Customer development / market validation in 10 days. Discover new markets for your current Product / Service, find real needs of your current market and verify if you product /service could reach real market even if your product is just an idea and not yet ready.

1. customer development in 10 days

2. Xtre
Mkt
ing
XtreMkting
Have you ever thought that your products or
services may be consumedcustomer development in 10 days
in other latitudes?

3. Do you feel your company doesn’t
grow due to local market is limited
or it’s dulled?

4. Everyday It’s harder to stick out of your competitors?

5. Don't you know if your
ideas can reach an
actual market?

6. Seeking for growth
opportunities?

7. We can help you

8. Xtre
Mke
ting
Customer development in 10 days
Based on Lean startup methodology
• Launching / expansion feasibility
In 10 days you get: • Market sizing approach
• Identify potential customers worldwide
• Idenfify competitors / partners

9. XtreMketing process can work even
before the product or service gets done

10. XtreMketing has been tested in
companies of every size

11. Xtremketing Process

12. These are the requirements we need in order to start our pilot
program.
Setup  Execution  Results
Campaign Goals
What are you expecting to get by running this pilot?, e.g.
“figure out if is there potential market for SaaS product”
Target market
Which customers are you serving or are you pretending to
serve? What solution do they need?.
Here you provide us a detailed profile of your customer
This inital target market may change over time.
Resources
Define resources in terms of investment to run this test.

13. Setup  Execution  Results
Situation • Where are we now?
Customers
analysis •
Competitors
• Partners
Tactics Goal
setting
• Activities to do
• Monitoring
• Objectives
• Control
• KPIs
• Governance and • Metrics
resourcing of
digital channels
Strategy
• Objectives
• KPIs
• Metrics

14. Situation analysis: How well are we using digital media now?
Day 3 Day 2 Day 1
Setup  Execution  Results
Audience and Competitor Online partner SWOT: Own digital
customer analysis benchmarking analysis marketing review
Goal setting: Which objectives and KPIs should we use?
Goal setting and Managing digital
Budget setting Google analytics
evaluation marketing
Strategy: How can we achive our goals?
comunicate Engagement / Integrated
Segmentation &
targeting
the Value content comunication
proposition strategy strategy
Tactics: Which activities do we perform and to whom are they
assigned?

15. Tactics: Which activities do we perform and to whom are they assigned?
Search Engine Convertion Rate
Content Marketing
Setup  Execution  Results
Optimisation Optimisation
Landing page
Social Media Marketing E-contact strategy
optimisation
Day 4
Search Engine A/B & multivariate
Social CRM
Marketing testing
REACH ACT & CONVERT ENGAGE
Acquisition strategy Achieve interaction Retention and
to build awareness and lead / sale growth strategy to
conversion build and fan
relationships to
encourage repeat
visits and sales
Production
Day 10
Results delivery: what did we get from this?

16. Tactics: Which activities do we perform and to whom are they assigned?
Convertion Rate
Content Marketing
Setup  Execution  Results
Social Media Marketing
Estimation
Advertising A/B
Search Engine testing
Day 4
Marketing
Landing page
multivariate testing
REACH ACT & CONVERT ENGAGE
Acquisition strategy Achieve interaction Undestanding of
to build awareness and customer customer
acquisition and interaction and
convertion rate needs
estimations
Validation
Day 10
Results delivery: what did we get from this?

17. Tactics: Which activities do we perform and to whom are they assigned?
Convertion Rate
Content Marketing
Setup  Execution  Results
Social Media Marketing
Estimation
Advertising A/B
Search Engine testing
Day 4
Marketing
Landing page
multivariate testing
REACH ACT & CONVERT ENGAGE
Acquisition strategy Achieve interaction Undestanding of
to build awareness and customer customer
acquisition and interaction and
convertion rate needs
estimations
Validation
Day 10
Where is your money going?
get from this?
Results delivery: what did we

18. Results delivery: what did we get from this?
Setup  Execution  Results
Production
Customer acquistion optimization, Conversation rate optimization,
Search Engine Optimization, Customer Engagement, Retention
and grow strategy, qualified leads
Validation
Customer acquistion estimation, Conversation rate estimation,
Launching feasibility data, potential customers

19. Start today
Send us your:
• name
• phone number
• Type of business
• Brief descripcion about
your product / service
To info@XtreMketing.com
We are looking forward to help you