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Cultivate Love on Social: Tips for Building Community

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Dawn Crawford
Dawn Crawford
BusinessTechnologie
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Sowing the Seeds of Love: How to Cultivate a Community on Social Media Presented by Dawn A Crawford Social Media & Communications Consultant @SocMediaRckStr
• Raleigh-based full service communications & fundraising agency that works exclusively with nonprofits • Over 10 years of dedicated nonprofit experience paired with 7+ years of corporate advertising experience • Bring us your problem and we’ll solve it 2 Some of our Awesome Clients:
Your Nonprofit Media Relations Social Media Comm Strategy Graphic Design Advertising Website Videos Online Fundraising
Keys to a Happy Community Create value Be SOCIAL Listen to your community Every community is different
Truth About Groups 0% 20% 40% 60% 80% 100% Super Fans Engaged Lurkers Hate You
Lurkers • Look but don’t like • Hard to ID Super Fans • Need permission to engage Knowledge Hounds • “Like” but don’t comment • Prefer links to photos • Don’t upset them Shutterbugs • Love photographs! • Can be lured into reading with a good update • Love praise Amplifiers • Like everything • Share like crazy • Give money on command • Why are you in this session if you have this group?
Create Value Facts & Tips Share Links Ask Questions Inspire Action Tell Them Why It Matters Try using “P.S.” to Reuse Content Ask for Engagement
Viral Images • Design to a square = use it everywhere • Add copy to the image – memes are good fodder • Add your LOGO & CTA
Spread of Posts Likes Comment Share
Promoted Posts PAID Photos Link Video Event Question Status
How to Measure Engagement • Talking About This • Likes • Shares • TOOL: FB Analytics • Retweets • Favorites • Follower Growth • TOOL: HootSuite • Likes • TOOL: YT analytics • Likes • Comments • TOOL: Statigram • Repins • Follower Growth • TOOL: PinPuff
Worth Every Penny
CELEBRATE!! CELEBRATE!!
Lurkers • Give them permission to engage • Praise low engagement • Pay more attention to “Page Views” Knowledge Hounds • Experiment with other types of content • Develop relationships with Super Fans • Try Viral Images Shutterbugs • Be more thoughtful with updates with links • Put content in captions on photos • Ask for Shares Amplifiers • Do nothing, you are a perfect human being • Again, why are you in this session
Biz Card + Internet Magic = Presentation bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr

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Cultivate Love on Social: Tips for Building Community

  • 1. Sowing the Seeds of Love: How to Cultivate a Community on Social Media Presented by Dawn A Crawford Social Media & Communications Consultant @SocMediaRckStr
  • 2. • Raleigh-based full service communications & fundraising agency that works exclusively with nonprofits • Over 10 years of dedicated nonprofit experience paired with 7+ years of corporate advertising experience • Bring us your problem and we’ll solve it 2 Some of our Awesome Clients:
  • 4. Keys to a Happy Community Create value Be SOCIAL Listen to your community Every community is different
  • 5. Truth About Groups 0% 20% 40% 60% 80% 100% Super Fans Engaged Lurkers Hate You
  • 6. Lurkers • Look but don’t like • Hard to ID Super Fans • Need permission to engage Knowledge Hounds • “Like” but don’t comment • Prefer links to photos • Don’t upset them Shutterbugs • Love photographs! • Can be lured into reading with a good update • Love praise Amplifiers • Like everything • Share like crazy • Give money on command • Why are you in this session if you have this group?
  • 7. Create Value Facts & Tips Share Links Ask Questions Inspire Action Tell Them Why It Matters Try using “P.S.” to Reuse Content Ask for Engagement
  • 8. Viral Images • Design to a square = use it everywhere • Add copy to the image – memes are good fodder • Add your LOGO & CTA
  • 11. How to Measure Engagement • Talking About This • Likes • Shares • TOOL: FB Analytics • Retweets • Favorites • Follower Growth • TOOL: HootSuite • Likes • TOOL: YT analytics • Likes • Comments • TOOL: Statigram • Repins • Follower Growth • TOOL: PinPuff
  • 14. Lurkers • Give them permission to engage • Praise low engagement • Pay more attention to “Page Views” Knowledge Hounds • Experiment with other types of content • Develop relationships with Super Fans • Try Viral Images Shutterbugs • Be more thoughtful with updates with links • Put content in captions on photos • Ask for Shares Amplifiers • Do nothing, you are a perfect human being • Again, why are you in this session
  • 15. Biz Card + Internet Magic = Presentation bcdcideas.com dawnacrawford@gmail.com 720-231-1930 @SocMediaRckStr