2. Control – low
Mobile social media
Advergaming
Mobile applications
LEVEL OF CONTROL
Blog – response, Outreach
Social Media releases
Discussion Forums
Online Video
Community Participation
Corporate Blogs
Social Media Application
Organic Search
Social Media Search
Website & Microsites
Control – High
Online Advertising Sponsored Search
SEO Blog Monitoring
Mobile Marketing
ABILITY TO INFLUENCE
DIGITAL GROWTH
3. There are over 400 million On YouTube alone, there are
In 2009 Twitter had There are approximately 126
users on Facebook with over over 1 billion views per day.
Reach 50% logging in at least once
approximately 75 million
There are 20 hours of video
million blogs as tracked by
active users . BlogPulse.
per day. uploaded every minute.
Microblogging Copy, visual and multimedia
Type of Content Shared Rich, multi-media content
140 character text messages
Video, message boards
content
Engaging, muti-faceted Conversations that are both
Announce news, update Rich, intimate conversations,
conversations rich with broad and narrow on every
Conversation Types opportunity for interaction
followers, provide short viewer interaction with
possible topic – content can
bursts of information message boards and ratings
and content sharing live forever.
Reach Fans views, followers Subscribers, views Views, searches
Volume of content, retweets,
Posts, likes, comments,
Interactivity overall sentiment.
responses, Recency of Comments, rankings Comments, sentiment
updates, sentiment
Impact Assess trends in reach, interactivity, searches for your brand and competitors and tone; correlate these trends against business metrics.
SOCIAL NETWORKING ADVANTAGE
4. SEM, SEO
SMM, SMO, UGC, Community,
ORM Mashups
2.0 ECOSYSTEM 2.0 ECOSYSTEM
IMPLEMENTATION SCOPE
Advergaming Microsite, Vlogs &
Podcasts
Mobile Marketing
5. IMPLEMENTATION SCOPE
Website Micro site SEO PPC SMM ORM Mobile
website is good. A very basic SEO is common As a practice we We can just not This is must for It is important to
micro site for the and must for any don’t recommend workout SMM any venture as engage your
engagement. website. aggressive PPC, proposition at any brand needs audience over
but advocate social network online reputation mobile social
social network sites but can also management. media. It is next
ads on facebook. engage your big thing in
audience over marketing and
various other you should not
inline activities. miss this out.
6. MICROSITE
VISIBILITY, AWARENESS
The microsite execution
needs to care of legal,
corporate and Personal
Restrictions. The
execution need to take
Motivation, strategies,
involvement of Success of microsite care of client
customer with client is marketing can never participation, editorial,
the idea behind the happen overnight. It is branding and content
microsite. a continuous process. creation considerations.
Manage
Work on plan Concept Create Foundation Set Expectations Execution
Communication
Incorporate Client Built initial engagement. The communication on
Considerations while Observe the interest and the digital channel is
working on the plan. manage microsite viral . calculated and engaging.
7. Website Micro site SEO PPC SMM ORM Mobile
SEARCH ENGINE OPTIMIZATION (SEO)
VISIBILITY, AWARENESS & LEAD GENERATION
Understanding SEO Relevant Traffic Understanding Market Measurability
• All our SEO resources are • Its not about rankings, its • Conduct “Marketing driven • Build End-to-end measurability
seasoned SEO professionals. about relevant traffic and SEO promotions” rather than for successful implementation
conversions. “optimization driven SEO and ROI based decision
promotions”. making.
We ensure our customers are able to best leverage the search engines
8. Website Micro site SEO PPC SMM ORM Mobile
PAY-PER-CLICK ADVERTISEMENTS (PPC)
LEAD GENERATION
Google Adwords Landing page experts PPC Optimization Measurability
• All our PPC resources are • Our experts ensure your ad- • Use Google adwords and • Build End-to-end measurability
Google Adwords certified. copy as well as landing pages multiple other PPC alternatives for successful implementation
are best suited for causing (MSN, Yahoo, Miva, Baidu, and ROI based decision
conversions niche search portals, Ad- making.
Networks) for best ROI.
We ensure our customers get the best traffic at the lowest per-click costs to meet their growth objectives
9. Website Micro site SEO PPC SMM ORM Mobile
SOCIAL MEDIA MARKETING (SMM)
INTERACTIVITY, ENGAGEMENT & BRAND PROMOTION
Communication Define message Blogging is must Build brands Measure SMM
• Define the “right • Develop virality in the • Develop corporate blog, • Build & leverage a • Build End-to-end
customer message and Promote build communities and corporate brand, as well measurability for
communication” message in the social leverage existing as brand for key successful
media world forums, blogs individuals in the implementation and
company ROI based decision
making.
We help our customers reach their targets and build branding
10. Website Micro site SEO PPC SMM ORM Mobile
ONLINE REPUTATION
ENGAGEMENT & BRAND BUILDING
Engagement Set record straight Integrate ORM Content seeding Monitor discussions
• Be as authentic as •Accept the negative •If you like us, tell others. •Community backfire can • Promote providing
possible feedback and consider it If you don’t, tell us be very strong negative feedback to you
•Engage with potential as opportunity to •Integrate ORM as part of •Ensure you only use only
and existing customers improve your product or customer service experts for content •Ensure people don’t talk
service seeding negative in other forums.
•Your opportunity to set
record straight
11. SOCIAL MEDIA CHECK-UP
Infrastructure Social Media Profile Competitive set
• Are your staff social media • Are you taking advantage of • Have you protected profile • What is the competation’s
savvy ? social media opportunities? pages of organization? social media policy?
• Are social media guidelines • Are you taking advantage of • Are profiles being used • How are your competitors
ready niche social opportunities? appropriately? doing across social media
• Are social media guidelines • Are you contributing • Do your social media policy properties?
appropriate? proactively and reactively? your brand compliant? • What is the opportunity for
• Are social media monitoring • Are you using social media to • Are employees participating in you to lead ?
systems in place? improve search engine results? accordance with policies?
• Are you measuring the impact
of your social media?
12. TOTAL SOCIAL MEDIA EXPOSURE
Resource
Resource
Resource
Resource
Resource
Resource
Bogs & CGM Social Network Community Social Media Listening & App
Management Management Advertising Responding Development
