The document discusses the challenges faced by agricultural extension services in implementing a new Fairtrade production and marketing model for banana farming in the Windward Islands after they lost preferential access to European markets. It finds that while Fairtrade provided an alternative market, extension agents struggled to transition farmers to the new standards. Production and exports continued declining due to high costs of compliance and environmental restrictions that reduced productivity on small farms. Overall, Fairtrade helped the industry survive but challenges regarding the economic viability and sustainability of this model remain.