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Branding

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Izgi Iletişim
Izgi Iletişim

The document discusses city branding and its use in several cities in Denmark and Sweden. It defines city branding as a process of creating an emotional image and story about a city to attract new customers or residents through marketing and promotion. The document examines branding efforts in the cities of Randers and Nyköping, including Randers' goal of improving pride among current residents and Nyköping's partnership with Ryanair to promote the city. It also considers debates around whether city branding is a worthwhile use of resources.

BusinessTechnologie
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City Branding Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark Branding...
City Branding - a tool for change? Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark
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What is brandning? ,[object Object],[object Object],[object Object]
What is brandning? ,[object Object],[object Object]
Place brandning ,[object Object],[object Object],[object Object],[object Object]
City brandning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding MECIBS cities ,[object Object],[object Object]
Branding Randers ,[object Object],[object Object],[object Object]
Branding Randers ,[object Object],[object Object],[object Object]
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Branding Nyköping ,[object Object],[object Object],[object Object]
Branding Nyköping ,[object Object],[object Object]
Branding Nyköping ,[object Object],[object Object],[object Object],[object Object]
Branding Nyköping ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding opposition ,[object Object],[object Object]
Useful city-branding? ,[object Object],[object Object],[object Object],[object Object],[object Object]
City Branding Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark
City Branding Søren Smidt-Jensen Urban & Landscape Studies Forest & Landscape Denmark

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