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You Don’t Recruit Them,
                            They Recruit You
                                             Leveraging Social Networks to
                                          Increase Your Recruiting Capabilities




                                                                                 William Chin
                                                                       Senior StafïŹng Manager
                                                                                   Qualcomm

William Chin - Recruit and Retain Conference                1
Agenda

                           Current Methods and Where They Fail
                                           What is Social Networking
                                      Leveraging the Social Network




William Chin - Recruit and Retain Conference           2
Current Climate
                                      Business Impact
                                      ‱ Resetting strategy and direction
                                      ‱ Restructuring and consolidation
     Economic                         ‱ Hiring freeze and layoff
     Downturn

     Low                                                       Internal Factors
               External Factors
     Consumer                                                  ‱ Low to no hiring plans
               ‱ Increased job
     ConïŹdence   applicants                                    ‱ Reduction in
                                                                 recruiting staff
                                      ‱ Tarnish of
                                        employment brand       ‱ Increased focus on
                                                                 talent retention


William Chin - Recruit and Retain Conference           3
Easy
            Do these
                                                     Where               Results
             things
                                               ‣   Corporate site
               Post jobs                                            ‣      Volume
                                               ‣    Job boards
                                                                   ‣      Hit or miss
              Advertise                        ‣    Newspaper
                                                                   ‣        Costly
                                                                   ‣    Limited results
             Outsource                         ‣     Agency
                                                                   ‣        Costly
                                                                   ‣    Better results
              Marketing                        ‣ Employee Referral
                                                                   ‣    Limited reach



William Chin - Recruit and Retain Conference              4
DifïŹcult

                                               Find top and senior talent
                                               Attract passive candidates
                                           Reach your target audience
                                                Lower recruiting costs



William Chin - Recruit and Retain Conference               5
What Else Can You Do?
          Emergence of the Social Network



William Chin - Recruit and Retain Conference   6
William Chin - Recruit and Retain Conference   7
A Whole New World

            mash-ups
                                                                               wiki
                                                  podcasts
                                                                       blogs
                   feeds

                                               posts            tags                  vlogs
                   RSS
                                                                   communities
           cloud
                                                       IM                 microblogs
William Chin - Recruit and Retain Conference                8
William Chin - Recruit and Retain Conference   9
How Does It Work?



William Chin - Recruit and Retain Conference   10
William Chin - Recruit and Retain Conference   11
Social Network Concept




William Chin - Recruit and Retain Conference   12
Social Networking Revealed




William Chin - Recruit and Retain Conference   13
BeneïŹts of Social Networking



                                                 Global Network
                                          Extend Network to Others
                                         Review ProïŹle and Expertise
                                               Professional Exchange



William Chin - Recruit and Retain Conference            14
Adapt
                                          No longer a one-way street
                           Push the jobs out and they will come



                                         Community and Engagement
                                      Exchange of ideas and thoughts
                                                Engage in dialogue
                                               Develop relationships
William Chin - Recruit and Retain Conference            15
Despite the Economic Downturn



                                                Continue to recruit
                                               Much more selective
                                               Smaller recruiting staff
                                                  Tighter budgets



William Chin - Recruit and Retain Conference              16
A Strategic Recruiting Function


                                                   will

                                  Move beyond traditional methods
                                               Utilize technology
                          Recruit better, cheaper, faster (hopefully
)




William Chin - Recruit and Retain Conference           17
Questions and Answers



William Chin - Recruit and Retain Conference   18
Presented at
          HRM Singapore
Recruit and Retain in Changing Times
           Congress 2008

             Nov 4 & 5, 2008
  http://www.hrmcongress.com/rr/2008/index.cfm#

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Leveraging Social Networking in Recruiting

  • 1. You Don’t Recruit Them, They Recruit You Leveraging Social Networks to Increase Your Recruiting Capabilities William Chin Senior StafïŹng Manager Qualcomm William Chin - Recruit and Retain Conference 1
  • 2. Agenda Current Methods and Where They Fail What is Social Networking Leveraging the Social Network William Chin - Recruit and Retain Conference 2
  • 3. Current Climate Business Impact ‱ Resetting strategy and direction ‱ Restructuring and consolidation Economic ‱ Hiring freeze and layoff Downturn Low Internal Factors External Factors Consumer ‱ Low to no hiring plans ‱ Increased job ConïŹdence applicants ‱ Reduction in recruiting staff ‱ Tarnish of employment brand ‱ Increased focus on talent retention William Chin - Recruit and Retain Conference 3
  • 4. Easy Do these Where Results things ‣ Corporate site Post jobs ‣ Volume ‣ Job boards ‣ Hit or miss Advertise ‣ Newspaper ‣ Costly ‣ Limited results Outsource ‣ Agency ‣ Costly ‣ Better results Marketing ‣ Employee Referral ‣ Limited reach William Chin - Recruit and Retain Conference 4
  • 5. DifïŹcult Find top and senior talent Attract passive candidates Reach your target audience Lower recruiting costs William Chin - Recruit and Retain Conference 5
  • 6. What Else Can You Do? Emergence of the Social Network William Chin - Recruit and Retain Conference 6
  • 7. William Chin - Recruit and Retain Conference 7
  • 8. A Whole New World mash-ups wiki podcasts blogs feeds posts tags vlogs RSS communities cloud IM microblogs William Chin - Recruit and Retain Conference 8
  • 9. William Chin - Recruit and Retain Conference 9
  • 10. How Does It Work? William Chin - Recruit and Retain Conference 10
  • 11. William Chin - Recruit and Retain Conference 11
  • 12. Social Network Concept William Chin - Recruit and Retain Conference 12
  • 13. Social Networking Revealed William Chin - Recruit and Retain Conference 13
  • 14. BeneïŹts of Social Networking Global Network Extend Network to Others Review ProïŹle and Expertise Professional Exchange William Chin - Recruit and Retain Conference 14
  • 15. Adapt No longer a one-way street Push the jobs out and they will come
 Community and Engagement Exchange of ideas and thoughts Engage in dialogue Develop relationships William Chin - Recruit and Retain Conference 15
  • 16. Despite the Economic Downturn
 Continue to recruit Much more selective Smaller recruiting staff Tighter budgets William Chin - Recruit and Retain Conference 16
  • 17. A Strategic Recruiting Function will
 Move beyond traditional methods Utilize technology Recruit better, cheaper, faster (hopefully
) William Chin - Recruit and Retain Conference 17
  • 18. Questions and Answers William Chin - Recruit and Retain Conference 18
  • 19. Presented at HRM Singapore Recruit and Retain in Changing Times Congress 2008 Nov 4 & 5, 2008 http://www.hrmcongress.com/rr/2008/index.cfm#