Pervasive computing has been a 'thing' for a long time now, and since Minority Report we have all been obsessed and repelled by the potential of digital technology to step out of the box on your desk and into the real world. The technology associated with mobile devices now has put the possibility of this type of communication into the hands of many, but what practically can we do, how do we do it and what is the consumer reaction to it? We will show inspirational case histories from our clients and the wider industry, some real world examples and run through a simple process for creation and realisation. Questions answered : Great examples to inspire you. A simple process for delivering programs. Managing innovation in marketing agencies. Practical opportunities you can use today and tomorrow.

1. // Incorporating digital technology
// into real world marketing experiences
// 1st June 2012
@analogfolk
@mattyboomboom
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2. Matt Dyke
Strategy Director
AnalogFolk
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3. AnalogFolk
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4. Context
From message
to value
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5. Minority Report
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6. Augmented hyper reality
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7. The future is already here
Plan UK digital poster on Oxford St – March 2012
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8. Lynx Anarchy – invisible advertising
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9. Guinness – QR code pint glass
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10. A nascent shift is occurring
MESSAGE SERVICE
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11. The opportunity: value exchange
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12. Catalysts
Tipping point in
terms of technology
and scale
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13. Catalyst ingredients
Gestural Haptic
Screens
interfaces tech
Mobile Intelligent
Location
tech objects
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14. www.leapmotion.com
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15. LG mass producing plastic screens
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16. Ubi Interactive
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17. Ninja blocks sensors:
Motion, light, distance, humidity
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18. Museum of London
Street Museum App
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19. EVRYTHNG – “A Facebook of things”
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20. How?
Creative approaches
to maximise the
opportunity
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21. User experience in a
broader context
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22. Consider the
brand /
product
ecosystem
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23. Develop a
‘folk network’
that enables you to
extend your skills
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24. Eric Schmidt on developing
a culture of innovation
70 : 20 : 10
20% of time should be 10% of time should be
70% of time should be
dedicated to projects dedicated to projects
dedicated to core
related to the core unrelated to the core
business tasks.
business. business
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25. Discovery
Convenience
Belonging
Entertainment
Consider
fundamental Improvement
human needs Play
Philanthropy
Status
Communication
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26. “It took millions of years for man’s instincts to
develop. It will take millions more for them to
even vary. It is fashionable to talk about
changing man.
A communicator must be concerned with
unchanging man, with his obsessive drive to
survive, to be admired, to succeed, to love, to
take care of his own.”
Bill Bernbach, Founder, DDB
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