Kim Walowsky

Manchester, United Kingdom United Kingdom

Senior Digital Marketing Manager

Working for one of Europe's 50 most innovative Law Firms (Financial Times, October 2014), I am responsible for managing all aspects of DWF's online presence; infrastructure, channels, governance, cultural change and results. My vision is to turn the Marketing Function into a Profit Centre, based on attributing Marketing Qualified Leads to bottom line results. - Consolidation, optimisation and integration of online system architecture, infrastructure, data and channels - Implementation of governance processes and policies - Development of online 'go to market' strategy - Consolidation, definition and implementation of the 'online offer' via sectors and services lines - Development of ...