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Presented by: Nichole Robinson, Beth
Petrunich, and Robin McLaren
(Meet the Generations, 2006)
Matures

•Born between 1909 & 1945

•“The Greatest Generation”
                Sources:
          (Meet the Generations, 2006)
•Loyal to employer and expect the same

•Job tenure is vital
25-54 Not in the Percentage
         55+ Not in Labor Force          of
Year    Want a Job
                        Labor Force
        Do Not Want a Job Not Want a Job
                       Do Population
                              Want a Job
                    3%
2010                     24.6%
                          12%

2015                     26.9%
          (U.S. Census Bureau, 2008)
2020                     28.5%
2025                     29.7%
              88%        97%
2050                     31%
Age Discrimination in
     Employment Act (ADEA)
 Protects workers 40 years and olde
 During both hiring and employment
 Recruitment materials cannot mention
age
 No age limits for training programs
 (AARP Outreach & Service, 2011)
•Employers cannot retaliate against
  •OAA: Older Americans Act
workers
  •Promotes Well-Being and Independence
  •Serves Those who might “Fall through
•No Forced Retirement
  the Cracks”
  •Age 60+
  •Services aimed towards greatest
•Employers Cannot Deny Benefits
  socioeconomic
  •Has not kept up with inflation and growth
•Employers Cannot Reduce Benefits
  (Accius, 2008)
(AARP Outreach & Service, 2011)
Preference given
Priority is given to:
                                to:
• 60 years and          • Minorities
  older                 • Limited English-
• Veterans                speaking
• Spouses of            • Native Americans
  veterans              • Those with
                          economic needs
                        • Those with
                          special
                          employment
                          needs
Fact:
               Fact:
        Fact: The a
   Older workers
    Older workers
             Older sector
 “Productivity” is
In the market-driven 21st

    fastestlearnare
     don’t growing
           aren’t as as
century, private and public
    workers
  character trait—
businesses have to become
    productive as
         quickly as
efficient low cost providers.
  group of Internet
             NOT a
                tooand both
           younger
            younger
People and organizations need to
  users is over age
       generational
compete in this center
      expensive.
           workers.
           workers.
must break the link between pay
and seniority. 50
              one.
Fact: In the United
             Fact:
     Fact: Extensive
      States,workers
                23.2% of
     Older indicates that
  Rich, accumulated
 Customers don’t
research between the
 Fact: The largestcan
   people as creative  and
 aren’tworkers as
 Once people reach
 knowledge, such
 Older verbal
   respond well74
             of 65 and to
     ages Source:
 most successful group
 ageas2009,whatreally
  ornew suppliedthey
             innovative
  only65, they 27) a
     thatdo October by
     communication,
 were in the labor force
   older old todone.
              sales work!
                     and
(Kikuchi, D. entrepreneurs
  of
areare always 50!
 have over age is
      experience,
        too customer
      criticalworking or
        as younger
     (either workers
  service to the
  service skill,work) in
       integral actually
          workers.
    looking for
   increasesprocess.
    creative with age.
              2006
References
 NHC Group, Inc. (2005, January 19). NHC group, inc. acquires
AARP Outreach & Service. (2011,segment of the U.S. workforce.
 SeniorJobBank, serving the fastest-growing July 20). Age
Discrimination2012, from SeniorJobBank: April 2, 2012, from
 Retrieved April 2, Fact Sheet . Retrieved
 http://www.seniorjobbank.org/pressrelease/index.html
AARP: http://www.aarp.org/work/employee-rights/info-02-
 NHC Group, Inc. (n.d.). About the SeniorJobBank. Retrieved April 2, 2012, from
2009/age_discrimination_fact_sheet.html
 SeniorJobBank: http://www.seniorjobbank.org/missionstatement/index.html
Accius, J. (2008,(2008). Table no. 9. Resident population projections by
 U.S. Census Bureau October). The role of the older americans
act in providing- long-term care. Retrieved April
 sex and age: 2010 2050. Statistical abstract of the United States: 2008.
 Washington, D.C.: U.S. Census Bureau. Retrieved from April
2, 2012, http://www.census.gov/compendia/statab/2012/tables/12s0009.pdf
 2, 2012, from AARP: http://www.aarp.org/health/conditions-
treatments/info-2008/aresearch-import-670-FS12R.html
 U.S. Census Bureau (2012). Table no. 615. Persons not in the labor force:
Kikuchi, D. (2009, October 27). 10 Myths about older U.S.
 2010. Statistical abstract of the United States: 2012. Washington, D.C.:
 Census Bureau. Retrieved April 2, 2012, from
workers. Retrieved April 2, 2012, from Reach and Teach's
 http://www.census.gov/compendia/statab/2012/tables/12s0615.pdf
Just Department of Labor. (2011, December 27). About SCSEP. Retrieved April
 U.S. Lists: http://justlists.wordpress.com/2009/10/27/myths-
 2, 2012, from http://www.doleta.gov/Seniors/html_docs/AboutSCSEP.cfm
about-older-workers/
 WorkForce50.com. (2007, September 7). About WorkForce50.com. Retrieved
Meet the Generations. (2006). Retrieved April 2, 2012, from
 April 2, 2012, from
University of Missouri Extension:
 http://www.workforce50.com/Content/About_Workforce50.cfm
http://extension.missouri.edu/extcouncil/ecyl/Topic-2/Meet-
the-generations.pdf

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Recruiting The Senior Population

  • 1. Presented by: Nichole Robinson, Beth Petrunich, and Robin McLaren
  • 2.
  • 4. Matures •Born between 1909 & 1945 •“The Greatest Generation” Sources: (Meet the Generations, 2006) •Loyal to employer and expect the same •Job tenure is vital
  • 5. 25-54 Not in the Percentage 55+ Not in Labor Force of Year Want a Job Labor Force Do Not Want a Job Not Want a Job Do Population Want a Job 3% 2010 24.6% 12% 2015 26.9% (U.S. Census Bureau, 2008) 2020 28.5% 2025 29.7% 88% 97% 2050 31%
  • 6. Age Discrimination in Employment Act (ADEA)  Protects workers 40 years and olde  During both hiring and employment  Recruitment materials cannot mention age  No age limits for training programs  (AARP Outreach & Service, 2011)
  • 7. •Employers cannot retaliate against •OAA: Older Americans Act workers •Promotes Well-Being and Independence •Serves Those who might “Fall through •No Forced Retirement the Cracks” •Age 60+ •Services aimed towards greatest •Employers Cannot Deny Benefits socioeconomic •Has not kept up with inflation and growth •Employers Cannot Reduce Benefits (Accius, 2008) (AARP Outreach & Service, 2011)
  • 8. Preference given Priority is given to: to: • 60 years and • Minorities older • Limited English- • Veterans speaking • Spouses of • Native Americans veterans • Those with economic needs • Those with special employment needs
  • 9.
  • 10. Fact: Fact: Fact: The a Older workers Older workers Older sector “Productivity” is In the market-driven 21st fastestlearnare don’t growing aren’t as as century, private and public workers character trait— businesses have to become productive as quickly as efficient low cost providers. group of Internet NOT a tooand both younger younger People and organizations need to users is over age generational compete in this center expensive. workers. workers. must break the link between pay and seniority. 50 one.
  • 11. Fact: In the United Fact: Fact: Extensive States,workers 23.2% of Older indicates that Rich, accumulated Customers don’t research between the Fact: The largestcan people as creative and aren’tworkers as Once people reach knowledge, such Older verbal respond well74 of 65 and to ages Source: most successful group ageas2009,whatreally ornew suppliedthey innovative only65, they 27) a thatdo October by communication, were in the labor force older old todone. sales work! and (Kikuchi, D. entrepreneurs of areare always 50! have over age is experience, too customer criticalworking or as younger (either workers service to the service skill,work) in integral actually workers. looking for increasesprocess. creative with age. 2006
  • 12.
  • 13. References NHC Group, Inc. (2005, January 19). NHC group, inc. acquires AARP Outreach & Service. (2011,segment of the U.S. workforce. SeniorJobBank, serving the fastest-growing July 20). Age Discrimination2012, from SeniorJobBank: April 2, 2012, from Retrieved April 2, Fact Sheet . Retrieved http://www.seniorjobbank.org/pressrelease/index.html AARP: http://www.aarp.org/work/employee-rights/info-02- NHC Group, Inc. (n.d.). About the SeniorJobBank. Retrieved April 2, 2012, from 2009/age_discrimination_fact_sheet.html SeniorJobBank: http://www.seniorjobbank.org/missionstatement/index.html Accius, J. (2008,(2008). Table no. 9. Resident population projections by U.S. Census Bureau October). The role of the older americans act in providing- long-term care. Retrieved April sex and age: 2010 2050. Statistical abstract of the United States: 2008. Washington, D.C.: U.S. Census Bureau. Retrieved from April 2, 2012, http://www.census.gov/compendia/statab/2012/tables/12s0009.pdf 2, 2012, from AARP: http://www.aarp.org/health/conditions- treatments/info-2008/aresearch-import-670-FS12R.html U.S. Census Bureau (2012). Table no. 615. Persons not in the labor force: Kikuchi, D. (2009, October 27). 10 Myths about older U.S. 2010. Statistical abstract of the United States: 2012. Washington, D.C.: Census Bureau. Retrieved April 2, 2012, from workers. Retrieved April 2, 2012, from Reach and Teach's http://www.census.gov/compendia/statab/2012/tables/12s0615.pdf Just Department of Labor. (2011, December 27). About SCSEP. Retrieved April U.S. Lists: http://justlists.wordpress.com/2009/10/27/myths- 2, 2012, from http://www.doleta.gov/Seniors/html_docs/AboutSCSEP.cfm about-older-workers/ WorkForce50.com. (2007, September 7). About WorkForce50.com. Retrieved Meet the Generations. (2006). Retrieved April 2, 2012, from April 2, 2012, from University of Missouri Extension: http://www.workforce50.com/Content/About_Workforce50.cfm http://extension.missouri.edu/extcouncil/ecyl/Topic-2/Meet- the-generations.pdf

Hinweis der Redaktion

  1. In the time-based 20th century, the longer people worked, the more they earned. According to a recent Harvard University study, the ability to use an accumulated body of knowledge keeps rising throughout the lifetimes of healthy people. It is true that the most effective ways to learn may be different for older workers than others. Experiential learning has proven to be of greatest value with this group.Business Week, in researching the aging workforce, states that people can be old, smart and productive assuming they maintain their health and stay abreast of standard technology. Researchers confirm that far from wearing people down, work can actually inspire people to be productive and fit.
  2.  After realizing that half of their customers were over 50, Bordersdecided that the best way to increase its market share was to stress personal service and to hire employees who could relate better to its customer base. There was an added bonus! Turns out that turnover among their workers over 50 is 10 times less than for those under 30. Reduced turnover costs and consistent service staff naturally led to increased profits. Here’s another plus. Extensive research indicates that verbal communication, a critical customer service skill, actually increases with age.Harvard University, Babson College and other institutions have conducted research on the link between innovation and age. Each study supports the statement that age-diversified work groups enhance innovation. Rich, accumulated knowledge, such as that supplied by experience, is integral to the creative process. Stories of individuals whose creativity has sustained them throughout their lifetimes are legendary. Look a few up and you will soon see that creativity is about the person not the demographic.