2. Demand
Today’s App Delivery Landscape
SERENA SOFTWARE INC.2
Develop Deploy
Exec
Staff
Customer
Operations
Release
Manager
Sys
Admin
Developer
QA
Build
Engineer
Developer
Scrum
Master
Build
EngineerBusiness
Analyst
CCB
PMO CIO
DEVELOPMENT
TEAM
DEVELOPMENT
TEAM
LEADERSHIP
CTO
3. Demand
App Delivery Challenges – from end to end
SERENA SOFTWARE INC.3
Develop Deploy
Exec
Staff
Customer
Operations
Release
Manager
Sys
Admin
Developer
QA
Build
Engineer
Developer
Scrum
Master
Build
EngineerBusiness
Analyst
CCB
PMO CIO
DEVELOPMENT
TEAM
DEVELOPMENT
TEAM
LEADERSHIP
CTO
No system for
managing over-
whelming demand
Manual processes that
create errors, rework
and waste
Poor collaboration
between development,
QA and operations
Distributed
• By geo and org
• By technology
• By silos of tools
4. Demand
Focusing on Artifacts is Insufficient
SERENA SOFTWARE INC.4
Develop Deploy
Exec
Staff
Customer
Operations
Release
Manager
Sys
Admin
Developer
QA
Build
Engineer
Developer
Scrum
Master
Build
EngineerBusiness
Analyst
CCB
PMO CIO
DEVELOPMENT
TEAM
LEADERSHILP
CTO
Huge data warehouse
project
Without process,
can’t predict and
improve performance
Narrow focus on
development artifacts
Lacks end-to-end
traceability