Best Practices for Leveraging Coupons in Affiliate Channels

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This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Learn best practices used by Affiliate Managers who effectively leverage coupons with affiliates. From the right affiliates to complete reporting, see what it takes to execute a profitable campaign.

Business Entertainment & Humor

BEST PRACTICES FOR
LEVERAGING COUPONS
IN AFFILIATE CHANNELS
Rachel Honoway |CEO @ For Me To Coupon

The…








Who?
What?
When?
Where?
How?
Why?

… of using coupons in your affiliate channel

Who?
All affiliates
are not
created
equally.









Manage your affiliates.
Validate applications and
monitor activity.
Are they right for YOU?
Are they wrong for YOU?

What?
Not just
“coupons”
– let’s make
a deal!





Coupon = code
Deals =
%

off
 Free shipping
 Shipping upgrades
 BOGO
 Daily deals
 Flash sales
 More…

When?
Common Calendar






Holidays
Seasonal
Back to School
News
Pop Culture

YOUR Timeline





New Products
Typically lowvolume months
Niche/Industry

Where?
For Affiliates


Via your affiliate
network (email as
a backup)

For Consumers



Local
Mobile

How?
Deals
should be
CONTENT
not ads.



Put them in text – not banners
Work on your labels! 10% off (of
what?)
Get specific – use multiple deals



“How Much”?





Know your margins & lifetime values
 Know your competition


Rachel Honoway
@rachelhonoway
rachel@formetocoupon.com

Thank You!

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