This document discusses leadership challenges in emerging markets. It begins by noting that businesses are looking to emerging markets for growth but need to understand how to lead diverse workforces. The document then outlines 8 key trends of workforces in emerging markets: they emphasize collectivism over individualism, have a family rather than corporate mentality, are generally younger, prefer informal to formal learning, have higher education levels, respect leadership hierarchies, include both urban and rural workers, and are more diverse. It argues leaders must adapt to these trends, such as empowering workers and recognizing local achievements. Overall, the document provides an overview of workforce trends in emerging markets and how leaders can manage more effectively by setting examples, allowing learning from mistakes, and transforming cri

1. LEADERSHIP IN
EMERGING MARKETS
Stella Sim

2. INTRODUCTION
Businesses are rapidly looking to the
Emerging Markets as centers for growth. So
how do we successfully lead the “new”
workforce ? How do we prepare leaders to
face workforce challenges that are still being
defined? How can we best understand the
context of leadership and prepare leaders
accordingly?

3. HIGHLIGHTS
Today, we will be addressing 2 topics :
1. Who is tomorrow’s
employee ?
(knowing the employees)
2. How do you prepare
yourselves as leaders for
the Emerging Markets ?
(adapting your approach)

4. MARKETS
are different..
PEOPLE
are different..
LEAD
differently..
HIGHLIGHTS

5.  What are the demographic factors shaping the workforce?
 What are the cultural factors shaping the workforce?
 What are the social factors shaping the workforce?
 What are the motivating factors behind their ambitions?
 What shaped their understanding of how an organization functions?
 Hence ..What do you need to adapt in your leadership approach?
To discoverwho the “new” workforce is and
why they are unique, you need to answer...

6. THE EMERGING MARKETS
8 Key People Trends
1) Collectivism over Individualism
2) Family vs Corporate mentality
3) Youngerpopulation
4) Informal vs Formal learning
5) Educational experiences of recent generations
6) Leaderhierarchy
7) City life vs Rural life
8) Diversity in classes of people

7. 8 KEY PEOPLE TRENDS #1
Collectivism over
Individualism
Strong, cohesive groups
Protect each other with
unquestioning loyalty
Herd mentality

8. 8 KEY PEOPLE TRENDS #2
Family vs Corporate Mentality
Businesses traditionally run
by families
Typically paternalistic and
autocratic
Based on informal social
network and family
connections
Need to evolve into a culture
of performance based on merit

9. 8 KEY PEOPLE TRENDS #3
YoungerPopulation
Emerging markets - the youngest
populations in the world
Tendency of young workforce to
put self over work – immediate
gratification is the order of the day
Need to keep them constantly
engaged, motivated
Harness their energy & insatiable
appetite for learning

10. 8 KEY PEOPLE TRENDS #4
Informal vs Formal Learning
Historically - informal learning,
family discussions and social
interactions
Current trends – online courses,
seminars, webcasts
Provide coaching on current
learning trends – linking learning to
attainment of career aspirations
Create a culture of individual
ownership for learning & career
development

11. 8 KEY PEOPLE TRENDS #5
Educational Experiences of
Recent Generations
Literacy rates & educational
standards have risen
Ensure equal support systems,
promotional & global opportunities
are provided
Recognize local contributions &
achievements regardless of
language barrier

12. 8 KEY PEOPLE TRENDS #6
LeaderHierarchy
Due to historical reasons, tendency
towards direction-centric leadership
mentality
Local leaders to be more open
towards delegation of authority &
empowerment as well as inclusion of
workforce in decisions
Critical to re-condition workforce to
embrace ownership & accountability

13. 8 KEY PEOPLE TRENDS #7
© Copyright 2010 Hewlett-Packard Development Company, L.P.
City Life vs Rural Life
Massive development of new
cities - led to an influx of
workers into the cities
Leaders to understand source
& motivation of workers - to
attract & retain
Strategize locations to be near
source of talents

14. 8 KEY PEOPLE TRENDS #8
Diversity in Classes of People
A new middle class is rising from
poverty
Objectivity & transparency in leading a
well-heeled workforce who will not
hesitate to assert their rights
Need to reflect on what it means for
talent attraction, recruitment, retention
and development.

15. How can you, as Leaders, manage
more effectively in emerging
markets?

16. How can you, as Leaders, manage more effectively
in emerging markets?
Set an Example
NeverStop Teaching
Allow Juniors to Learn from Mistakes
Make sure they learn fromtheirFailures & Successes
TransformCrisis into Opportunity

17. THANKYOU!