This is a presentation I did at a CCBA event in WV in October 2008.

1. Community is King
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2. SocialStratus
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3. The Garland Group

4. What is the Web today?
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5. News
Information
Mass Media
Advertising
Data
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6. News Blogs
Information Wiki’s
Mass Media Video/Podcasts
Advertising Personal Reviews
Data Niche Content
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9. The Garland Group | SocialStratus

10. The Long Tail
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12. Today’s
Rockstar
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13. Hi, I’m Geoff.

18. Geoff ’s Community is...
• Small (but not that small)
• Affinity for music & tech
• Passionate
• Willing to spend money

19. User Generated Politics

21. Social Networking Sites

23. The new AP

25. Old way to watch debates

26. The new way

27. Their Community is...
• Worldwide
• The little guy
• Information Hungry
• Small donations add up

28. Let’s talk about you!

29. Your Community is...
Financial Services folks want to:
• Be informed & inform
• Be educated & help
• Need legislative support
• Connect w/ like minded people

30. How do we start?

31. Getting Started
• What are your goals?
• What do your members
need?
• Listen & engage!

32. Words of Warning
• Email is not the answer
• It’s not about you!
• This is not an IT project
• Executive buy-in
• Patience

33. Q&A Brad Garland
brad@thegarlandgroup.net
thegarlandgroup.net
banktastic.com
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