Vortrag im Rahmen der Personal Süd

1. Gamification im Personalwesen
Philipp Herzig, SAP Lead Enterprise Gamification
Thomas Jenewein, SAP Education Business Development

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Level der Präsentation
Intro
Gamification im Personalwesen
Beispiele der SAP
Umsetzung

3. 3
Level 1: Intro

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SAP Education im Überblick
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Services &
Inhalte
• Standardschulungen in SAP Schulungszentren
• Anwenderschulungen gefördert, per E-Learning oder maßgeschneidert
• Kundenindividuelle Schulungen: kundenspezifisch beim Kunden oder in
Schulungszentren
• Zertifizierungen (Berater, Anwender)
• Education Consulting kundenindividueller Trainingsplan, Coaching & Materialerstellung
• SAP Learning Hub über 5000 E-Learning & Handbücher, social Learning &
Schulungssysteme im Abo
Software
• SAP Workforce Performance Builder Erstellen und Verteilen von Benutzer
Doku, kontextsensitive Hilfe, Testskripts, E-Learning,
• SAP User Experience Management by KNOA Messung der Benutzung um
Support & Lernprozesse zu verbessern
• SAP Assessment Manager Suite für Assessment & Zertifizierung
• SuccessFactors Learning & SAP Learning Solution Lernplattform, zur
Planung und Steuerung aller Lernprozesse (Cloud & on Premise)

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Wie engagiert ist dieser Mitarbeiter?

9. 9
Gamification = Nutzung von Spiel Elementen in
Spielfremdem Kontext (Wikipedia)
Mehr Spass

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Ziele von Gamification
Engagieren
Messen Unterhalten
Lernen

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Average age of gamers in years? 37
25
42
3:1
97
% of gamers older than 50?
Social vs competitive games?
% of frequent female gamers?
% of youth playing computer games?

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Spielemechanismen

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Normale Reaktionen auf Gamification
„Unseriös“
„Zeitverschwendung“
„Ausbeutung“

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…. Aber wir nutzen es schon unbewusst
LinkedIn
Fitbit

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Level 2:
Gamification im HR

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Wo kann Gamification Ansetzen?
Recruiting
Lernen & Weiterbildung
Mitarbeiter Engagment
Compensation
Gesundheitsmanagement
Performance Management

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Level 3: Beispiele

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Recruiting
Americas Army :
• Online-Computerspiel Taktik-/Ego-
Shooter
• Entwickelt durch United States Army
• Kostenlos
• erfolgreichste Spieler werden kontaktiert
• Über 32 Mio$ Kosten

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Recruiting
My Mariott Hotel – managen einer Hotelküche
Benefits:
• Innovativere Arbeitgebermarke
• Einblicke in die tägliche Arbeit
• Mehr Spass im Recruiting
• Bessere “Selbstselektion”

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Recruiting
RWE-Karrierewebsite
´Bewerberakademie´ bietet Tests
im Edutainment Format

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Gesundheitsmanagement
SAP-Mitarbeiter können Fitnesstracker
zum Vorzugspreis bestellen
Teil des Programms: „Take Charge of
Your Health and Well-Being”

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Compensation & Rewards: Verteilen von Kudos/ Badges
oder Expertise an Kollegen in SAP Jam

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Förderung von Mitarbeiter Engagement & Onboarding im
Vertrieb (SAP Quest App, SAP Quiz)
• Annahme & Engagement von Tools fördern
• Mehr Interaktion & Mehr Spass
• Punkte, Missions, Badges
• Einlösen & Spenden der Punkte
• Ansatz ähnliche
wie Quizduell
• Onboarding
• Events

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SAP interne Spiele
Lernen & Wissenstransfer
Edugames – z.B. zum Thema Nachhaltigkeit
Komplexe Simulation: SAP ERP Simulation Game (openSAP MOOC für Moderatoren)

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Gamification im SAP Learning Hub
Ziele: Lerner belohen
• Für Wertbeiträge in der Community
• Ziel-Erreichung
• Out of Scope: Gamification im Lerninhalt
Vorteile:
• Engagement & Motivation erhöhen
• Bessere Kundenbindung
Detaillierter Blog zum Konzept der Lernräume

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Beispielhafter Gamification Prozess im SAP Learning Hub
• Missions
• Level & points
• Auswahl einer Mission
• User performs neccesary
tasks e.g. watches
onboarding video
•  rewarded with points &
badge

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Profil Update
• Status Updated
• Detailed updates

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Ergebnisse der SAP Learning Hub Missions
HANA Quiz Challenge
3200 akzeptiert, 700
bestanden
6900 akzeptiert,
89.000 Ansichten
Mehr als 2000 Buchungen
der Discovery Edition
Ca. 100 Blogbeiträge
Bekanntheit &
Engagement
gesteigert!
+ Verdopplung der Abonnenten der Community;
ca. 800 Kommentare

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Motivation for gamified online training

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G-Learning für Mobility Entwickler
SAP Development University
The course interface consists basically of two parts which together create a unique
learning experience:
The Live Dashboard:The Content Map (index):

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G-Learning für Mobility Entwickler
SAP Development University
(SAP Development University)

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SAP TwoGo
TwoGo by SAP
Link: www.twogo.com

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Level 4: Umsetzung
von Gamification

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SAP Gamification Service
Introduction
Gamification of enterprise applications intrinsically motivates people being active
users and contributors. The Gamification Service (GS) allows to easily introduce
gamification mechanics into applications meeting enterprise requirements.
Gamification
Requirements
= Idea
Gamification
Design
= Concept
Implementation
using SAP GS
= Technology

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SAP Gamification Service
Überblick
My Application
Business Logic
Consumption
(Mobile / SAP UI5)
User
SAP Gamification Platform
API
Game
Event
Widgets
Achievements Analytics
Rules of Game
Player Mgmnt
Rule Optimizer
SSO
SDK
Key Product Features
• Easy integration of Game events with
Web API.
• Implement arbitrarily complex game
mechanics with web-based
Gamification Workbench.
• Engage users with real-time feedback
on achievements.
• Simple to use SAP UI5 widgets for
integration in Fiori and other
applications.
• Gamification analytics for continuously
improving the engagement during run-
time.

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SAP Gamification Service
Vorteile
Low-cost
Cloud-based
Operations
Pre-defined
content + SDKs
for rapid integration
Arbitrary complex
game mechanics
with instant feedback

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SAP Gamification Service
Online Development and Administration Environment

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Weitere Infos
Herger, Mario: Gamification in HR
• Amazon: http://www.amazon.de/dp/1500567140
• PDF: https://gum.co/V01Gamification
Gamification im Personalwesen – Webinar Aufnahmen, Zusammenfassung + weitere
Informationen, Blogs, Folien etc.
Try out SAP Gamification Service on SAP HANA Cloud Platform (Beschreibung des
kostenlosen Beta Trials)
Detaillierter Blog zum Konzept der Lernräume im SAP Learning Hub

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Game On – Have Fun!
Thomas Jenewein, SAP SE
SAP Education
thomas.jenewein@sap.com
http://twitter.com/saplearn
https://www.xing.com/net/sapeducation
https://www.xing.com/net/pe20
Dr.-Ing. Philipp Herzig
Lead Enterprise Gamification
philipp.herzig@sap.com
Mobile: +49 170 5697927
Join me online: Twitter, LinkedIn, Xing

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