1. 10 – 12 October 2011, Vienna, Reed Messe Wien
Media Port
Session: Mobile Publishing Business
Title: Making mobile click in Africa
Speaker: Louise Hallman,
Project Manager for WAN-IFRA Mobile News for Africa

2. Making mobile click in Africa
Louise
Hallman,
Project
Manager
–
WAN-­‐IFRA
Mobile
News
for
Africa
Steve
Kromberg,
General
Manager
–
David
Rabkin
Project
for
ExperienDal
Journalism

3. About WAN-IFRA
a non-profit non-governmental organization
works with international aid agencies, foundations, and fellow NGOs
promotes quality news media around the world.
Defends and promotes press freedom and economic independence
Supports development of news publishing
Made up of:
76 national newspaper
associations 10 regional press
organizations
12 news
agencies
and individual
newspaper
executives in
100 countries.

4. More than just
a phone call!

5. 1. 2.
mobile social
money networking
3.
information
4. 5.
entertainment news

6. Mobile
money

8. Mobile
internet

9. Social media
Facebook Zero

10. Social media
MXitWAN-IFRA Survey
- 27 million users based on:
227 responses from
66 countries
between July and December 2010.

11. Mobile media services
at Sub-Saharan
African newspapers
A guide to implementing mobile news
and mobile business

12. 1. 2.
SMS USSD
news alerts menu-driven
content
3. 4.
Smartphone
Mobile
applications
websites

13. WAN-IFRA Survey based on:
227 responses from
SMS 66 countries
News alerts July and December 2010.
between

14. WAN-IFRA Survey based on:
USSD responses from
227
menu-driven
66 countries
content between July and December 2010.

15. Mobile websites
Marketing to the diaspora

16. Mobile websites
Examples of mobile websites

17. Smartphone apps
Examples of mobile websites

18. IM platforms

20. Ushahidi mobile

21. Crowdmapping

22. Potholes in Kampala

23. Revenue sharing

25. Mobile advertising
General mob ads

26. Mobile advertising
Grocotts

27. Mobile advertising
Avusa

29. in services
Innovative in revenue solutions
in content

30. ” It is not an option, not to go mobile.
It will be huge in a few years.
But you will need to consider how mobile
will affect the other products in the
portfolio – so you do not cannibalise
your existing business.
– The Observer, Uganda