What is Gamification? How does it work in sports? How does Nike use it? How does Adidas use it?

1. Panteion University of Athens
Department of Communication,
Media and Culture
Advertising and Public Relations Lab
1

2. Social Media
and Entrepreneurship class
2

3. What is Gamification?
It is the concept of applying
game-design thinking
to non-game applications
to make them more fun
and engaging.
3

4. More about Gamification
If you want to get people
to do something that
they might no do otherwise,
make it a social game.
Because games are fun.
4

5. and more
Gamification is not equal to
games. It is the application
of gaming concepts to
non-game experiences in
order to drive desired
behavior from an audience.
5

6. How to achieve success in Gamification?
Have an objective.
Start with real business
goals.
Engineer a path to
your goals.
Identify the behaviors
you want to elicit and then
you choose tactics.
6

7. Rewards, rewards.
Incentives must
mean something.
Take a holistic view.
Look at the big picture,
especially if you’re
applying gamification
principles to a product.
Make it fun.
7

8. About Games
Games addict us
day by day
more and more
in their world.
Many gamers bring
into their real lives
elements of the games
they play.
8

9. The game’s Advantages
Way of education.
Entertainment with learning.
Gaining money.
Exercise of imagination.
Creativity.
Taking ownership.
Creating a word like we want.
9

10. Feeling of success.
Consistency.
Undertaking initiatives.
Creative thinking.
Interactivity.
Respect.
Cooperation.
Leadership.
10

11. The game’s Disadvantages
Addiction.
Fear.
Nervousness.
Obsessions or fantasies.
Trembling,
Insomnia.
Nightmares.
Isolation - antisocial behavior.
Vision problems.
11

12. How is Gamification effective in sports
via :
Organization and discipline.
Promotion and share
on social networking sites.
Constant improvement
and renewal of options.
Applying various reward
schedules.
12

13. and via :
Mobile phone applications
through which you gain points
and bonuses.
Game dynamics applications.
Opportunity for costumers to
exchange views.
Opportunity to discover
new products not yet released .
Awards and competitions. 13

14. Gamification and Nike
Nike + Basketball
• shoes with 4 pressure sensors,
• accelerometer
How does it work?
• counting steps
• tracking the distance
• counting the height of the jumps
14

15. What is the mechanism
to make it effective?
Motive to enhance
Performance.
Competition.
Community.
Recognition.
15

16. Nike + Fuelband
• wrist activity log
How does it work?
• using acceleration to record
activities through
the movement of the wrist.
• monitoring and measuring
the movement of the body
• by 4 measurements available
(time, calories, steps, Nike Fuel)
• new measurement unit of Nike Fuel
16

17. What is the mechanism
to make it effective?
same as Nike + Basketball
and also:
Goal.
Scaling.
17

18. Gamification and asdd
Adidas miCoach Football – miCoach Running
How does it work?
​
• speed sensor miCoach Speed Cell
• measuring average speed,
highest speed,
number of steps,
distance,
number of sprints,
stride rate 18

19. and
• Uploading data to
the statistics
www.micoach.com
• Design an individualized
coaching program.
• Share on social networking sites.
• Digital design data
in micoach World Champion.
• MiCoach for android.
19

20. What is the mechanism
to make it effective?
Achievement.
Community.
Organization.
Discipline.
Improve capabilities.
Objective.
Competition.
New identity.
20

21. Links:
• http://gamification.org/
• http://techcrunch.com/2011/06/18/web-of-games/
• http://mashable.com/2011/07/18/gamification-marketing/
• http://www.ekped.gr/praktika10/gen/112.pdf
• http://www.pi.ac.cy/InternetSafety/gamesandeducation.ht
• http://portal.kathimerini.gr/4dcgi/_w_articles_kathworld_1
• http://blogs.sch.gr/tgiakoum/archives/category/%CF%80%C
• http://www.tovima.gr/science/article/?aid=442865&fb_sou
21

22. • http://www.mtvgreece.gr/article/nea/i-nike-paroysiazei-tin-epanastatiki-
• http://www.techgear.gr/nike-plus-basketball-training-shoes-app-39735/
• http://tech.in.gr/presentations/article/?aid=1231146815&fb_source=me
• http://www.gameover.gr/articles/%CE%A4%CE%BF-%CF%80%CE%B1%CE
• http://www.ethnos.gr/article.asp?catid=22733&subid=2&pubid=3016894
• http://healthnotesandnews.blogspot.com/2011/04/1972.html
• http://www.typos.com.cy/nqcontent.cfm?a_id=26371
• http://ygeia.tanea.gr/default.asp?pid=8&ct=1&articleID=4604&la=1
• http://mashable.com/2011/07/18/gamification-marketing/
• http://www.slideshare.net/margitafx/urban-gamification
22

23. Mouskas Vasileios-Ioannis @th_stroumfisame
Efthimiou Lydia @LydiaEfthimiou
Gkrimopoulou Koralia-Aikaterinh @koralliaGrim
Papageorgiou Sotiria @Psotia
Glarou Vasiliki @lilseagal
Mylona Christina-Nina @xristinamylona
Anastasia Kourou @Natakii
23

24. Giannakeas George
Doxaras Ioannis
Siligardakis Nektarios
Tsene Lida – coordinator
Tsakarestou Betty – professor
24