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FISH
Fueling Intelligent Sovereign Harvest




            atlasphere
GLOBAL OCEAN PERIL
                             CODE BLUE: CRITICAL FAILURE
                             SPECIES COLLAPSE BY 2048
                             37 YEARS


                               WORLD POPULATION

  44% SPECIES EXPANSION
      10.5 BILLION BY 2050
                 38 YEARS

  AQUACULTURE

                               50% OF GLOBAL FISH SUPPLY
                               FARMED & MEDICATED IN
                               TANKS AND CAGES
CURRENT U.S. MARKET




USA NOW IMPORTS 84% OF ALL SEAFOOD
      50% OF IMPORT IS FARMED
LARGE U.S. MARKET OPPORTUNITY

                      3M ACRES OF
                       FARM LAND
                     SUBMERGED BY
                    MISSISSIPPI FLOOD
                        REUTERS, MAY 2011




                        LOCATION,
                        LOCATION,
                        LOCATION!
THE F.ISH VISION
           WHAT IF...WE COULD RESPOND
TO RISING WATER LEVELS, SEAFOOD SCARCITY, ECONOMIC
      INSECURITY, AND ENVIRONMENTAL IMPACT



            BIG               GOOD
          PROBLEM             IDEA




                      $


          WITH THE ELEGANCE OF NATURE?
AN INTELLIGENT SOVEREIGN HARVEST ???
AN INTELLIGENT SOVEREIGN HARVEST ???
                TRIPLE TOP LINE

               RESTORES HABITAT

     REVALUES FARM LAND AND CREATES JOBS

       CONNECTS FARMERS TO THEIR LAND

       MODULAR, SCALABLE DISTRIBUTION

               CLEANS THE WATER

       LOCAL, NOT IMPORTED OR EXPORTED

        AQUACULTURE (CSA) MEMBERSHIP

        CLOSED LOOP INDUSTRIAL ECOLOGY

              LETS THE OCEAN REST

  FIRST TO MARKET U.S. *ORGANIC* CERTIFIED FISH
VETA LA PALMA SEAFOOD, SPAIN




            “a farm that...
       1. DOESN’T FEED ITS ANIMALS
  2. MEASURES ITS SUCCESS BASED ON THE
        HEALTH OF ITS PREDATORS               "Fish? I didn't know anything
3. IS LITERALLY A WATER PURIFICATION PLANT”    about fish. I'm an expert in
                                                      relationships"
                DAN BARBER, CHEF
                                                      MIGUEL, BIOLOGIST
TOTAL U.S. FARMLAND = 933 MILLION ACRES
      FLOODED = 3 MILLION ACRES




  97%               3%    93%           7%


    U.S. FARMLAND            FLOODED
    3% FLOODED               7% F.ISH


 OUR F.ISH OPPORTUNITY = 22,500 ACRES
THE EQUATION

       FLOODED FARMS


       WIND FARM LEASING

       WETLAND RESTORATION TAX CREDIT



       FARMING COOPERATIVE


       COLLECTION HUB

       DISTRIBUTION




       MEMBER REBATES & GIVING




FISH            HEALTHY OCEANS
MULTIPLE REVENUE STREAMS:
FISH, PROTEIN MEAL, SKIN, BONES, BRINE,
ALGAE, EDIBLE GREENS, AVIAN SANCTUARY,
APIARY, SHRIMPS, MOLLUSKS...
                                                                           BEES
                                                         FISH
                              BEES
                                                                FARMLAND
                                      FISH

                                                                    BEES   FISH
           FISH        BEES


                                          BIRD SANCTUARY AND                      BEES
                                          ECOLOGICAL PRESERVE

 BEES                                                                      FISH
                  FARMLAND             FISH
                  & FARMERS
  FISH                                                     FARMLAND
                                                           & FARMERS

               FISH                     BEES
                                                  BEES
        BEES                                             MIX & MATCH:
                                     SCALABLE MODULAR NETWORK OF FARMS AND
                                       DISTRIBUTION HUBS OFFERING ENHANCED
                                                  ECOLOGICAL SERVICES
MARKETING
OPERATIONS                                  ROWAN EDWARDS         FINANCE
                                            dMBA, Biomimic
             TESSA MAKAY                                                        YNEZ CARRASCO
             Civil Engineer,                                                    CFO, GreenMBA
             Biomimic                       RYAN BROWN
                                            greenMBA
             CHRIS BYRNE                                                         CHONG-JIN LEE, PhD
             Green MBA                                                           Wunderkid
             Permaculture                   JOEY SHEPP
             Designer                       Marketing Guru,
                                            GreenMBA                             SAAMI SABITI
             KENNY BELOV
                                                                                 Media Mogul, Economics,
             Ocean Steward
                                                                                 Biomimic, Sustainable
             Co-Owner f.i.s.h.
                                                                                 Management candidate
             TwoXSea Fishmonger




           ELIZABETH PFAU                                     ADVISORY BOARD
Founder & Chief EcoService Catalyst                                ED QUEVEDO
            Green MBA, Biomimic,                                   Strategist, Environmental Law,
     author World Ocean Protocol                                   Organizational Leadership


                                                                     SCOTT VALENTINO
                                                                     Permaculture,
                                                                     Organizational Design

THE DREAM FARMER TEAM
FINANCIAL PROJECTIONS
                 YEAR 2       YEAR 3       YEAR 4       YEAR 5       YEAR 6       YEAR 7       YEAR 8

      REVENUE     3,345,000    8,144,000    9,691,800   11,564,560   14,455,700   18,069,625   22,587,031
 COST OF SALES      18,000       36,000       43,200       51,840       64,800       81,000       101,250
  GROSS PROFIT    3,327,000    8,108,000    9,648,600   11,512,720   14,390,900   17,988,625    22,485,781
        S&GAE      637,406     3,146,867    3,461,553    4,326,942    5,408,677    6,760,847     3,146,867
       EBITDA     2,689,594    6,501,733    8,051,167   10,063,958   12,579,948   15,724,935     6,501,733
    3% GIVING      55,547      157,416      195,052      241,535      301,919      377,398       471,748
                                                                                   471,748
   5% REBATES     166,350      407,200      482,430      575,636      722,785      903,481      1,129,352

   NET INCOME    2,366,897    3,095,937    3,838,013    4,754,347    5,876,915    7,345,794     9,181,893

       BREAK EVEN Y3 Q3


REQUEST FOR SERIES B FUNDING
  F.ISH VALUATION IS $8 M WITH 800,000 SHARES
  WE ARE RAISING $3 M TO EXPAND INTO 2 NEW 30,000 ACRE MARKETS

DEAL STRUCTURE
 •18% OF F.ISH HOLDINGS NOW OPEN FOR VISIONARY PARTNERSHIPS
 •150,000 SHARES AVAILABLE: INCREMENTS OF100K, 250K AND 500K
 •EARN 8%
 •REPAYMENT OF LOAN AT YEAR10
 •CSA MEMBERSHIP BENEFITS, REBATES AND FOUNDATION GIFTING
 •OPTION TO SELL OR HOLD SHARES AT YEAR 5
HARVESTING FOR THE FUTURE

       THE MOST INTELLIGENT HARVEST STRATEGY
         IS ABOUT SUPPORTING THE LONG HAUL
AS WE ADAPT TO SURVIVE CHANGING CONDITIONS ON EARTH,
  WE INVITE COLLABORATIVE INVESTMENT IN THE FUTURE
atlasphere

www.intelligentharvest.com
            Elizabeth Pfau, Founder
    F.ISH Fueling Intelligent Sovereign Harvest
            epfau@greenmba.com
                    Fairfax, CA
                        2011

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F.ISH_PFAU

  • 2. GLOBAL OCEAN PERIL CODE BLUE: CRITICAL FAILURE SPECIES COLLAPSE BY 2048 37 YEARS WORLD POPULATION 44% SPECIES EXPANSION 10.5 BILLION BY 2050 38 YEARS AQUACULTURE 50% OF GLOBAL FISH SUPPLY FARMED & MEDICATED IN TANKS AND CAGES
  • 3. CURRENT U.S. MARKET USA NOW IMPORTS 84% OF ALL SEAFOOD 50% OF IMPORT IS FARMED
  • 4. LARGE U.S. MARKET OPPORTUNITY 3M ACRES OF FARM LAND SUBMERGED BY MISSISSIPPI FLOOD REUTERS, MAY 2011 LOCATION, LOCATION, LOCATION!
  • 5. THE F.ISH VISION WHAT IF...WE COULD RESPOND TO RISING WATER LEVELS, SEAFOOD SCARCITY, ECONOMIC INSECURITY, AND ENVIRONMENTAL IMPACT BIG GOOD PROBLEM IDEA $ WITH THE ELEGANCE OF NATURE?
  • 7. AN INTELLIGENT SOVEREIGN HARVEST ??? TRIPLE TOP LINE RESTORES HABITAT REVALUES FARM LAND AND CREATES JOBS CONNECTS FARMERS TO THEIR LAND MODULAR, SCALABLE DISTRIBUTION CLEANS THE WATER LOCAL, NOT IMPORTED OR EXPORTED AQUACULTURE (CSA) MEMBERSHIP CLOSED LOOP INDUSTRIAL ECOLOGY LETS THE OCEAN REST FIRST TO MARKET U.S. *ORGANIC* CERTIFIED FISH
  • 8. VETA LA PALMA SEAFOOD, SPAIN “a farm that... 1. DOESN’T FEED ITS ANIMALS 2. MEASURES ITS SUCCESS BASED ON THE HEALTH OF ITS PREDATORS "Fish? I didn't know anything 3. IS LITERALLY A WATER PURIFICATION PLANT” about fish. I'm an expert in relationships" DAN BARBER, CHEF MIGUEL, BIOLOGIST
  • 9. TOTAL U.S. FARMLAND = 933 MILLION ACRES FLOODED = 3 MILLION ACRES 97% 3% 93% 7% U.S. FARMLAND FLOODED 3% FLOODED 7% F.ISH OUR F.ISH OPPORTUNITY = 22,500 ACRES
  • 10. THE EQUATION FLOODED FARMS WIND FARM LEASING WETLAND RESTORATION TAX CREDIT FARMING COOPERATIVE COLLECTION HUB DISTRIBUTION MEMBER REBATES & GIVING FISH HEALTHY OCEANS
  • 11. MULTIPLE REVENUE STREAMS: FISH, PROTEIN MEAL, SKIN, BONES, BRINE, ALGAE, EDIBLE GREENS, AVIAN SANCTUARY, APIARY, SHRIMPS, MOLLUSKS... BEES FISH BEES FARMLAND FISH BEES FISH FISH BEES BIRD SANCTUARY AND BEES ECOLOGICAL PRESERVE BEES FISH FARMLAND FISH & FARMERS FISH FARMLAND & FARMERS FISH BEES BEES BEES MIX & MATCH: SCALABLE MODULAR NETWORK OF FARMS AND DISTRIBUTION HUBS OFFERING ENHANCED ECOLOGICAL SERVICES
  • 12. MARKETING OPERATIONS ROWAN EDWARDS FINANCE dMBA, Biomimic TESSA MAKAY YNEZ CARRASCO Civil Engineer, CFO, GreenMBA Biomimic RYAN BROWN greenMBA CHRIS BYRNE CHONG-JIN LEE, PhD Green MBA Wunderkid Permaculture JOEY SHEPP Designer Marketing Guru, GreenMBA SAAMI SABITI KENNY BELOV Media Mogul, Economics, Ocean Steward Biomimic, Sustainable Co-Owner f.i.s.h. Management candidate TwoXSea Fishmonger ELIZABETH PFAU ADVISORY BOARD Founder & Chief EcoService Catalyst ED QUEVEDO Green MBA, Biomimic, Strategist, Environmental Law, author World Ocean Protocol Organizational Leadership SCOTT VALENTINO Permaculture, Organizational Design THE DREAM FARMER TEAM
  • 13. FINANCIAL PROJECTIONS YEAR 2 YEAR 3 YEAR 4 YEAR 5 YEAR 6 YEAR 7 YEAR 8 REVENUE 3,345,000 8,144,000 9,691,800 11,564,560 14,455,700 18,069,625 22,587,031 COST OF SALES 18,000 36,000 43,200 51,840 64,800 81,000 101,250 GROSS PROFIT 3,327,000 8,108,000 9,648,600 11,512,720 14,390,900 17,988,625 22,485,781 S&GAE 637,406 3,146,867 3,461,553 4,326,942 5,408,677 6,760,847 3,146,867 EBITDA 2,689,594 6,501,733 8,051,167 10,063,958 12,579,948 15,724,935 6,501,733 3% GIVING 55,547 157,416 195,052 241,535 301,919 377,398 471,748 471,748 5% REBATES 166,350 407,200 482,430 575,636 722,785 903,481 1,129,352 NET INCOME 2,366,897 3,095,937 3,838,013 4,754,347 5,876,915 7,345,794 9,181,893 BREAK EVEN Y3 Q3 REQUEST FOR SERIES B FUNDING F.ISH VALUATION IS $8 M WITH 800,000 SHARES WE ARE RAISING $3 M TO EXPAND INTO 2 NEW 30,000 ACRE MARKETS DEAL STRUCTURE •18% OF F.ISH HOLDINGS NOW OPEN FOR VISIONARY PARTNERSHIPS •150,000 SHARES AVAILABLE: INCREMENTS OF100K, 250K AND 500K •EARN 8% •REPAYMENT OF LOAN AT YEAR10 •CSA MEMBERSHIP BENEFITS, REBATES AND FOUNDATION GIFTING •OPTION TO SELL OR HOLD SHARES AT YEAR 5
  • 14. HARVESTING FOR THE FUTURE THE MOST INTELLIGENT HARVEST STRATEGY IS ABOUT SUPPORTING THE LONG HAUL AS WE ADAPT TO SURVIVE CHANGING CONDITIONS ON EARTH, WE INVITE COLLABORATIVE INVESTMENT IN THE FUTURE
  • 15. atlasphere www.intelligentharvest.com Elizabeth Pfau, Founder F.ISH Fueling Intelligent Sovereign Harvest epfau@greenmba.com Fairfax, CA 2011

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