My portion of the 45 Email and Social Media Tips in 45 Minutes. Conference is this Wednesday. http://live.emarketingandcommerce.com/agenda/

1. Live!

2. Tip #1
My mother
always told
me that you
cannot buy
your friends.
Live!

3. Tip #2
Be authentic to
your brand and
your mission,
and then to your
customers. You
can’t be the
latter if not the
former.
Live!

4. Tip #1
Not all leads are
created equal; make
sure you have the
tools to measure
quality by source; as
often as you can.
Live!

5. Tip #2
If buying leads, set
mutual performance
goals for each source
and increase or
decrease price
accordingly.
Live!

6. Tip #5
Your brands
authenticity
and passion
for the mission
will draw
people to it.
Live!

7. Tip #6 Social media
marketing must have
a long horizon. Short
term customer
acquisition goals
likely erode the
mission.
Live!

8. Tip #7
In the real world we
do not ask people we
meet to confirm their
authenticity. Instead
we build trust through
commonality. Remove
the unnecessary
barriers to starting a
relationship with
prospects on your
website.
Live!

9. Tip #8
Co-reg is not a dirty
word. It is a way to
buy leads cheaply.
Just recognize that
you get what you pay
for.
Live!

10. Tip #9
Include forward to a
friend and share on
social media options
on every email you
send.
Live!

11. Tip #10
Validate registration
data in real-time, and
prompt people to
reenter their info
when applicable.
Live!

12. Tip #11
People’s address
books are filled
with old data that
is no longer valid.
Sending email
invitations to these
address books is
bound to damage
your relationship
with ISP’s.
Live!

13. Tip #12
Monitor which sites
your traffic is coming
from, and allocate
marketing budget
based loosely on
that.
Live!

14. Tip #13
Friends don’t let
friends drive drunk!
They also don’t push
products on their
friends that they don’t
love! Enable your best
customers to tell their
friends about the
products they love.
Live!