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Nate Huff / David Downing - SoMeT
- 1. Social Networking or… Social Notworking
- 12. Social Media as Brand
- 16. Social Media as Brand
- 31. Social Media as PR
- 34. Taking the media driver’s seat with social media
- 36. Social Media as PR
- 43. Social Media as Multi-Destination Co-operative
Hinweis der Redaktion
- David intro: Happy to be here, interesting mix of vendor and client
- David: Thought I coined the term, but Nate had to point out I didn’t…
- David
- Nate: DMAI story I’m scared of you people. Christ, we’re using powerpoint. David: full disclosure interlude
- Nate: what you’ll come away with
- Nate: We’re going to look at how social transcends (or at the very least, extends) traditional DMO roles and strategies
- Nate: So let’s start with what we already know. Daniel Tosh reference
- Nate: Brand following is interesting. Twitter shows more actionable intent. Follow/unfollow
- Nate: Recap of obvious
- Nate: Recap of obvious
- You can even go further. Reference Karin.
- Nate: So let’s kick off this first “tradition made new” concept – social media as brand.
- David: explain unmarketing guy
- David: System comment
- David: Brand is more than…
- David: It’s a system (Nate shakes his head) Okay, I admit it I really like logos…
- David: Also known as “Sunshine City,” St Petersburg holds a Guinness World Record for logging the most consecutive days of sunshine---a stretch that started in late 1967 and lasted 768 days.
- David: Brand in action (and powerpoint in action)
- David: Here’ s the real thing
- David: So let’s talk about what that means when we integrate social media Voice includes content choices
- Rain reference – get Josh’s tweet Make open records law joke
- David: New York example
- Nate: VISIT FLORIDA example
- David: We believe image selection is huge…
- David: Image selection continued.
- David: We believe image selection is huge…
- David: Poorly buffered video.
- David: Meaningless interaction creates empty engagement and insults the consumer. Not sure which is worse – reminding people to set their clocks back or liking the reminder.
- David: Offers opportunity to d more
- Nate: So how do you measure it. Standard ways, of course.
- Nate: So next thing we are going to cover is concept of social media as PR
- Nate: This is really the new version of PR. Not Pushing rhetoric, promotional regurgitation
- David: criticism of social in PR department. See 2 new roles.
- David: For the hell of it…
- David: Paper picks it up
- David: We launched augmented reality, knew influencers wouldn’t just find it. Social media found inc.com
- David: 300K followers, 207 tweets of the piece, more than a million total
- David: Public Relationship. Twitter is not creating long-lasting longing, it’s temporal
- David: Sticks of fire reference
- David: Sticks of fire reference
- David: When you embrace this concept, they know…
- Nate: Measurements – stakeholders. Measurements for relationships.
- Nate: Last section
- Nate: When you can’t co-op, co-opt…
- Nate: Hallmarks
- Nate: Intent
- Nate: Generated about 5,000 likes for partners, 200K for VF
- Nate: Oregon Adventurecation
- Nate: Consistent, content driven
- Nate: Results, regional growth
- Nate: Drove all the way to bookable product Multi-level co-op opportunities Engagement training for DMOs
- David: So your “parent” destination is not Oregon and Visit Florida and they aren’t offering you anything? Well, they still are offering you their audience
- David: And then there’s always good old fashioned kumbaya co-op. #1 referral.
- Nate: Wrapping up.
- David intro: Happy to be here, interesting mix of vendor and client