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Advertising Summit 2012: Because the customer wants mobile: Integrating the customer’s wishes into the advertising strategy

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Integrating the customer’s wishes into the advertising strategy • Who is the customer: advertiser & reader • From passiv to active • Examples of profitable mobile strategies Claudia Trimde, CEO and founder, City deluxe, Spain Follow this link to watch Claudia’s presentation: http://prezi.com/wv36u09w3jq7/le-city- deluxe_ifra_2012/?auth_key=186ab4a0e1c7d8b2a7c3261f4e40643e2d47612d

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Advertising Summit 2012: Because the customer wants mobile: Integrating the customer’s wishes into the advertising strategy

  • 1. Integrating the customer’s wishes into the advertising strategy • Who is the customer: advertiser & reader • From passiv to active • Examples of profitable mobile strategies Claudia Trimde, CEO and founder, City deluxe, Spain Follow this link to watch Claudia’s presentation: http://prezi.com/wv36u09w3jq7/le-city- deluxe_ifra_2012/?auth_key=186ab4a0e1c7d8b2a7c3261f4e40643e2d47612d