Mobile Marketing Mastery
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Presentation at Social Media Masters September 23, 2011
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Mobile Marketing Mastery
- 1. Mobile Marketing Mastery Social Media Masters New York City September 23, 2011
- 2. Mobile Marketing Mastery Social Media Masters New York City September 23, 2011
- 3. We’ve Come a Long Way
- 5. Developing a Mobile Strategy
- 6. Generate Sales Brand Increase Awareness Marketing Goals Revenues Improve Enhance Customer Customer Support Loyalty
- 9. • SMS Messages • Mobile Website • Mobile Email • Display Advertising • Search Advertising • QR Code • Application • Location Based Services • Augmented Reality
- 10. Components to a Mobile Marketing Plan • Target audience • Offerings • Quantified Objectives • Resources • Communication Efforts • Delivery Channels Components of a Mobile Campaign
- 11. Components to a Mobile Marketing Plan • Target audience • Offering • Quantified Objectives • Resources • Communication Efforts • Delivery Channels
- 13. Mobile Marketing Channels
- 14. Website
- 15. 79% of large online advertisers do not have a mobile-optimized website. Source: Google, March 2011
- 16. Jakob Nielson If mobile use is important to your Internet strategy, it's smart to build a dedicated mobile site.
- 18. SMS Marketing
- 20. SMS Campaign • 90% Sign-up rate • Lower acquisition costs • 400% Increase in sales
- 21. SMS Campaign • $138,460 Revenues • 61% From SMS • Coupon Conversion Rate Testing
- 22. SMS Best Practices • GET PERMISSION • Use urgency & scarcity • Cross-promote with other media • Great for radio, television & OOH
- 23. QR Codes
- 24. Mobile barcode scanning grew 1,600 percent in 2010.
- 27. “Custom QR codes have a three-to-one ratio of scans over traditional codes.”
- 28. QR Best Practices • Simple short URLs • Educate consumers • Size matters... & TEST scanability! • Utilize tracking URLs • Don’t post codes online • What is the CTA?
- 30. Promotions
- 31. LBS Best Practices • Great for LOCAL businesses • Give incentives for checkins • Look at your demographics • Make it fun
- 34. What’s Next? Web: www.kelseyads.com Email: brandon.eley@kelseyads.com Twitter: @beley Slides: mobilemarketingmastery.net