Weitere ähnliche Inhalte Ähnlich wie ITAP Consumer Insights: India (20) Mehr von Catherine (Cass) Mercer Bing (20) Kürzlich hochgeladen (20) ITAP Consumer Insights: India1. ITAP Consumer Insights: IndiaITAP Consumer Insights: India
Gifting and Recognition
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2. Table of ContentsTable of Contents
Consumer PreferencesConsumer Preferences
Inappropriate Giftspp p
A Deeper Divep
The ITAP Advantage: Consumer
Needs and MotivationsNeeds and Motivations
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3. Consumer Preferences:
Generational Differences
Y f i l f h di f ll• Young professionals prefer merchandise from well-
known brands such as Nike, Reebok, Arrow, Lacoste,
Levi’s and Lee, as well as electronic gadgets such as
smartphones, high-end cell phones, iPods, and
portable DVD players.
• Both younger and older people appreciate gifts that
award gym benefits, a visit to a spa, rejuvenation
center, or a yoga studio.
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4. Consumer Preferences
C i t hConsumers aspire to purchase:
• An international holiday for the family
• A motorbikeA motorbike
• Expensive electronic items
• Home appliances and gadgetspp g g
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5. Inappropriate GiftsInappropriate Gifts
• Do not give a bottle of wine as a gift. Wine is notg g
perceived as a gift item. Giving wine is confined to
members of the elite.
• Shoes knives and scissors are also inappropriate• Shoes, knives and scissors are also inappropriate.
These items are associated with bad luck.
• Avoid giving gifts that violate religious beliefs. Do notg g g g
give alcohol to Muslims.
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6. Inappropriate GiftsInappropriate Gifts
• Avoid giving even-numbered cash awards and giftg g g
certificates. For example, a cash award of Rs 1,000
should be 1001. Similarly, it is a good omen to give
gifts of 1501 2001 and similar denominationsgifts of 1501, 2001, and similar denominations.
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7. Gifts: Rites of PassageGifts: Rites of Passage
• Birthday: Cards and birthday gifts are welcomed.y y g
• Weddings: Newlyweds appreciate honeymoon and
ti k ll ift tifi tvacation packages as well as gift certificates.
• New Baby: One popular gift is the “nappy cake ”• New Baby: One popular gift is the nappy cake,
an arrangement of diapers in the shape of a cake.
• Funerals: A wreath would be an appropriate gift.
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8. A Deeper Dive: Gift CardsA Deeper Dive: Gift Cards
C id i i ift h i th l l• Consider giving a gift voucher in the local currency
equivalent to USD 25 to USD120. Vouchers from
brands such as Central, Pantaloon, and Shopper Stop
are popular.
• Gift vouchers for high end luxury goods from such• Gift vouchers for high-end luxury goods from such
brands as Krome, Croma, and LG are popular.
• Tashiq Jewelry or diamonds from retailers such as
Tanishq are highly valued.
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9. Snapshot of India’s Cultural Orientations
Marieke de Mooij
Snapshot of India’s Cultural Orientations
applied Hofstede’s
framework to the study
of consumer
preferences.
ITAP’s Culture in the
Workplace
Questionnaire™ (or
CWQ), collects data thatQ),
gives insight into
consumer preferences
across cultures.
© 2014 ITAP International, Inc. All Rights Reserved.
Drawn from Geert Hofstede’s
research, the image above depicts
h f d
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9© 2014 ITAP International, Inc. All Rights Reserved.
across cultures.
the country score for India.
10. Contact ITAP to
• Access global consumer segments
Contact ITAP to…
Access global consumer segments
through ITAP’s global network.
• Gain insight into the cultural values that• Gain insight into the cultural values that
inform consumer behavior.
M k i f d d i i b t• Make informed decisions about
extension and adaptation in global
l ti i d t l ti dlocations: price, product, location, and
promotion.
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11. Contact me for Q & A
Catherine Mercer Bing
Contact me for Q & A
CEO, ITAP International, Inc.
cbing@itapintl.com
ITAP International
353 Nassau Street, First Floor
Princeton, NJ 08540 USA
(W) 1.215.860.5640
(M) 1 609 937 1557(M) 1.609.937.1557
http://www.itapintl.com
…thank you…
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