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Gamification im Personalwesen
Philipp Herzig, SAP Lead Enterprise Gamification
Thomas Jenewein, SAP Education Business Dev...
© 2015 SAP AG. All rights reserved. 2Public
Level der Präsentation
Intro
Gamification im Personalwesen
Beispiele der SAP
U...
3
Level 1: Intro
© 2015 SAP AG. All rights reserved. 4Public
SAP Education im Überblick
© 2015 SAP SE or an SAP affiliate company. All righ...
© 2015 SAP AG. All rights reserved. 5Public
© 2015 SAP AG. All rights reserved. 6Public
© 2015 SAP AG. All rights reserved. 7Public
© 2015 SAP AG. All rights reserved. 8Public
Wie engagiert ist dieser Mitarbeiter?
9
Gamification = Nutzung von Spiel Elementen in
Spielfremdem Kontext (Wikipedia)
Mehr Spass
© 2015 SAP AG. All rights reserved. 10Public
Ziele von Gamification
Engagieren
Messen Unterhalten
Lernen
© 2015 SAP AG. All rights reserved. 11Public
Average age of gamers in years? 37
25
42
3:1
97
% of gamers older than 50?
So...
© 2015 SAP AG. All rights reserved. 12Public
Spielemechanismen
© 2015 SAP AG. All rights reserved. 13Public
Normale Reaktionen auf Gamification
„Unseriös“
„Zeitverschwendung“
„Ausbeutun...
© 2015 SAP AG. All rights reserved. 14Public
…. Aber wir nutzen es schon unbewusst
LinkedIn
Fitbit
15
Level 2:
Gamification im HR
© 2015 SAP AG. All rights reserved. 16Public
Wo kann Gamification Ansetzen?
Recruiting
Lernen & Weiterbildung
Mitarbeiter ...
17
Level 3: Beispiele
© 2015 SAP AG. All rights reserved. 18Public
Recruiting
Americas Army :
• Online-Computerspiel Taktik-/Ego-
Shooter
• Entw...
© 2015 SAP AG. All rights reserved. 19Public
Recruiting
My Mariott Hotel – managen einer Hotelküche
Benefits:
• Innovative...
© 2015 SAP AG. All rights reserved. 20Public
Recruiting
RWE-Karrierewebsite
´Bewerberakademie´ bietet Tests
im Edutainment...
© 2015 SAP AG. All rights reserved. 22Public
Gesundheitsmanagement
SAP-Mitarbeiter können Fitnesstracker
zum Vorzugspreis ...
© 2015 SAP AG. All rights reserved. 23Public
Compensation & Rewards: Verteilen von Kudos/ Badges
oder Expertise an Kollege...
© 2015 SAP AG. All rights reserved. 24Public
Förderung von Mitarbeiter Engagement & Onboarding im
Vertrieb (SAP Quest App,...
© 2015 SAP AG. All rights reserved. 25Public
SAP interne Spiele
Lernen & Wissenstransfer
Edugames – z.B. zum Thema Nachhal...
© 2015 SAP AG. All rights reserved. 26Public
Gamification im SAP Learning Hub
Ziele: Lerner belohen
• Für Wertbeiträge in ...
© 2015 SAP AG. All rights reserved. 27Public
Beispielhafter Gamification Prozess im SAP Learning Hub
• Missions
• Level & ...
© 2015 SAP AG. All rights reserved. 28Public
Profil Update
• Status Updated
• Detailed updates
© 2015 SAP AG. All rights reserved. 29Public
Ergebnisse der SAP Learning Hub Missions
HANA Quiz Challenge
3200 akzeptiert,...
© 2015 SAP AG. All rights reserved. 30Public
Motivation for gamified online training
© 2015 SAP AG. All rights reserved. 31Public
G-Learning für Mobility Entwickler
SAP Development University
The course inte...
© 2015 SAP AG. All rights reserved. 32Public
G-Learning für Mobility Entwickler
SAP Development University
(SAP Developmen...
© 2015 SAP AG. All rights reserved. 33Public
SAP TwoGo
TwoGo by SAP
Link: www.twogo.com
34
Level 4: Umsetzung
von Gamification
© 2015 SAP AG. All rights reserved. 35Public
SAP Gamification Service
Introduction
Gamification of enterprise applications...
© 2015 SAP AG. All rights reserved. 36Public
SAP Gamification Service
Überblick
My Application
Business Logic
Consumption
...
© 2015 SAP AG. All rights reserved. 37Public
SAP Gamification Service
Vorteile
Low-cost
Cloud-based
Operations
Pre-defined...
© 2015 SAP AG. All rights reserved. 38Public
SAP Gamification Service
Online Development and Administration Environment
© 2015 SAP AG. All rights reserved. 39Public
Weitere Infos
Herger, Mario: Gamification in HR
• Amazon: http://www.amazon.d...
© 2015 SAP AG. All rights reserved. 40Public
Game On – Have Fun!
Thomas Jenewein, SAP SE
SAP Education
thomas.jenewein@sap...
© 2015 SAP AG. All rights reserved. 41Public
© 2015 SAP SE or an SAP affiliate company. All rights
reserved.
No part of th...
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Gamification im Personalwesen - Erfahrungsbericht von SAP

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Gamification im Personalwesen - Erfahrungsbericht von SAP

  1. 1. Gamification im Personalwesen Philipp Herzig, SAP Lead Enterprise Gamification Thomas Jenewein, SAP Education Business Development
  2. 2. © 2015 SAP AG. All rights reserved. 2Public Level der Präsentation Intro Gamification im Personalwesen Beispiele der SAP Umsetzung
  3. 3. 3 Level 1: Intro
  4. 4. © 2015 SAP AG. All rights reserved. 4Public SAP Education im Überblick © 2015 SAP SE or an SAP affiliate company. All rights reserved. 4 Services & Inhalte • Standardschulungen in SAP Schulungszentren • Anwenderschulungen gefördert, per E-Learning oder maßgeschneidert • Kundenindividuelle Schulungen: kundenspezifisch beim Kunden oder in Schulungszentren • Zertifizierungen (Berater, Anwender) • Education Consulting kundenindividueller Trainingsplan, Coaching & Materialerstellung • SAP Learning Hub über 5000 E-Learning & Handbücher, social Learning & Schulungssysteme im Abo Software • SAP Workforce Performance Builder Erstellen und Verteilen von Benutzer Doku, kontextsensitive Hilfe, Testskripts, E-Learning, • SAP User Experience Management by KNOA Messung der Benutzung um Support & Lernprozesse zu verbessern • SAP Assessment Manager Suite für Assessment & Zertifizierung • SuccessFactors Learning & SAP Learning Solution Lernplattform, zur Planung und Steuerung aller Lernprozesse (Cloud & on Premise)
  5. 5. © 2015 SAP AG. All rights reserved. 5Public
  6. 6. © 2015 SAP AG. All rights reserved. 6Public
  7. 7. © 2015 SAP AG. All rights reserved. 7Public
  8. 8. © 2015 SAP AG. All rights reserved. 8Public Wie engagiert ist dieser Mitarbeiter?
  9. 9. 9 Gamification = Nutzung von Spiel Elementen in Spielfremdem Kontext (Wikipedia) Mehr Spass
  10. 10. © 2015 SAP AG. All rights reserved. 10Public Ziele von Gamification Engagieren Messen Unterhalten Lernen
  11. 11. © 2015 SAP AG. All rights reserved. 11Public Average age of gamers in years? 37 25 42 3:1 97 % of gamers older than 50? Social vs competitive games? % of frequent female gamers? % of youth playing computer games?
  12. 12. © 2015 SAP AG. All rights reserved. 12Public Spielemechanismen
  13. 13. © 2015 SAP AG. All rights reserved. 13Public Normale Reaktionen auf Gamification „Unseriös“ „Zeitverschwendung“ „Ausbeutung“
  14. 14. © 2015 SAP AG. All rights reserved. 14Public …. Aber wir nutzen es schon unbewusst LinkedIn Fitbit
  15. 15. 15 Level 2: Gamification im HR
  16. 16. © 2015 SAP AG. All rights reserved. 16Public Wo kann Gamification Ansetzen? Recruiting Lernen & Weiterbildung Mitarbeiter Engagment Compensation Gesundheitsmanagement Performance Management
  17. 17. 17 Level 3: Beispiele
  18. 18. © 2015 SAP AG. All rights reserved. 18Public Recruiting Americas Army : • Online-Computerspiel Taktik-/Ego- Shooter • Entwickelt durch United States Army • Kostenlos • erfolgreichste Spieler werden kontaktiert • Über 32 Mio$ Kosten
  19. 19. © 2015 SAP AG. All rights reserved. 19Public Recruiting My Mariott Hotel – managen einer Hotelküche Benefits: • Innovativere Arbeitgebermarke • Einblicke in die tägliche Arbeit • Mehr Spass im Recruiting • Bessere “Selbstselektion”
  20. 20. © 2015 SAP AG. All rights reserved. 20Public Recruiting RWE-Karrierewebsite ´Bewerberakademie´ bietet Tests im Edutainment Format
  21. 21. © 2015 SAP AG. All rights reserved. 22Public Gesundheitsmanagement SAP-Mitarbeiter können Fitnesstracker zum Vorzugspreis bestellen Teil des Programms: „Take Charge of Your Health and Well-Being”
  22. 22. © 2015 SAP AG. All rights reserved. 23Public Compensation & Rewards: Verteilen von Kudos/ Badges oder Expertise an Kollegen in SAP Jam
  23. 23. © 2015 SAP AG. All rights reserved. 24Public Förderung von Mitarbeiter Engagement & Onboarding im Vertrieb (SAP Quest App, SAP Quiz) • Annahme & Engagement von Tools fördern • Mehr Interaktion & Mehr Spass • Punkte, Missions, Badges • Einlösen & Spenden der Punkte • Ansatz ähnliche wie Quizduell • Onboarding • Events
  24. 24. © 2015 SAP AG. All rights reserved. 25Public SAP interne Spiele Lernen & Wissenstransfer Edugames – z.B. zum Thema Nachhaltigkeit Komplexe Simulation: SAP ERP Simulation Game (openSAP MOOC für Moderatoren)
  25. 25. © 2015 SAP AG. All rights reserved. 26Public Gamification im SAP Learning Hub Ziele: Lerner belohen • Für Wertbeiträge in der Community • Ziel-Erreichung • Out of Scope: Gamification im Lerninhalt Vorteile: • Engagement & Motivation erhöhen • Bessere Kundenbindung Detaillierter Blog zum Konzept der Lernräume
  26. 26. © 2015 SAP AG. All rights reserved. 27Public Beispielhafter Gamification Prozess im SAP Learning Hub • Missions • Level & points • Auswahl einer Mission • User performs neccesary tasks e.g. watches onboarding video •  rewarded with points & badge
  27. 27. © 2015 SAP AG. All rights reserved. 28Public Profil Update • Status Updated • Detailed updates
  28. 28. © 2015 SAP AG. All rights reserved. 29Public Ergebnisse der SAP Learning Hub Missions HANA Quiz Challenge 3200 akzeptiert, 700 bestanden 6900 akzeptiert, 89.000 Ansichten Mehr als 2000 Buchungen der Discovery Edition Ca. 100 Blogbeiträge Bekanntheit & Engagement gesteigert! + Verdopplung der Abonnenten der Community; ca. 800 Kommentare
  29. 29. © 2015 SAP AG. All rights reserved. 30Public Motivation for gamified online training
  30. 30. © 2015 SAP AG. All rights reserved. 31Public G-Learning für Mobility Entwickler SAP Development University The course interface consists basically of two parts which together create a unique learning experience: The Live Dashboard:The Content Map (index):
  31. 31. © 2015 SAP AG. All rights reserved. 32Public G-Learning für Mobility Entwickler SAP Development University (SAP Development University)
  32. 32. © 2015 SAP AG. All rights reserved. 33Public SAP TwoGo TwoGo by SAP Link: www.twogo.com
  33. 33. 34 Level 4: Umsetzung von Gamification
  34. 34. © 2015 SAP AG. All rights reserved. 35Public SAP Gamification Service Introduction Gamification of enterprise applications intrinsically motivates people being active users and contributors. The Gamification Service (GS) allows to easily introduce gamification mechanics into applications meeting enterprise requirements. Gamification Requirements = Idea Gamification Design = Concept Implementation using SAP GS = Technology
  35. 35. © 2015 SAP AG. All rights reserved. 36Public SAP Gamification Service Überblick My Application Business Logic Consumption (Mobile / SAP UI5) User SAP Gamification Platform API Game Event Widgets Achievements Analytics Rules of Game Player Mgmnt Rule Optimizer SSO SDK Key Product Features • Easy integration of Game events with Web API. • Implement arbitrarily complex game mechanics with web-based Gamification Workbench. • Engage users with real-time feedback on achievements. • Simple to use SAP UI5 widgets for integration in Fiori and other applications. • Gamification analytics for continuously improving the engagement during run- time.
  36. 36. © 2015 SAP AG. All rights reserved. 37Public SAP Gamification Service Vorteile Low-cost Cloud-based Operations Pre-defined content + SDKs for rapid integration Arbitrary complex game mechanics with instant feedback
  37. 37. © 2015 SAP AG. All rights reserved. 38Public SAP Gamification Service Online Development and Administration Environment
  38. 38. © 2015 SAP AG. All rights reserved. 39Public Weitere Infos Herger, Mario: Gamification in HR • Amazon: http://www.amazon.de/dp/1500567140 • PDF: https://gum.co/V01Gamification Gamification im Personalwesen – Webinar Aufnahmen, Zusammenfassung + weitere Informationen, Blogs, Folien etc. Try out SAP Gamification Service on SAP HANA Cloud Platform (Beschreibung des kostenlosen Beta Trials) Detaillierter Blog zum Konzept der Lernräume im SAP Learning Hub
  39. 39. © 2015 SAP AG. All rights reserved. 40Public Game On – Have Fun! Thomas Jenewein, SAP SE SAP Education thomas.jenewein@sap.com http://twitter.com/saplearn https://www.xing.com/net/sapeducation https://www.xing.com/net/pe20 Dr.-Ing. Philipp Herzig Lead Enterprise Gamification philipp.herzig@sap.com Mobile: +49 170 5697927 Join me online: Twitter, LinkedIn, Xing
  40. 40. © 2015 SAP AG. All rights reserved. 41Public © 2015 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP AG. The information contained herein may be changed without prior notice. Some software products marketed by SAP AG and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP AG and its affiliated companies ("SAP Group") for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Please see http://www.sap.com/corporate-en/legal/copyright/index.epx#trademark for additional trademark information and notices.

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