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Community is King


              The Garland Group | SocialStratus
SocialStratus




                The Garland Group | SocialStratus
The Garland Group
What is the Web today?


                 The Garland Group | SocialStratus
News

Information

Mass Media

Advertising

   Data

              The Garland Group | SocialStratus
News                Blogs

Information          Wiki’s

Mass Media    Video/Podcasts

Advertising   Personal Reviews

   Data        Niche Content

                 The Garland Group | SocialStratus
The Garland Group | SocialStratus
The Long Tail


       The Garland Group | SocialStratus
Today’s
Rockstar


           The Garland Group | SocialStratus
Hi, I’m Geoff.
Geoff ’s Community is...
• Small (but not that small)

• Affinity for music & tech

• Passionate

• Willing to spend money
User Generated Politics
Social Networking Sites
The new AP
Old way to watch debates
The new way
Their Community is...
• Worldwide

• The little guy

• Information Hungry

• Small donations add up
Let’s talk about you!
Your Community is...
Financial Services folks want to:
• Be informed & inform
• Be educated & help
• Need legislative support
• Connect w/ like minded people
How do we start?
Getting Started
      • What are your goals?

      • What do your members
      need?

      • Listen & engage!
Words of Warning
• Email is not the answer

• It’s not about you!

• This is not an IT project

• Executive buy-in

• Patience
Q&A   Brad Garland
      brad@thegarlandgroup.net


      thegarlandgroup.net
      banktastic.com


                   The Garland Group | SocialStratus

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Community Is King