It's no longer about building individual digital experiences but providing a platform to create connected journeys. The next generation of marketing technology platform need to step up to provide the tools for marketers to truly engage with their customers.
the next generation of marketing technology platform
1. Sitecore. Compelling Web Experiences
Integrate, Innovate or Die!
Cleve Gibbon: cleve@cognifide.com
CTO
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2. Sitecore. Compelling Web Experiences
The Agenda
âą The Chaos that is Content.
âą Say NO to sites!
âą Build your own Platform.
âą The Future?
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6. Sitecore. Compelling Web Experiences
It starts with Remark-able content
âą Consumers tune out traditional marketing efforts.
âą Influence by content, community & marketplace.
âą Brands need to position, target & segment.
CUSTOMER
CUSTOMER CUSTOMER
TARGET REMARKABL
PRODUCT CUSTOMER E CUSTOMER
POSITION
SEGMENT
CUSTOMER CUSTOMER
CUSTOMER
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7. Sitecore. Compelling Web Experiences
HoweverâŠ
75% of companies know
that customers are social...
âŠonly 10% of them are
doing something about it!
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22. Sitecore. Compelling Web Experiences
Platform to build Marketing Technology Platforms
Define the platform.
âA platform for delivering meaningful engagement.â
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23. Sitecore. Compelling Web Experiences
Clear Content Architecture
Specify a content architecture
âThe tangible model for business contentâ
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25. Sitecore. Compelling Web Experiences
Big Data Management
Deliver âAâ Class Data
âAutomated, accurate, aggregated, accessible, audit
able and always available.â
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26. Sitecore. Compelling Web Experiences
Rise of the Brand Platform APIs
Create APIs that can COPE
âCreate One, Publish Everywhereâ
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Govern through a clear content strategy
Content Strategy is a Process.
âDefine, develop, document and disseminateâ
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30. Sitecore. Compelling Web Experiences
The Future?
âą Collision course for CRM and CMS Platform Providers.
âą Proliferation of good and bad âbusiness APIsâ
âą Better integration of Marketing Automation & Digital Experiences.
âą Cloud is here. Weâre going mobile.
âą Itâs time for the enterprise to be social real-time!
The future is already here â it's
just not very evenly distributed
William Gibson
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31. Sitecore. Compelling Web Experiences
Thank you
Letâs Talk!
www.cognifide.com/blogs/sitecore/
@cognifide
www.marketingtechnologyplatform.com
@cleveg
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