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The power of content curation for inbound marketing

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Inbound marketing is definitely more efficient and appealing to the sophisticated modern customer than traditional interruptive outbound techniques. But for inbound marketing to work, you need to have its lifeblood: content. If ad dollars were driving demand of out reach campaigns, content is the fuel of outbound marketers. In short, content is king. And content is a complex and expensive king: how can you scale your content marketing so that you generate more leads? Learn how content curation is a great way to achieve ROI in inbound marketing strategies by enabling marketers to not only publish more content but to also publish better and more credible content:
- how content curation helps inbound marketers
- own vs 3rd-party content: which is good for what?
- ROI of content curation vs cotent creation: data from quantified studies.
- Case studies: SMBs, Non-Profit and Enterprise.

Veröffentlicht in: Marketing
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The power of content curation for inbound marketing

  1. 1. @marcfuseki Image: http://www.zerochan.net/281754 Inbound Marketing: The power of Content Curation
  2. 2. “Outbound marketing is inherently obfuscated, duplicitous and full of shit ” Jeff Rosenblum @marcfuseki CEO, Questus Outbound vs. Inbound
  3. 3. @marcfuseki Outbound vs. Inbound Interruption Invitation
  4. 4. @marcfuseki Outbound vs. Inbound Shout Converse
  5. 5. Outbound vs. Inbound Propaganda Value @marcfuseki http://www.nytimes.com/2014/10/25/science/alan-eustace-jumps-from-stratosphere- breaking-felix-baumgartners-world-record.html
  6. 6. @marcfuseki Outbound vs. Inbound Paid Earned
  7. 7. @marcfuseki Outbound vs. Inbound Ads n/a SEM SMM Buy lists Cold calls n/a Posts SEO CM Opt-in Nurture
  8. 8. @marcfuseki Content vs. Inbound Content Social Media conversation Blog posts & comments White Papers Webinars Ebooks …
  9. 9. Inbound Content @marcfuseki Social Media conversation Blog posts & comments White Papers Webinars Ebooks Marketing Automation, … Analytics, Landing Pages Technical SEO, etc Off-line events Content vs. Inbound
  10. 10. “Content is Inbound lifeblood ” - Joe Chernov, VP Content, Hubspot “You wouldn’t be able to execute an Inbound marketing program without content marketing” - Mike Lieberman, CIS, Square2Marketing “Inbound marketing is based on earning attention. Content marketing is about producing content to earn customers” - Rand Fishkin, Wizard of Moz Content marketing Inbound marketing @marcfuseki Content vs. Inbound
  11. 11. @marcfuseki Content is King!...
  12. 12. … but a complex and expensive king Multimedia Community Useful Frequent @marcfuseki
  13. 13. @marcfuseki
  14. 14. Content is King & Curation is ROI @marcfuseki
  15. 15. @marcfuseki What is Content Curation? Find, enrich and share existing content.
  16. 16. @marcfuseki What is Content Curation? Find, enrich and share existing content. aka: Repurpose existing content within your editorial line
  17. 17. @marcfuseki The Curation Force  Knowledge acquisition  Richer, more credible line  Brute force: ROI “Size matter not!”
  18. 18. Scoop.it and Content Curation @marcfuseki 3000+ Businesses 1,500,000 Curators 130,000,000 Cumulated Uniques
  19. 19. Curation vs. Creation: Credibility @marcfuseki Curation/Creation: x6 Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/
  20. 20. Curation vs. Creation: Credibility @marcfuseki Curation/Creation: x7 Soucre: http://customerthink.com/why-expert-content-should-be-part-of-your-content-marketing-mix/
  21. 21. Performance of Curation / Creation for 1 dollar spent @marcfuseki Curation vs. Creation: ROI Content Volume +450% Traffic +120% Engagement +90% Thought Leadership +80% Leads +50% Soucre: http://business.scoop.it/content-curation-roi/
  22. 22. Inbound Marketing with Curation: SMB Example @marcfuseki
  23. 23. Inbound Marketing with Curation: SMB Example @marcfuseki
  24. 24. Inbound Marketing with Curation: SMB Example @marcfuseki
  25. 25. Inbound Marketing with Curation: Non-Profit Example @marcfuseki
  26. 26. Inbound Marketing with Curation: Enterprise Example @marcfuseki
  27. 27. Inbound Marketing with Curation: Enterprise Example @marcfuseki
  28. 28. Inbound Marketing with Curation: Enterprise Example @marcfuseki
  29. 29. Inbound Marketing with Curation: Example @marcfuseki
  30. 30. Content Curation Delivers Traffic @marcfuseki
  31. 31. Content Curation Delivers Leads @marcfuseki
  32. 32. Inbound Marketing & Content Curation @marcfuseki Conclusion Inbound rocks Content reigns Curation delivers
  33. 33. Discover Curate Publish @marcfuseki Give it a try Get started Or get in touch: @scoopit business@scoop.it

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