1. Entertainment as Business

3. Potential of Growth

4. Industry Size 2000 – Rs 100 Bn 2005- Rs.314 bn

6. Advertising spend as % of GDP

7. Average share of print media in total advtg. expenditure is 45%

8. TV Penetration 40 percent of Indians have access to a TV

10. India has 12,900 cinemas “ India needs 20,000 cinemas” UNESCO Study

11. Theater admissions in England, Germany and Australia tripled with the multiplex and theater boom and a similar growth could be expected in India with adequate number of multiplexes. 12.9 116.6 Theatres per 1 mn People 77,520 8,580 Population per screen 12,900 31,000 Number of Screens 1000 265.9 Population (in millions) India U.S.A.

13. Profile of Movie Revenue

14. India exported 412 films in 1999. Taal and Kuch Kuch Hota Hain grossed over US$ 8 million in exports. Mission Kashmir has released overseas with 125 prints.

15. Projection of Film Exports Rs.Bn

16. Distribution of Revenue (“A” Grade Film) US$ mn

19. Non recognition as an industry with all its ramifications Highest Entertainment tax in the world (up to 110%) Rampant Piracy Villains of the Piece

23. THANX!