1. You Donât Recruit Them,
They Recruit You
Leveraging Social Networks to
Increase Your Recruiting Capabilities
William Chin
Senior StafďŹng Manager
Qualcomm
William Chin - Recruit and Retain Conference 1
2. Agenda
Current Methods and Where They Fail
What is Social Networking
Leveraging the Social Network
William Chin - Recruit and Retain Conference 2
3. Current Climate
Business Impact
⢠Resetting strategy and direction
⢠Restructuring and consolidation
Economic ⢠Hiring freeze and layoff
Downturn
Low Internal Factors
External Factors
Consumer ⢠Low to no hiring plans
⢠Increased job
ConďŹdence applicants ⢠Reduction in
recruiting staff
⢠Tarnish of
employment brand ⢠Increased focus on
talent retention
William Chin - Recruit and Retain Conference 3
4. Easy
Do these
Where Results
things
⣠Corporate site
Post jobs ⣠Volume
⣠Job boards
⣠Hit or miss
Advertise ⣠Newspaper
⣠Costly
⣠Limited results
Outsource ⣠Agency
⣠Costly
⣠Better results
Marketing ⣠Employee Referral
⣠Limited reach
William Chin - Recruit and Retain Conference 4
5. DifďŹcult
Find top and senior talent
Attract passive candidates
Reach your target audience
Lower recruiting costs
William Chin - Recruit and Retain Conference 5
6. What Else Can You Do?
Emergence of the Social Network
William Chin - Recruit and Retain Conference 6
8. A Whole New World
mash-ups
wiki
podcasts
blogs
feeds
posts tags vlogs
RSS
communities
cloud
IM microblogs
William Chin - Recruit and Retain Conference 8
14. BeneďŹts of Social Networking
Global Network
Extend Network to Others
Review ProďŹle and Expertise
Professional Exchange
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15. Adapt
No longer a one-way street
Push the jobs out and they will comeâŚ
Community and Engagement
Exchange of ideas and thoughts
Engage in dialogue
Develop relationships
William Chin - Recruit and Retain Conference 15
16. Despite the Economic DownturnâŚ
Continue to recruit
Much more selective
Smaller recruiting staff
Tighter budgets
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17. A Strategic Recruiting Function
willâŚ
Move beyond traditional methods
Utilize technology
Recruit better, cheaper, faster (hopefullyâŚ)
William Chin - Recruit and Retain Conference 17