This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn best practices used by Affiliate Managers who effectively leverage coupons with affiliates. From the right affiliates to complete reporting, see what it takes to execute a profitable campaign.

1. BEST PRACTICES FOR
LEVERAGING COUPONS
IN AFFILIATE CHANNELS
Rachel Honoway |CEO @ For Me To Coupon

2. The…
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Who?
What?
When?
Where?
How?
Why?
… of using coupons in your affiliate channel

3. Who?
All affiliates
are not
created
equally.
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Manage your affiliates.
Validate applications and
monitor activity.
Are they right for YOU?
Are they wrong for YOU?

4. What?
Not just
“coupons”
– let’s make
a deal!
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Coupon = code
Deals =
%
off
 Free shipping
 Shipping upgrades
 BOGO
 Daily deals
 Flash sales
 More…

5. When?
Common Calendar
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Holidays
Seasonal
Back to School
News
Pop Culture
YOUR Timeline
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New Products
Typically lowvolume months
Niche/Industry

6. Where?
For Affiliates
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Via your affiliate
network (email as
a backup)
For Consumers
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Local
Mobile

7. How?
Deals
should be
CONTENT
not ads.
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Put them in text – not banners
Work on your labels! 10% off (of
what?)
Get specific – use multiple deals
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“How Much”?
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Know your margins & lifetime values
 Know your competition
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8. Why?
Deals work.

9. Rachel Honoway
@rachelhonoway
rachel@formetocoupon.com
Thank You!