Presentation at Social Media Masters September 23, 2011

1. Mobile Marketing
Mastery
Social Media Masters
New York City
September 23, 2011

2. Mobile Marketing
Mastery
Social Media Masters
New York City
September 23, 2011

3. We’ve Come a
Long Way

5. Developing a Mobile
Strategy

6. Generate
Sales
Brand Increase
Awareness Marketing Goals Revenues
Improve Enhance
Customer Customer
Support Loyalty

8. Know Your Customers

9. • SMS Messages
• Mobile Website
• Mobile Email
• Display Advertising
• Search Advertising
• QR Code
• Application
• Location Based Services
• Augmented Reality

10. Components to a
Mobile Marketing Plan
• Target audience
• Offerings
• Quantified Objectives
• Resources
• Communication Efforts
• Delivery Channels
Components of a Mobile Campaign

11. Components to a
Mobile Marketing Plan
• Target audience
• Offering
• Quantified Objectives
• Resources
• Communication Efforts
• Delivery Channels

12. Business to Business

13. Mobile Marketing
Channels

14. Website

15. 79% of large online advertisers
do not have a mobile-optimized
website.
Source: Google, March 2011

16. Jakob Nielson
If mobile use is important to your
Internet strategy, it's smart to
build a dedicated mobile site.

18. SMS Marketing

20. SMS Campaign
• 90% Sign-up rate
• Lower acquisition costs
• 400% Increase in sales

21. SMS Campaign
• $138,460 Revenues
• 61% From SMS
• Coupon Conversion
Rate Testing

22. SMS Best Practices
• GET PERMISSION
• Use urgency & scarcity
• Cross-promote with other media
• Great for radio, television & OOH

23. QR Codes

24. Mobile barcode scanning
grew 1,600 percent in 2010.

27. “Custom QR codes
have a three-to-one
ratio of scans over
traditional codes.”

28. QR Best Practices
• Simple short URLs
• Educate consumers
• Size matters... & TEST scanability!
• Utilize tracking URLs
• Don’t post codes online
• What is the CTA?

29. Location Based Services

30. Promotions

31. LBS Best Practices
• Great for LOCAL businesses
• Give incentives for checkins
• Look at your demographics
• Make it fun

32. Integrating
Mobile

34. What’s Next?
Web: www.kelseyads.com
Email: brandon.eley@kelseyads.com
Twitter: @beley
Slides: mobilemarketingmastery.net