The power of content curation for inbound marketing

•Als PPTX, PDF herunterladen•

49 gefällt mir•41,500 views

Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content: - how content curation helps inbound marketers - own vs 3rd-party content: which is good for what? - ROI of content curation vs cotent creation: data from quantified studies. - Case studies: SMBs, Non-Profit and Enterprise.

Marketing

@marcfuseki
Outbound vs. Inbound
Interruption Invitation

@marcfuseki
Outbound vs. Inbound
Shout Converse

Outbound vs. Inbound
Propaganda Value
@marcfuseki
http://www.nytimes.com/2014/10/25/science/alan-eustace-jumps-from-stratosphere-
breaking-felix-baumgartners-world-record.html

@marcfuseki
Outbound vs. Inbound
Paid Earned

@marcfuseki
Outbound vs. Inbound
Ads
n/a
SEM
SMM
Buy lists
Cold calls
n/a
Posts
SEO
CM
Opt-in
Nurture

@marcfuseki
Content vs. Inbound
Content
Social Media conversation
Blog posts & comments
White Papers
Webinars
Ebooks
…

Inbound Content
@marcfuseki
Social Media conversation
Blog posts & comments
White Papers
Webinars
Ebooks
Marketing Automation, …
Analytics, Landing Pages
Technical SEO, etc
Off-line events
Content vs. Inbound

“Content is Inbound lifeblood ” - Joe Chernov, VP Content, Hubspot
“You wouldn’t be able to execute an Inbound marketing program without
content marketing” - Mike Lieberman, CIS, Square2Marketing
“Inbound marketing is based on earning attention. Content marketing is
about producing content to earn customers” - Rand Fishkin, Wizard of Moz
Content marketing
Inbound marketing
@marcfuseki
Content vs. Inbound

… but a complex and expensive king
Multimedia Community Useful Frequent
@marcfuseki

Content is King & Curation is ROI
@marcfuseki

@marcfuseki
What is Content Curation?
Find, enrich and share existing content.

@marcfuseki
What is Content Curation?
Find, enrich and share existing content.
aka:
Repurpose existing content within your editorial line

@marcfuseki
The Curation Force
 Knowledge acquisition
 Richer, more credible
line
 Brute force: ROI
“Size matter not!”

Scoop.it and Content Curation
@marcfuseki
3000+
Businesses
1,500,000
Curators
130,000,000
Cumulated Uniques

Curation vs. Creation: Credibility
@marcfuseki
Curation/Creation: x6
Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/

Curation vs. Creation: Credibility
@marcfuseki
Curation/Creation: x7
Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/

Performance of Curation / Creation for 1 dollar spent
@marcfuseki
Curation vs. Creation: ROI
Content Volume +450%
Traffic +120%
Engagement +90%
Thought Leadership +80%
Leads +50%
Soucre: http://business.scoop.it/content-curation-roi/

Inbound Marketing with Curation: SMB Example
@marcfuseki

Inbound Marketing with Curation: Non-Profit Example
@marcfuseki

Inbound Marketing with Curation: Enterprise Example
@marcfuseki

Inbound Marketing with Curation: Example
@marcfuseki

Content Curation Delivers Traffic
@marcfuseki

Content Curation Delivers Leads
@marcfuseki

Inbound Marketing & Content Curation
@marcfuseki
Conclusion
Inbound rocks
Content reigns
Curation delivers

Discover Curate Publish
@marcfuseki
Give it a try
Get started
Or get in touch:
@scoopit
business@scoop.it

Weitere ähnliche Inhalte

Was ist angesagt?

How to Grow Your Twitter Following (and Become the Badass of Your Industry)

Rebekah Radice

Bootstrapper's Guide to Guest Blogging

David Smooke

Inbound Marketing: Your Competitive Advantage

HubSpot

As the practice of content marketing evolves, it’s not only the term itself that is difficult to define, but even more so the role for social media and public relations professionals. Maccabee Vice President and Social Media Director Christina Milanowski explains the state of content marketing with tips and tricks for creating quality content and how to start a best-in-class content marketing program at your B2B or B2C organization. To learn more about content marketing, visit MaccaPR.com.

Content Marketing 101: The Basics of Content Marketing | #SMRockstarEvent

Maccabee Public Relations

Top Business Blogging Trends: 2015 Research

Barry Feldman

Whether it's Facebook updates, tweets, blog posts, research reports, newsletters, video, white papers or more, we all produce content these days. How do you reach your audiences on each platform without completely exhausting yourself? We show you ways to recraft your existing content to attract an audience on SlideShare. Read the SlideShare blog post: http://wp.me/p24NNG-2fO Presentation designed by Empowered Presentations: http://empoweredpresentations.com/

6 Tips for Repurposing Content on SlideShare

SlideShare

Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.

Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps

Jay Baer

The Basic Principles of Content Marketing and SEO to Generate More Inbound Leads

Ryan Hanley

The Scrappy Guide to Marketing

Kieran Flanagan

Why Content Marketing Fails - Rand Fishkin

Marketo

These are the slides of my talk at the Startup Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching the problem you plan to solve to building the initial community around your product and evangelizing your market, content is involved all the way. So how can startups and small product teams be efficient and impactful with their content strategy?

Reach escape velocity through lean content marketing

Guillaume Decugis

Is Content Marketing Sustainable?

Mark Schaefer

Content curation: your next Social Media Marketing idea

Guillaume Decugis

Organisation: The Key To Content Marketing Success

Koozai

#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...

Jon Wuebben

Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer

HubSpot

Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...

HubSpot

For those who aren’t aware, LinkedIn isn’t just a glorified version of Facebook for professionals; did you know that LinkedIn can help promote your brand and business? Unlike Facebook, Pinterest, or other more social-oriented sites, LinkedIn is for the professionals of the world. It is a place used for networking, job hunting, information sharing and also as a place to promote your brand and business.

Did You Know That LinkedIn Can Help Promote Your Brand

Abhishek Shah

10+ Social Media Tips - Social Media Starts with a Content Strategy

Joe Pulizzi

Linked in pulse ppt

Peter Larmey

Was ist angesagt? (20)

How to Grow Your Twitter Following (and Become the Badass of Your Industry)

Bootstrapper's Guide to Guest Blogging

Inbound Marketing: Your Competitive Advantage

Content Marketing 101: The Basics of Content Marketing | #SMRockstarEvent

Top Business Blogging Trends: 2015 Research

6 Tips for Repurposing Content on SlideShare

Create a Content Marketing Strategy Your Customers will LOVE, in 7 Steps

The Basic Principles of Content Marketing and SEO to Generate More Inbound Leads

The Scrappy Guide to Marketing

Why Content Marketing Fails - Rand Fishkin

Reach escape velocity through lean content marketing

Is Content Marketing Sustainable?

Content curation: your next Social Media Marketing idea

Organisation: The Key To Content Marketing Success

#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...

Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer

Content is Key: Get Found and Generate Leads at Lower Cost - Online Marketing...

Did You Know That LinkedIn Can Help Promote Your Brand

10+ Social Media Tips - Social Media Starts with a Content Strategy

Linked in pulse ppt

Andere mochten auch

90% of the world’s data has been generated in the past 2 years; and while content marketing is approaching mass adoption, getting a message in front of the right people at the right time is as formidable as it is essential. To rise above the noise, convey a message and mobilize buyers, content marketers are turning to influencers. Content Marketing and Influencer Strategy must work together for either to be successful. Here are a few ways influencers can help you augment your content marketing efforts to generate results.

Augment Content Marketing with Influencer Strategy

Traackr

Social Media Engagement is Not a Strategy

Mark Schaefer

2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America

MarketingProfs

70% of marketers don't have clarity on the efficiency of their content strategy. Why? Because content marketing requires the perfect execution of many time-consuming tasks that also require creativity, process management and many other skills. To overcome these hurdles, Guillaume Decugis, our co-founder & CEO, shared with the TechSoup community the methodology we derived from collecting data from more than 3,000+ marketers. These actionable best practices will help you to not just create more and better content but also get more from the content you create and measure results. These are the slides from his talk on August 24.

How to build and implement a lean content strategy

Scoop.it

The Remarkable SEO Power of Republishing

Rand Fishkin

Developing design thinking practice in complex organisations

Zaana Jaclyn

Traditional media vs_social_media

Mario Corallo

You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content. Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus. Join us!

Why lean is the future of content marketing

Scoop.it

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. These are the slides of the talk our Co-Founder & CEO, Guillaume Decugis, gave at the Social Media for Non-Profits conference on June 11, 2014 at the Microsoft campus in Mountain View.

Content is king: easy & simple ways to curate relevant content

Scoop.it

A Collection Of Community Management Advice

Marketwired

Shift Gear in Marketing - MRMLOGIQ 2012

MRMLOGIQ

15 thought leaders presenting at the Authority Rainmaker conference share integrated marketing advice on Design, Content, Traffic and Conversion. Authority Rainmaker conference is May 13-15 in Denver, CO featuring nationally known experts including Daniel Pink, Sally Hogshead, Chris Brogan and Henry Rollins. Marketing experts include Brian Clark, Ann Handley, Joe Pulizzi, Danny Sullivan, and many others. This eBook was produced for Copyblogger Media by TopRank Online Marketing.

Winning with Authority - 15 Experts on Integrated Online Marketing

TopRank Marketing Agency

There are a million and one tips and tricks for using PowerPoint effectively, but what REALLY matters most? This presentation takes the 4 most important changes you can make to your presentations and explains simply how to go about them. The focus is on use of images, making one point per slide, not using bullet points, and keeping things simple. Each of the rules is backed up by actual research, into multimedia learning principles, conducted at the University of California. There's also several useful sites linked to, including 5 fantastic image resources, and a great place to download fonts. See the associated blogpost for this slidedeck at http://www.ned-potter.com/blog/the-4-most-important-powerpoint-rules-for-successful-presentations. If you're interested in more presentation tips, have a look at the other presentations on this Slideshare account, or head over to www.ned-potter.com/blog, where I've also written extensively about Prezi.

The 4 Most Important PowerPoint RULES for Successful Presentations

Ned Potter

Rationalization of marketing processes and the implementation of specialized marketing technology can lead to huge gains. Unfortunately, the figures to support this statement are often too isolated or specific to a single case. They can seldom be applied to your situation, leaving you with poor evidence in front of the corporate judges when asking for your project approval. The aim of this publication is to give you concepts and tool to create the final argument to enter the board room, and secure the budget for your operational marketing improvement project and deliver significant and sustainable value to department, company and shareholders.

Operational Marketing Excellence - MRMLOGIQ 2011

MRMLOGIQ

Traditional Versus Online Marketing

MeasurementMarketing.io

The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.

Transform Your Marketing

HubSpot

Andere mochten auch (16)

Augment Content Marketing with Influencer Strategy

Social Media Engagement is Not a Strategy

2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America

How to build and implement a lean content strategy

The Remarkable SEO Power of Republishing

Developing design thinking practice in complex organisations

Traditional media vs_social_media

Why lean is the future of content marketing

Content is king: easy & simple ways to curate relevant content

A Collection Of Community Management Advice

Shift Gear in Marketing - MRMLOGIQ 2012

Winning with Authority - 15 Experts on Integrated Online Marketing

The 4 Most Important PowerPoint RULES for Successful Presentations

Operational Marketing Excellence - MRMLOGIQ 2011

Traditional Versus Online Marketing

Transform Your Marketing

Ähnlich wie The power of content curation for inbound marketing

Content Curation: Bringing Meaning to Chaos From Info360 2012

Simple Marketing Now LLC

Why Content? Buyers want to feel connected to a brand before and beyond purchase. SO, WHAT’S THE PROBLEM? According to AdAge, 75% of marketers said that content should frequently mention products and services, yet 60% of their audience turns down salesy content. BANNER BLINDNESS SOLVE MEDIA “ “You are more likely to complete Navy SEAL training than click on a banner ad.” By flooding the online world with promotion-heavy content, brands are contributing to content blindness. CONTENT BLINDNESS THE KEY POINTS OF A SALE TRUST AND RESPECT STAYING TOP- OF-MIND INTERNAL TIMING & RESOURCES How to Create Non- Promotional Content That Drives ROI CREATING CONTENT TO DRIVE A SALE DEMONSTRATE EXPERTISE AND LEADERSHIP CREATE CONSISTENT POSITIVE TOUCHPOINTS EDUCATE ON IMPORTANCE THE BIG PICTURE One of the most attractive things about content is its opportunity to drive qualified leads through a funnel. THE SEO VALUE OF CONTENT SEO = High Quality, Engaging Content A DOCUMENTED CONTENT STRATEGY Documented Strategy + Knowledge Bank = Foundation HARNESS YOUR COMPANY’S EXPERTISE USING A KNOWLEDGE BANK WHEN WRITING AN ARTICLE, ASK YOURSELF: Who (are you reaching)? Where (can you reach them)? What (do they care about)? Why (should they act on your message)? How (should they act after you reach them)? When (are you reaching them in the buying process)? TOOLS TO FIND CONTENT INSPIRATION Analyze trending content Quora Flipboard Pocket Twitter hashtags CREATE MINI CAMPAIGNS THE CONTENT FUNNEL A WELL-ROUNDED CONTENT TEAM CONTENT STRATEGIST SUBJECT MATTER EXPERTS CONSUMABLE EDITOR DISTRIBUTION SPECIALIST A QUOTE FROM OUR STATE OF CONTRIBUTED CONTENT REPORT Qualitative & Quantitative Metrics to Track Content ROI THE WHY Why do BOTH matter? WHAT MAKES UP GREAT CONTENT? Great Content = Marketing & Sales Enablement THE CONTENT FUNNEL New Clients THE QUANTITATIVE APPROACH: THE METRICS • Traffic • Unique visitors per month • Time on site • Subscribers • Social shares • Call-to-action clicks • Call-to-action click percentage • Conversion percentages • Number of leads • Number of marketing qualified leads • Sales numbers THE QUALITATIVE APPROACH • Influence • “Thought Leader” • Brand awareness • Credibility • Trust THE QUALITATIVE APPROACH Content is the fuel and foundation for business development: • During sales calls & email outreach • Online profile credibility • Social media • Newsletter • Blog • Speaking & awards applications • Lead capture • Marketing automation • HR • Current customer education + upsell + engagement MORAL OF THE STORY? 1. Always be testing. 2. Make data-driven decisions. THE TIME VALUE OF CONTENT: OUR NUMBERS QUANTITATIVE ROI 2sales generated as a direct result of content QUALITATIVE ROI • Invited to speak • Won awards • Featured by Inc. as a result of his content

The ROI of Non-Promotional Content and How to Track It

Kissmetrics on SlideShare

Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012. At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.

The Convergence of Search, Social and Content Marketing

BlueGlass Interactive, Inc.

Inbound Marketing - Get Found by More Customers (Glasgow)

HubSpot

The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation. So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business? Join our webinar with... Charlie Reverte, vice president of website products at AddThis Matt Kamp, director of strategic partnerships at Influence & Co. We'll discuss how to optimize your marketing efforts, both on- and off-site. - Reveal key elements that editors at top publications are looking for in guest-contributed content. - Offer advanced strategies for creating quality thought leadership content on niche publications that engages your audience and drives them to your website. - Discuss the lead generation funnel and how to create content for each stage. - Present exclusive tips and techniques to further engage qualified leads once they’re on your site. - Showcase how to use data through content customization to get leads to convert.

AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...

Influence and Co.

Inbound marketing university-intro-to-inbound-marketing

Wristmarketing

Digital & Content Marketing in 2015

Pieter S Verasdonck

Smart marketing webinar series intro to inbound

Louve Notes Media Group

Regional Development Australia Illawarra: The 'All About Facebook' Workshop_S...

Regional Development Australia (RDA) Illawarra

Inbound Marketing University: Intro to Inbound Marketing

Banyapon Poolsawas

Uberflip is the backbone of Blackbaud’s content amplification strategy and the online hub for all of its thought leadership content. The company also integrates social media feeds and its user conference content to add personality to the site. Blackbaud’s partnership with Uberflip has allowed it to optimize its monthly lead and demand generation activities. Check out this presentation to learn how easy integration with Marketo marketing automation enables Blackbaud to drive prospects from its email campaigns directly to its Hub and to track interactions once prospects are on the site.

How Blackbaud Boosted Lead Generation Through Their Content Experience (Siriu...

Uberflip

Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work? In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn: -How to make an awesome impression with awesome content -How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site -How to create an optimized conversion funnel to close those leads! For more information on WordStream, visit www.wordstream.com.

WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]

Internet Marketing Software - WordStream

Winning the Online Marketing Game Through Content Optimization 2013

MultiWave Media

DirectionGroup Inbound Marketing - EDGE event slides September 2014

DirectionGroup Limited

The biggest mistake we see every day with clients struggling with attracting attention to their content is the fact they focus too much on selling or pitching their company. Your content shouldn't be about you whether it's professional or personal - if you really want to engage your target audience, focus on these the 6 guiding principles for content in this deck. About HANALI HANALI is a sales enablement agency. We focus on helping companies grow their revenue. HANALI (www.hanali.co) is part of the Now Creative Group. This slide deck was created by Ali Hanif, CEO of HANALI and Roxanna Munoz, Designer at HANALI. If you have any questions, comments or feedback, please send us an email at Team@Hanali.co

CONTENT: It's Not About You

Ali Hanif

Introduction to Inbound Marketing

Romain Damery

It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.

Forget the Fairy Dust - How to Create Content That (Actually) Works

Joel Klettke

Sales and Marketing Executive's Workshop: Content Marketing for Sales

Jacquie Chakirelis

In this session Andy moves beyond the basics and amp up your results with advanced content marketing. This session covers search engine optimization for experienced bloggers, including the specific tactics for keyword research on-page SEO and email list growth. This session is the proverbial knowledge bomb of practical content marketing advice. Key Takeaways for Participants ** Finding Topics that will connect in search and social ** Advanced keyword research ** Competitive Analysis ** Blog optimization for both traffic and conversions ** Conversion optimization for email list growth

Advanced SEO and Analytics - Andy Crestodina Orbit Media

Digital Megaphone

Inbound Marketing 101

Bruce Jones

Ähnlich wie The power of content curation for inbound marketing (20)

Content Curation: Bringing Meaning to Chaos From Info360 2012

The ROI of Non-Promotional Content and How to Track It

The Convergence of Search, Social and Content Marketing

Inbound Marketing - Get Found by More Customers (Glasgow)

AddThis + Influence & Co. Webinar: Capturing Inbound Leads with Contributed C...

Inbound marketing university-intro-to-inbound-marketing

Digital & Content Marketing in 2015

Smart marketing webinar series intro to inbound

Regional Development Australia Illawarra: The 'All About Facebook' Workshop_S...

Inbound Marketing University: Intro to Inbound Marketing

How Blackbaud Boosted Lead Generation Through Their Content Experience (Siriu...

WordStream & Moz Present: How Content Marketing REALLY Works [Webinar]

Winning the Online Marketing Game Through Content Optimization 2013

DirectionGroup Inbound Marketing - EDGE event slides September 2014

CONTENT: It's Not About You

Introduction to Inbound Marketing

Forget the Fairy Dust - How to Create Content That (Actually) Works

Sales and Marketing Executive's Workshop: Content Marketing for Sales

Advanced SEO and Analytics - Andy Crestodina Orbit Media

Inbound Marketing 101

Mehr von Scoop.it

A step-by-step approach to content curation for market intelligence

Scoop.it

6 ways to skyrocket your content ROI with content marketing automation

Scoop.it

The key to ranking, traffic and leads

Scoop.it

Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience. Here is how to leverage content marketing, SEO and social media into your inbound marketing mix te become a more effective marketer.

How to boost inbound marketing success with content marketing, SEO and social...

Scoop.it

Scoopit's Content Marketing Grader for ROI

Scoop.it

1,000,000 people and businesses are now using Scoop.it!

Scoop.it

This is a talk that our Co-Founder & CEO Guillaume Decugis gave at LeWeb 2013 and at the Cristal Festival in December. While we've now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn't solve the question of how to engage an audience on a daily basis. To do so, brands have to become media. But how? Very few companies can successfully become integrated media companies like RedBull for instance. Interestingly the media model itself changed over the last few years as we've seen with the success of the Huffington Post, BuzzFeed and Upworthy which all have in common that they don't produce all the content they publish. Content curation is the common keyword to these post Web 2.0 new media rockstars. In his talk, Guillaume considers the alternative it creates for brands and highlights case studies of successful implementations that leverage content curation as a way for brands to become media.

The future of brands as media

Scoop.it

SMBs are open for business on LinkedIn. And they should as the business social network helps generate leads - a major reason for small and mid-size businesses to have a social media presence. So how come they're not actively updating their LinkedIn Company Pages? The above data is extracted from a comprehensive study based on surveys and behavioral data that we performed at Scoop.it with about 3,000 SMBs over several months.

LinkedIn Company Pages: Social Media's untapped opportunity for SMBs

Scoop.it

Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities? We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts. The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity. Here are details on why and how to help them fix that.

LinkedIn company pages: the untapped opportunity for SMBs

Scoop.it

There are a few distinct, precious moments of heightened sensory elation that we can achieve through unique actions; whether that be hitting the sweet spot on your driver from the tee box, tossing that crumpled up piece of paper that started out as a great idea and delivering it perfectly into the waste basket 10 feet away, or something as simple as arriving at the perfect adjective when telling a story to a friend. Achieving a greater sense of cognitive ability when interacting with either the external environment around you or the internal synapses of your own brain is an equally satisfying accomplishment that many believe would lead to immediate success. There is no special formula for arriving at a heightened rate of learning, enhanced memory, or sudden talent for verbiage; however there is a proven internal process that you can utilize in order to maximize your work output, in channeling your Circadian Rhythm. View original blogpost here: http://blog.scoop.it/2013/08/13/learning-to-learn-leveraging-your-circadian-rhythm/

Learning to Learn: Leveraging your Circadian Rhythm

Scoop.it

Solving Blogging for Startups

Scoop.it

These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013. In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation. While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.

Why content curation is a new form of communication

Scoop.it

This is a talk that our Co-Founder & CEO Guillaume Decugis gave at DataWeek on October 2nd, 2013 as we launched the v4 of Scoop.it. Semantic technology has been around for years and was supposed to save us from information overload. So far, it failed. The Semantic Web or Web 3.0 is still Tim Berners-Lee's dream, and good old Web 2.0 keeps drowning us in oceans of content. But while social media is certainly the cause of this deluge of information, it can also be the solution: first, as it provides us with a huge amount of data that we can use to qualify this information through big data technology; second, because it educated and created a need for millions to become human curators. By combining algorithms and humans, we reinvent media while bringing the meaning back to the Web.

Inventing the future of publishing through human curated big data

Scoop.it

Welcome to the new Scoop.it! We’ve long felt that robots and algorithms alone were not enough to make meaningful organization of the web possible. People and their unique ability to differentiate quality and semantic ties were needed, and that has been proven by you, our incredible community of curators. Since launch, you’ve attracted an audience of more than 80 million unique visitors through the thoughtful, people-powered curation of content. Discover what's in it for you in 13 slides and see how you can become even more visible through your curated content thanks to: - Our brand new reader-friendly design - Interest channels - Recommendations - Badges Enjoy!

The 5 Minute Guide to Shine on the Web with the new Scoop.it

Scoop.it

Survival of the Savviest: Content Curation & Professional Development

Scoop.it

Scoop.it Announces Board of Advisors Amidst Traffic Growth

Scoop.it

Scoop those slides!

Scoop.it

Scoop.it everywhere

Scoop.it

Mehr von Scoop.it (18)

A step-by-step approach to content curation for market intelligence

6 ways to skyrocket your content ROI with content marketing automation

The key to ranking, traffic and leads

How to boost inbound marketing success with content marketing, SEO and social...

Scoopit's Content Marketing Grader for ROI

1,000,000 people and businesses are now using Scoop.it!

The future of brands as media

LinkedIn Company Pages: Social Media's untapped opportunity for SMBs

LinkedIn company pages: the untapped opportunity for SMBs

Learning to Learn: Leveraging your Circadian Rhythm

Solving Blogging for Startups

Why content curation is a new form of communication

Inventing the future of publishing through human curated big data

The 5 Minute Guide to Shine on the Web with the new Scoop.it

Survival of the Savviest: Content Curation & Professional Development

Scoop.it Announces Board of Advisors Amidst Traffic Growth

Scoop those slides!

Scoop.it everywhere

Kürzlich hochgeladen

Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

ZACGaming

Elevating Your Digital Presence by Evitha.pdf

evithatojoparel

How consumers use technology and the impacts on their lives

Mathuraa

Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads

HannahBrady19

In the realm of archaeology and linguistics, few artifacts hold the mystique and historical significance of the Rosetta stone. This unassuming slab of black basalt, discovered in 1799 by French soldiers during Napoleon’s campaign in Egypt, has since become synonymous with deciphering ancient mysteries. The Rosetta Stone, named after the town near where it was found, stands as a remarkable testament to human ingenuity and the relentless pursuit of understanding.

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

elizabethella096

Email marketing is a low-cost and effective marketing strategy. It is an excellent way to generate leads, convert visitors to customers, and build engagement. However, you could miss many opportunities to turn profits without exploring the best email marketing practices. Whether you’re a beginner, intermediate, or expert email marketer, everyone wants the same – a high open and click-through rate. We want to see subscribers engaging with our email campaigns, open, and take action on the CTA. https://cybernaira.com/email-marketing-best-practices/

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

Shamsudeen Adeshokan

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

SP Search Term Data Optimization Template.pdf

PauleneNicoleLapira

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Martal Group

Tata Punch brochure with complete detail of all the variants

RiteshVishambhari

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

Resumé Karina Perez | Digital Strategist

Karina Perez

Aiizennxqc Digital Marketing | SEO & SMM

aiizennxqc

Affiliate Marketing is a dynamic and lucrative method of earning income online, where individuals or businesses promote products or services and receive a commission for each sale, lead, or action generated through their referral. At its core, affiliate marketing operates on the principle of revenue sharing, where merchants reward affiliates for driving traffic or sales to their business. Understanding the Basics Affiliate Marketing is rooted in the concept of performance-based marketing. Instead of paying for traditional advertising methods upfront, merchants pay affiliates only when a specific action is completed, such as a sale, lead, or click. This performance-based model aligns the interests of both parties, as affiliates are incentivized to generate results for the merchants they promote. How Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and socialHow Affiliate Marketing Works: The process of affiliate marketing typically involves three primary parties: the merchant, the affiliate, and the customer. The merchant, also known as the advertiser or retailer, is the entity that sells the product or service. The affiliate, often referred to as the publisher, promotes the merchant's products or services through various marketing channels. The customer, of course, is the individual who makes a purchase or takes the desired action. When a customer clicks on an affiliate link and completes the desired action, such as making a purchase, the affiliate earns a commission. This commission can vary depending on the merchant's affiliate program and the terms of the agreement between the merchant and the affiliate. The Role of Affiliates, Merchants, and Customers Affiliates play a crucial role in the success of affiliate marketing by leveraging their platforms, audience, and marketing skills to drive traffic and sales for merchants. Affiliates can range from individuals with personal blogs and social media accounts to large scale Marketing Institution

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Abdulsamad Lukman

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

meghakumariji156

2024 Social Trends Report V4 from Later.com

nmislamchannal

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

SALES-PITCH-an-introduction-to-sales.pptx

23397013

Best 5 Graphics Designing Course In Chandigarh

hamitthakurdma01

Kürzlich hochgeladen (20)

Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx

Elevating Your Digital Presence by Evitha.pdf

How consumers use technology and the impacts on their lives

Hannah Brady - Powering Up Your Brand with Content @ Force24 All leads

Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx

10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI

The+State+of+Careers+In+Retention+Marketing-2.pdf

SP Search Term Data Optimization Template.pdf

Martal Group - B2B Lead Gen Agency - Onboarding Overview

Tata Punch brochure with complete detail of all the variants

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Resumé Karina Perez | Digital Strategist

Aiizennxqc Digital Marketing | SEO & SMM

Mastering Affiliate Marketing: A Comprehensive Guide to Success

Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts

2024 Social Trends Report V4 from Later.com

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

SALES-PITCH-an-introduction-to-sales.pptx

Best 5 Graphics Designing Course In Chandigarh

The power of content curation for inbound marketing

1. @marcfuseki Image: http://www.zerochan.net/281754 Inbound Marketing: The power of Content Curation

2. “Outbound marketing is inherently obfuscated, duplicitous and full of shit ” Jeff Rosenblum @marcfuseki CEO, Questus Outbound vs. Inbound

3. @marcfuseki Outbound vs. Inbound Interruption Invitation

4. @marcfuseki Outbound vs. Inbound Shout Converse

5. Outbound vs. Inbound Propaganda Value @marcfuseki http://www.nytimes.com/2014/10/25/science/alan-eustace-jumps-from-stratosphere- breaking-felix-baumgartners-world-record.html

6. @marcfuseki Outbound vs. Inbound Paid Earned

7. @marcfuseki Outbound vs. Inbound Ads n/a SEM SMM Buy lists Cold calls n/a Posts SEO CM Opt-in Nurture

8. @marcfuseki Content vs. Inbound Content Social Media conversation Blog posts & comments White Papers Webinars Ebooks …

9. Inbound Content @marcfuseki Social Media conversation Blog posts & comments White Papers Webinars Ebooks Marketing Automation, … Analytics, Landing Pages Technical SEO, etc Off-line events Content vs. Inbound

10. “Content is Inbound lifeblood ” - Joe Chernov, VP Content, Hubspot “You wouldn’t be able to execute an Inbound marketing program without content marketing” - Mike Lieberman, CIS, Square2Marketing “Inbound marketing is based on earning attention. Content marketing is about producing content to earn customers” - Rand Fishkin, Wizard of Moz Content marketing Inbound marketing @marcfuseki Content vs. Inbound

11. @marcfuseki Content is King!...

12. … but a complex and expensive king Multimedia Community Useful Frequent @marcfuseki

13. @marcfuseki

14. Content is King & Curation is ROI @marcfuseki

15. @marcfuseki What is Content Curation? Find, enrich and share existing content.

16. @marcfuseki What is Content Curation? Find, enrich and share existing content. aka: Repurpose existing content within your editorial line

17. @marcfuseki The Curation Force  Knowledge acquisition  Richer, more credible line  Brute force: ROI “Size matter not!”

18. Scoop.it and Content Curation @marcfuseki 3000+ Businesses 1,500,000 Curators 130,000,000 Cumulated Uniques

19. Curation vs. Creation: Credibility @marcfuseki Curation/Creation: x6 Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/

20. Curation vs. Creation: Credibility @marcfuseki Curation/Creation: x7 Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/

21. Performance of Curation / Creation for 1 dollar spent @marcfuseki Curation vs. Creation: ROI Content Volume +450% Traffic +120% Engagement +90% Thought Leadership +80% Leads +50% Soucre: http://business.scoop.it/content-curation-roi/

22. Inbound Marketing with Curation: SMB Example @marcfuseki

23. Inbound Marketing with Curation: SMB Example @marcfuseki

24. Inbound Marketing with Curation: SMB Example @marcfuseki

25. Inbound Marketing with Curation: Non-Profit Example @marcfuseki

26. Inbound Marketing with Curation: Enterprise Example @marcfuseki

27. Inbound Marketing with Curation: Enterprise Example @marcfuseki

28. Inbound Marketing with Curation: Enterprise Example @marcfuseki

29. Inbound Marketing with Curation: Example @marcfuseki

30. Content Curation Delivers Traffic @marcfuseki

31. Content Curation Delivers Leads @marcfuseki

32. Inbound Marketing & Content Curation @marcfuseki Conclusion Inbound rocks Content reigns Curation delivers

33. Discover Curate Publish @marcfuseki Give it a try Get started Or get in touch: @scoopit business@scoop.it

The power of content curation for inbound marketing

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (16)

Ähnlich wie The power of content curation for inbound marketing

Ähnlich wie The power of content curation for inbound marketing (20)

Mehr von Scoop.it

Mehr von Scoop.it (18)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

The power of content curation for inbound marketing