2. Online Marketing
"Doing more of the right things more often"
Marketing Landscape
Marketing Strategy
Customer Profiling
Social Media
www.BrianCurrin.com

4. Marketing Landscape
TrTraditional Marketing
TV, Radio, Newspapers, Magazines, Trade Shows, Direct Mail
Push Marketing
Interruption Marketing

5. Marketing Landscape
TrOnline Marketing
social media, email, online ads, search ads
Pull Marketing
Permission Marketing

6. Marketing Strategy
Trends
● People are Searching
● People are Sharing
● Focus is on good Content

7. Searching
● People are not looking for YOU
● People are looking for solutions
to their problems

8. Key Elements of Online Marketing
● Find You
(marketing)
● Talk to You
(sales)

9. Customer Profiling
Your Presence on the Web

10. Fish where the fish are biting

13. What do you need?
● Website
● Facebook Business Page
● Newsletters
● Google Adwords

19. MMeasurement
Google Analytics
Google
Facebook Analytics
Klout.com
MarketingGrader.com

24. Conclusion
● You need people to:
Find You
Talk to You
The internet allows ordinary
people to do extraordinary
things