A step by step description of what Google looks for in ranking your website and how to use this information in all of your marketing.

1. Success Secret #1
David Levesque
Dec. 2011
www.WordofMobile.com
1

2. Build
Trust
2

3. They give customers what they ask for,
which BUILDS TRUST!
3

4. TV, Radio, & Print Advertising
1% Relevant
4

5. Google Keyword Advertising
n
sio
r
ve
on
1. Sea
C
rch
3.
sp lay
D i
2. Is this the best we can do?
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6. Online Content Marketing
30%-90% Relevant
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7. Avatar?
1. Women
2. 35-65 years old
3. Within 50 miles of Saratoga Springs
4. Health, Nutrition, Fitness
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8. 2. Reach
1. City
4. Reach
3. Interests
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9. Google Marketing = SEO
1. Library of what customers want
2. 7 Billion “wants” per month
3. $4 Billion profit each year
4. Free to most of its customers
Word of Mobile
9 ...word gets around!

10. Google’s Trust Structure
1. Keywords
2. Title
3. Description
4. Content
Word of Mobile
10 ...word gets around!

11. 1. Keyword
What do customers want?
Google Keyword Tool
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12. 1. Keywords
2.Supply
6.Ads
3. Title
4. Description
5. URL
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13. Website Anatomy
2. Title
1. URL
3. Content
Word of Mobile
13 ...word gets around!

14. Website Structure
“Right-click, choose view source”
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15. www.dancintime.com Jan 6, 2011 - Jun 5, 2011
Google Analytics
Dashboard Comparing to: Site
Visits
60 60
30 30
0 0
Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2
Site Usage
3,402 Visits 58.82% Bounce Rate
9,538 Pageviews 00:02:09 Avg. Time on Site
2.80 Pages/Visit 1.New 76.98% % New Visits
Visitors Overview Map Overlay
Visitors
50 50
25 25
0 0
Jan 10 Jan 23 Feb 5 Feb 18 Mar 3 Mar 16 Mar 29 Apr 11 Apr 24 May 7 May 20 Jun 2
2. Visitors
Visitors
2,666 Visits
1 2,893
Traffic Sources Overview Content Overview
Search Engines
1,646.00 (48.38%)
Direct Traffic
3. Search
Pages
/index_albany_wedding_dj.html
Pageviews
1,475
% Pageviews
15.46%
956.00 (28.10%)
Referring Sites /albany_wedding_dance_lesso 722 7.57%
800.00 (23.52%)
/dance-classes-saratoga.html 683 7.16%
/albanyDJ_Father_Daughter_D 521 5.46%
/ 508 5.33%
15

16. Home Play
Keywords
BINGO!
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17. Sales Funnel
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18. Conversion Rate
Location Views Conversion Rate
Search 1,646
Home Page 918
Contact Us Page 326 35%
Sales 50 15%
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19. Google LikesPages
Popular Structure
Word of Mobile
4 19 ...word gets around!

20. 1. Keywords
Keywords on YouTube
2. Title
3. Description
4.Views
agic
The M ere!
20 Begins H

21. 1. Title
4. 5.4 million
2.Views
3. Website
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22. Customer Funnel
TV, Print, PR,Viral Videos, Free Content
Google,YouTube, Facebook, Twitter
Website, email, phone, video, sample
Sale
Email, Facebook, Twitter, Txt Msg,
Face to Face
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23. Aaahh....
Deep Breath
Word of Mobile
23 ...word gets around!

24. Your Next Step...
Option 1. $295 SEO Research
1. Review current search engine status: keywords, links, structure
2. Review of three competitors
3. Recommend three focused keywords
Option 2. $795 Implementation
1. Option 1
2. Add SEO Research to your website
3.Teach you how to adjust current content to improve SEO
BONUS: Build Your Online Bridge 4 Week Teleclass:
Google, Facebook, YouTube, & Twitter
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25. Questions?
518-320-2613
David@WordofMobile.com
www.WordofMobile.com
Word of Mobile
...word gets around!