- Nokia was originally founded in 1865 and was originally a paper manufacturer. It expanded into rubber, cables, and eventually telecommunications equipment. - Nokia is currently the largest manufacturer of mobile phones globally, selling over a billion phones. It established itself on producing reliable, easy to use mobile phones. - In recent years, Nokia has partnered with Microsoft to use the Windows Phone 7 operating system for its smartphones as it transitions from Symbian OS.

1. Connecting People

2. From the late 1980′s, Nokia mobile
phones have been manufactured by
this Finnish company. They are biggest
producer of mobile phones in the
world, selling over a billion. They
established a reputation for producing
reliable mobiles that are easy to use,
but have also started manufacturing
smart phones. They recently entered
into a partnership with Microsoft to
use its Windows Phone 7 operating
CEO OF NOKIA
system for its next-generation smart
phones.
STEPHEN ELOP
The Nokia Lumia 800 is one of the first
handsets utilizing Windows Phone 7
made by Nokia.

3. The predecessors of the modern Nokia were the
Nokia Company, Finnish Rubber Works Ltd and
Finnish Cable Works Ltd
Nokia's history started in 1865 when mining
engineer Fredrik Idestam established a
groundwood pulp mill on the banks of the
Tammerkoski rapids in the town of Tampere, in
Fredrik Idestam, southwestern Finland in the Russian Empire
and started manufacturing paper. Statesman Leo
co-founder of
Mechelin, co-
Nokia.
At the beginning of the 20th century, Finnish Rubber founder of Nokia.
Works established its factories near the town of
Nokia and they began using Nokia as its product
brand.
The seeds of the current incarnation of Nokia were planted with the founding of the
electronics section of the cable division in 1960 and the production of its first electronic
device in 1962: a pulse analyzer designed for use in nuclear power plants.[21] In the 1967
fusion, that section was separated into its own division, and began manufacturing
telecommunications equipment. A key CEO and subsequent Chairman of the Board was
vuorineuvos Björn "Nalle" Westerlund (1912–2009), who founded the electronics
department and let it run at a loss for 15 years.

4. The Mobira Talkman, launched in 1984, was one of the world's first
transportable phones.
Nokia's mobile phones got a big publicity boost in 1987, when Soviet
leader Mikhail Gorbachev was pictured using a Mobira Cityman to make
a call from Helsinki to his communications minister in Moscow. This led
to the phone's nickname of the "Gorba"
In 1988 The Nokia-Mobira Oy became Nokia Mobile Phones.
Nokia delivered its first GSM network to the Finnish operator
Radiolinja in 1989
The world's first commercial GSM call was made on 1 July
1991 in Helsinki, Finland
In 1992, the first GSM phone, the Nokia 1011, was launched.

6. • Nokia has launched one very affordable basic touch
screen phone with dual SIM supportability.The phone
has a 3.5 inch attractive WQVGA resistive touch screen
which is bright enough to produce decent pictures and
videos.The phone runs on Nokia S40 operating system
and has all the basic functionality and very good music
and video player.The all new Nokia Asha 305 comes
with Forty EA games ready for download as well as a
2MP camera, Nokia Maps and the revolutionary Nokia
Browser which helps significantly lower data costs.
NOKIA ASHA 305

8. With each Nokia Lumia you'll discover Live Tiles for instant
updates on your Start screen, Internet Explorer 9 for super-
fast browsing, and beautifully sleek award-winning designs.
Nokia Lumia – experience the amazing everyday. Explore
more with new Windows Phone OS on Nokia Lumia.
.

9. • Nokia Asha 302
Mobile (Mid Blue)
• By Nokia
• Starts at
• 6,285.00
• Manufacturer Nokia
Operating System
Proprietary OS
Megapixels 3.2 MP

10. • Nokia created their first climate strategy in 2006 and it
was reviewed and updated in 2010. The strategy looks
at the energy consumption and greenhouse gas
emissions of their products and operations and sets
reduction targets accordingly. While Nokia is not a
particularly energy intensive company, they’ve still
made major improvements. Over a third (40% in 2011)
of the energy they use to power their operations is
renewable, reducing their CO2 emissions by around
55,000 tonnes per annum.

11. • We manufacture our phones primarily in our own factories and
apply the highest standards to ensure safe and supportive labour
conditions. Proximity to suppliers and partners also brings
environmental benefits. Nokia’s Xingwang Industrial Park in China, a
cluster of facilities including us and 12 partners, has achieved an
annual decrease in energy consumption equivalent to nearly 45,000
tonnes of coal as well as water conservation of half a million
tonnes.
• In 2010, Nokia’s Chennai factory in India won the 'Golden Peacock
Environment Management Award - 2010’, under the Telecom/IT-
Hardware category. The award recognizes Nokia’s efforts in terms of
effective implementation of Environmental Management System
(EMS) and setting high standards in its management.

12. • Our supply chain consists of around a hundred direct suppliers for
hardware, components and parts, and ---- hundreds of software suppliers.
We also work with thousands of indirect suppliers providing services and
equipment needed for our operations.
• Our global supply chain begins with raw material extraction and
processing, ending in the manufacturing of components and final product
assembly.
• There are typically four to eight supplier layers between Nokia and any
mining activities. Our supply chain is spread around the world as it needs
to deliver to our own production sites as well as to our offices worldwide.
• As we operate our own global manufacturing network, most
manufacturing is done in-house complying with our strict social and
environmental requirements. This also means that our first tier supplier
line starts only after production.

13. Our aim is to ensure that sustainable practices
are not separate add-on features but
embedded within all our sourcing practices –
including supplier selection and relationship
development. We expect our supplier network
to do the same.

14. We believe that open communication, good
relationships and transparency are key to
success. We work closely with suppliers,
customers, industry peers, non-
governmental organisations and other
stakeholders.

15. We continually strive to improve our
ways of working and develop our
requirements, tools, methods and
processes over time to enhance
sustainability.

16. If a Clash of the Titans movie
was to be made for the
smartphone industry, it would
certainly feature the Nokia N8
and the Samsung Galaxy S.
These are the current cream-
of-the-crop handsets of the
NOKIA N8
world's largest and second-
largest cell phone
manufacturers. The Nokia N8
and Samsung Galaxy S might
be the high road for both
companies, but the purposes
behind them are different.
SAMSUNG GALAXY S3

17. The Nokia N8 is a flagship phone
with premium feel, and still, with
Symbian^3, it feels like the pinnacle
of Nokia that were, a peak hardware
effort, before the Finnish company
morphs into something yet
unknown. Nokia wanted to make
the highest end device to run a tried
and true mobile OS that millions of
users are accustomed to for years. In
that respect, it is an evolutionary
phone, despite some best-in-class
features.
NOKIA N8

18. The Samsung Galaxy S, on the
other hand, represents the top
effort of a novel path that
Samsung undertook with
Android, having the fastest
graphics chipset in a phone,
and an enormous 4” Super
AMOLED screen. Nokia N8 is
like the brilliant film of a
beloved movie star at the
zenith of their hectic carrier,
SAMSUNG GALAXY S3
while the Galaxy S is the
straight-As grad student, ready
to change the world.

19. The Nokia N8 and the Samsung
Galaxy S are both touchscreen-
only devices, and that is where
the design similarities end.
Nokia N8 is beautifully crafted
from a single sheet of anodized
aluminum, and exudes that
premium feel, aided by the solid
heft of the metal body.

20. “Market cover story reports Samsung has overtaken Nokia in
March 2012 in value terms. I would like to highlight that this
is incorrect. The data that has used in the article quotes only
Urban retail sales data from the GfK-Nielsen survey and is
misrepresented as All India data. GfK-Nielsen's Urban data
covers 793 cities and towns each with population more than
50,000, while its All India coverage is of 4,378 cities and
towns and 586,000 villages.
According to the All India data from GfK-Nielsen for March
2012, Nokia is a clear leader of the overall Indian mobile
handset industry - both in value and volume terms
respectively.

21. For nine quarters, it has been a downward slide for Nokia in India.
The Finnish phonemaker's vice-like grip on the India market has
been slowly yet surely prised open by a raft of old and new rivals.
Nokia ceded nearly half of its dominant share of the mobile
phones market from a peak of 70 per cent between 2007 and
now.

22. FINANCIAL HIGHLIGHTS

24. 2011 EURm 2010 EURm Change %
Net sales 38,659 42,446 -9%
Gross profit 11,319 12,817 -12%
Gross margin, % 29.3% 30.2%
Research & development
5,612 5,863 -4%
expenses
Sales and Marketing
3,791 3,877 -2%
expenses
Operating profit -1,073 2,070
Operating profit (non
1,825 3,204 -43%
IFRS)
Operating margin (non
4.7% 7.5%
IFRS), %
Profit before taxes -1,198 1,786
Profit attributable to
equity holders of the -1,164 1,850
parent
Net cash from operating
1,137 4,774 -76%
activities

26. 10 MAJOR MARKET SHARES
2010 EURm 2009 EURm
China 7,149 5,990
India 2,952 2,809
Germany 2,019 1,733
Russia 1,744 1,528
USA 1,630 1,731
Brazil 1,506 1,333
UK 1,470 1,916
Spain 1,313 1,408
Italy 1,266 1,252
Indonesia 1,157 1,458

27. SEGMENT INFORMATION

28. 2011 EURm 2010 EURm Change %
Devices & Services
Net sales 23,943 29,134 -18%
Operating profit (non
1,683 3,162 -47%
IFRS)
Operating margin (non
7.0% 10.9%
IFRS), %
Location & Commerce
Net sales 1,091 869 26%
Operating profit (non
48 -173
IFRS)
Operating margin (non
4.4% -19.9%
IFRS), %
Nokia Siemens Networks
Net sales 14,041 12,661 11%
Operating profit (non
225 95 137%
IFRS)
Operating margin (non
1.6% 0.8%
IFRS), %

29. SHARE PRICE PERFORMANCE PREVIOUS
THREE YEARS
Share price performance previous
3 years