Integrating Tumblr into a Social Engagement Strategy
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Integrating Tumblr into a Social Engagement Strategy
- 1. Integrating Tumblr into a Social Engagement Strategy Kimberley Hand
- 8. Summary • Tumblr is growing • Second to Facebook in regards to time on site • It’s easy to get started Tumbleblogging • Tumblr makes exploration fun
- 9. Who’s on Tumblr? Who’s on Tumblr?
- 10. Who’s on Tumblr?: Standard Hotel • The Standard Hotel
- 11. Who’s on Tumblr?: General Electric
- 13. Summary • The Standard Hotel – Focuses on the audience • General Electric – Tells a story • Elle Magazine – Behind the scenes look
- 14. Why Use Tumblr?
- 15. Achieve Goals
- 16. Be Where There’s An Audience
- 17. Reach a New Audience
- 18. How to use Tumblr? Expand Reach
- 19. Get Discovered
- 20. Summary • Tumblr can help a brand: – Achieve goals – Engage its audience – Reach a new audience – Go viral – Be discovered
- 21. BEST PRACTICES How to Achieve Success
- 22. Moving Forward Establish Metrics
- 23. Moving Forward Tell A Story
- 24. Moving Forward Get creative
- 25. Socialize
- 26. When to use Tumblr? The Essence of Timing
- 27. Winner, Winner
- 28. Promote
- 29. Summary • Set Goals – Traffic, reblogs, comments etc. • Tell a story – What’s the brand like on Tumblr? • Be creative – What’s the content and experience on Tumblr? • Be social – Interact and share • Perfect Timing – Post frequently • Reblog Contests • Advertise
- 30. Questions? Kimberley Hand Khand@sitewire.com