SlideShare ist ein Scribd-Unternehmen logo
1 von 25
The Social Spill

What Organizations Can
Learn from BP’s Social
Media Tactics After the
Deepwater Horizon Oil Spill

Nathan MacDonald
Reaction on Twitter
@BPGlobalPR
@BPGlobalPR
@BPGlobalPR
@BPGlobalPR
Facebook
Unified Command
Facebook
The New BP America
Facebook Account
YouTube
YouTube
YouTube
YouTube
YouTube
What can we learn from BP?
Be Active
Be Interesting
Be Humble
and Honest
Be Unprofessional
Reflection
The Fotographing Fat Kid
Thank You!
Nathan MacDonald
PR/Marketing Coordinator
Center for Leadership & Social Change
Florida State University
(850)645-8780
nmacdonald@admin.fsu.edu
@nathan_albert

Weitere ähnliche Inhalte

Andere mochten auch

AhmedSayed_OracleHRMS CV
AhmedSayed_OracleHRMS CVAhmedSayed_OracleHRMS CV
AhmedSayed_OracleHRMS CVAhmed Sayed
 
Action Plan: Tanzania. Strengthening the Capacity of SUN Countries to Scale ...
Action Plan: Tanzania. Strengthening the Capacity of SUN Countries to Scale ...Action Plan: Tanzania. Strengthening the Capacity of SUN Countries to Scale ...
Action Plan: Tanzania. Strengthening the Capacity of SUN Countries to Scale ...PROCASUR América Latina y El Caribe
 
cerrajeros urgentes
cerrajeros urgentescerrajeros urgentes
cerrajeros urgentesharryriana
 
My fashion photography:)
My fashion photography:)My fashion photography:)
My fashion photography:)nicolesangha
 
Neocom2013 - Strategien und Maßnahmen zur Senkung der Retourenquote im E-Comm...
Neocom2013 - Strategien und Maßnahmen zur Senkung der Retourenquote im E-Comm...Neocom2013 - Strategien und Maßnahmen zur Senkung der Retourenquote im E-Comm...
Neocom2013 - Strategien und Maßnahmen zur Senkung der Retourenquote im E-Comm...Roland Peter Schaefer
 
Modelado litoral y influencia relieve
Modelado litoral y influencia  relieve Modelado litoral y influencia  relieve
Modelado litoral y influencia relieve Mariarapor
 

Andere mochten auch (20)

2013 Education Symposium & Expo - Writing Right
2013 Education Symposium & Expo - Writing Right2013 Education Symposium & Expo - Writing Right
2013 Education Symposium & Expo - Writing Right
 
2013 Education Symposium & Expo - How Not to Fail in Your Change Initiatives
2013 Education Symposium & Expo - How Not to Fail in Your Change Initiatives2013 Education Symposium & Expo - How Not to Fail in Your Change Initiatives
2013 Education Symposium & Expo - How Not to Fail in Your Change Initiatives
 
AhmedSayed_OracleHRMS CV
AhmedSayed_OracleHRMS CVAhmedSayed_OracleHRMS CV
AhmedSayed_OracleHRMS CV
 
2013 Education Symposium & Expo - Think Like A Franchise
2013 Education Symposium & Expo - Think Like A Franchise2013 Education Symposium & Expo - Think Like A Franchise
2013 Education Symposium & Expo - Think Like A Franchise
 
2013 Education Symposium & Expo - Reducing Stress through More Effective Comm...
2013 Education Symposium & Expo - Reducing Stress through More Effective Comm...2013 Education Symposium & Expo - Reducing Stress through More Effective Comm...
2013 Education Symposium & Expo - Reducing Stress through More Effective Comm...
 
Membership Recruitment & Retention
Membership Recruitment & RetentionMembership Recruitment & Retention
Membership Recruitment & Retention
 
Charles correa
Charles correaCharles correa
Charles correa
 
2013 Education Symposium & Expo - You Need to Talk to Members to Retain Them
2013 Education Symposium & Expo - You Need to Talk to Members to Retain Them2013 Education Symposium & Expo - You Need to Talk to Members to Retain Them
2013 Education Symposium & Expo - You Need to Talk to Members to Retain Them
 
The State of Tourism - VisitFlorida
The State of Tourism - VisitFloridaThe State of Tourism - VisitFlorida
The State of Tourism - VisitFlorida
 
องค์การและการจัดการทรัพยากรมนุษย์
 องค์การและการจัดการทรัพยากรมนุษย์ องค์การและการจัดการทรัพยากรมนุษย์
องค์การและการจัดการทรัพยากรมนุษย์
 
wonderful
wonderfulwonderful
wonderful
 
Sinopse 2 freire e petronilha
Sinopse 2   freire e petronilhaSinopse 2   freire e petronilha
Sinopse 2 freire e petronilha
 
Action Plan: Tanzania. Strengthening the Capacity of SUN Countries to Scale ...
Action Plan: Tanzania. Strengthening the Capacity of SUN Countries to Scale ...Action Plan: Tanzania. Strengthening the Capacity of SUN Countries to Scale ...
Action Plan: Tanzania. Strengthening the Capacity of SUN Countries to Scale ...
 
cerrajeros urgentes
cerrajeros urgentescerrajeros urgentes
cerrajeros urgentes
 
My fashion photography:)
My fashion photography:)My fashion photography:)
My fashion photography:)
 
Media research
Media researchMedia research
Media research
 
Neocom2013 - Strategien und Maßnahmen zur Senkung der Retourenquote im E-Comm...
Neocom2013 - Strategien und Maßnahmen zur Senkung der Retourenquote im E-Comm...Neocom2013 - Strategien und Maßnahmen zur Senkung der Retourenquote im E-Comm...
Neocom2013 - Strategien und Maßnahmen zur Senkung der Retourenquote im E-Comm...
 
Youtube
YoutubeYoutube
Youtube
 
Modelado litoral y influencia relieve
Modelado litoral y influencia  relieve Modelado litoral y influencia  relieve
Modelado litoral y influencia relieve
 
2013 Education Symposium & Expo - 10 Simple Tips for Effective Membership Mar...
2013 Education Symposium & Expo - 10 Simple Tips for Effective Membership Mar...2013 Education Symposium & Expo - 10 Simple Tips for Effective Membership Mar...
2013 Education Symposium & Expo - 10 Simple Tips for Effective Membership Mar...
 

Kürzlich hochgeladen

Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceDamini Dixit
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1kcpayne
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876dlhescort
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Anamikakaur10
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...lizamodels9
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayNZSG
 

Kürzlich hochgeladen (20)

Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort ServiceEluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
Eluru Call Girls Service ☎ ️93326-06886 ❤️‍🔥 Enjoy 24/7 Escort Service
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 

2013 Education Symposium & Expo - The Social Spill: What Organizations Can Learn from BP's Social Media Tactics

Hinweis der Redaktion

  1. Integrate!