Market Research Report : Motors Market in India 2014

Motors Market – India
June 2014

2
SAMPLEExecutive Summary
Market
Drivers &
Challenges
Trends
Competition
Robust growth of the end user industries is expected to accelerate the demand for motors in
the Indian market
Indian AC Motors market was valued at INR xx bn in 20-- and is estimated to reach INR yy bn
by 20--
Energy Efficient Motors
Customer Services
Drivers
 Rise in Infrastructural Investments
 Industrial Growth
 Developments in the Power Sector
 Growth in Consumer Durables
 Agricultural Pumps Demand
 Robust Automotive Market
 Healthy Economic Outlook
Challenges
 Volatile Raw Materials Prices
 Lack of Capacity Utilization
 Consumer Outlook
Major Players
Player 1 Player 2
Player 3 Player 4
Player 5 Player 6
MOTORSMARKET IN INDIA 2014.PPT

3
•Macro Economic Indicators
•Introduction
•Market Overview
•Motors Demand Scenario
•Motors Manufacturing Hub
•Supply Chain Analysis
•Export - Import
•Drivers and Challenges
•Government Initiatives & Regulations
•Trends
•Competitive Landscape
•Strategic Recommendations
•Appendix

4
SAMPLE
Economic Indicators (1/3)
11
12
13
14
15
y3
z3
Q2
x2
y2
z2
a2
Q1
x1
y1
z1
a1
INR tn
Q4
x4
y4
z4
Q3
x3
20-----20-----20-----20-----
GDP at Factor Cost: Quarterly
Inflation Rate: Monthly
-2
-1
0
1
2
%
Nov 20-- - Dec 20--
e
Oct 20-- - Nov--
d
Sep 20-- - Oct 20--
c
Aug 20-- - Sep 20--
b
Jul-- - Aug 20--
a

5
AC motors experience greater preference for a wide variety
of applications in industrial to domestic sectors
AC Motors
•This segment comprises Low Tension (LT) motors and High Tension (HT) motors
•It offers advantages such as simple design, reliable operations and easily found replacements
•AC LT motors rank among the lowest priced motors for applications that need more than ½ HP of power owing to the
simple design of the motor
0
5,000
10,000
15,000
20,000
25,000
f1
20--e
E
e2
e1
20--e
D
d2
d1
20--e
C
c2
c1
20--e
B
b2
b1
20--
A
a2
a1
‘000 KW
20--e
F
f2
YYXX
Note: Motors industry is characterizedbythe presence ofa diverse product range and is a highly fragmentedmarket owing to which an exact estimate of the
market segmentsin termsof value has not beencovered

6
AC Motors – Segment Overview
AC Motors
XX
60
40
20
0
D
d2
d1
2015e
C
c2
c1
2014e
B
b2
b1
2013
A
a2
a1
bn
X
2018e
F
f2
f1
2017e
E
e2
e1
2016e
YYXX
YY
10
5
0
bn
Y
2018e
a6
2017e
a5
2016e
a4
2015e
a3
2014e
a2
2013
a1
40
30
20
10
0
bn
Z
2018e
b6
2017e
b5
2016e
b4
2015e
b3
2014e
b2
2013
b1

7
SAMPLEMotors Market – Segments (2/3)
dc
b
a
dcba
Motors Market – Demand Share (2/3)
a3
a2
a1
a4
a3a2a1 a4
LT Squirrel Cage Motors (2013) LT Slip Ring Motors (2013)
•Total volume of LT Squirrel Cage Motors in the
market was around aa units in 20--
•LT Squirrel cage motors of frame size xx accounted
for the highest share of the market in 20--
•Total volume of LT Slip Ring Motors in the market
was around bb units in 20--
•LT Slip Ring motors of frame size yy accounted for
the highest share of the market in 20--

8
New demand dominates the overall procurement
demand for motors across the domestic market
Motors Market – Demand Share (2013)
Regional Ranking - Demand Wise (2013)
b
a
ba
B%
a%
b
a
South
& East
West
North
Demarcations on the map are indicative

9
Supply Chain Analysis (1/2)
•XXX
•YYY
•ZZZ
Purchase Decision Influencers
XX YY ZZ AA
b
a
ba
Motors Market – Share of Sub-Contracting (2013)

10
SAMPLE
`
AA
BB
Motors Industry Export-Import – Summary
Product
Coverage
DD
EE
FF
GG
CC

11
SAMPLEExports and Imports (Country-wise) (HS Code – 850151)
Exports (Value) Exports (Volume)
Imports (Value) Imports (Volume)
b
a
de
f
c
b
c
d
e
f
a
x4
x5
x6x1
x3
x2
x2
x1
x3
x5
x6
x4
a4
a2
a1
a3
a6
a5
a5
a6
a1
a3
a2
a4
n
y
m
o
z
x
n
z
y
o
x
m

12
SAMPLE
Rise in Infrastructural Investments
Growing investments for strengthening the infrastructure
across India will enhance the demand for motors
• AA
• BB
• CC
• DD
Impact
Infrastructural Investments (12th Five Year Plan)
Developmentin infrastructure
sectorswill generatedemand
for a wide variety of products
such as cranes, fans, cooling
equipment,appliances,
pumps, conveyor equipment
etc. for their processes which,
in turn, will drive demand for
motors0
2,000
4,000
6,000
8,000
10,000
12,000
X
20-----
x6
20-----
x5
20-----
x4
20-----
x3
20-----
x2
20-----
x1
In bn

13
Industrial Growth (4/5)
Demand for motors will expand with the growth of the
machine tools sectors in India
Machine Tools Market Overview
• AA
• BB
• CC
• DD
• EE
-50
0
50
100
D
bn
x4
x1
B
x3
A C
x2
A
E
-50
0
50
100
mZ
m1 m3
m4
bn
Y
m2
X n
B20-- 20--
XXXXXX
Note: XXX
Impact

14
SAMPLE
…order to promote the adoption of energy efficient motors
and reduce energy related costs
Note: Years denote the average lifetime of a particular motor
Focus on Energy Efficiency (2/2)
Sector
Conservation
Potential
Energy Handled
by Motors
Industrial Sector A X
Agriculture
Sector
B Y
Domestic Sector C Z
Commercial
Sector
D M
0
10
20
30
40
50
60
70
80
90
100
%
kW
z
z3
z1 z2
y
y3
y1 y2
x
x3
x1 x2
Energy CostInstallation and Service CostPurchase Price
Motors - Life Cycle Costs
A Years B Years C Years
Energy Efficiency Motors - Energy Saving Potential
AAA

15
SAMPLEIS Standard AA – Comparative Analysis (2/3)
IS AA1 vs. AA2
CLAUSE/
DESCRIPTION
IS AA1 IS AA2
XX xx1 xx2
YY yy1 yy2
ZZ zz1 zz2
AA aa1 aa2
BB bb1 bb2
CC cc1 cc2

16
SAMPLECategory
At the end of 10th
Plan
At the end of 11th
Plan
Expectedaddition
during 12th Plan
Total by the end of
12th Plan (Expected)
TransmissionLines (AC & HVDC)
-- -- -- -- --
-- -- -- -- --
-- -- -- -- --
-- -- -- -- --
-- -- -- -- --
Figures in ckm
Sub Stations (AC & HVDC)
Total – HVDC terminal
capacity in MW
-- -- -- --
Total – AC Substation
capacity in MVA
-- -- -- --
Figures in MVA/MW
Power Transmission Network Expansion – 12th Five Year Plan
Required Fund for
development of
transmission system
during 12th Plan
Period
1,8001,6001,4001,2001,0008006004002000
INR bn
20------ AAAx y z Central Sector
State Sector
Private Sector
Note: ckm refers to circuit kilometer MW refers to Mega Watt and MVA refersto Mega Volt Ampere

17
SAMPLEEnergy Efficient Motors Penetration
Energy Efficient Motors Demand Share
Energy Efficient Motors (3/3)
YY
XX
YY2
XX1
Others
Energy Efficient Motors
2013 2018e
Adoptionof energy efficient motors can be acceleratedby imposition of government regulationsand rise in consumer
awareness

18
SAMPLE
Porter’s Five Forces Analysis
Competitive Rivalry
• xxx
Bargaining Power of Buyers
• xxx
Threat of New Entrants
• xxx
Impact
Medium
Impact
High
Impact
Medium
Bargaining Power of Suppliers
• xxx
Impact
Medium to High
Threat of Substitutes
• xxx
Impact
Low to Medium

19
SAMPLECompetitive Benchmarking (1/5)
Public Trading Comparables (FY 2012)
Player 1 Player 2 Player 3
Market Capitalization(INR mn) XX YY ZZ
Share Price (INR) XX1 YY1 ZZ1
EV/EBITDA (x) XX2 YY2 ZZ2
EV/Revenue (x) XX3 YY3 ZZ3
PE Ratio XX4 YY4 ZZ4
Note: Top 4 Public companiesbasedon the Market Capitalization; Market Capitalization isas on --/-/2014, Share Price is as on --/-/2014 and PE ratio is as on --/-/2014

20
SAMPLEKey Ratios of 3 Major Companies – Operational Basis (FY 2013) (x/x)
Competitive Benchmarking (x/x)
-10
0
10
20
30
40
%
xxx
F
E
xxx
D
C
xxx
B
A
Net MarginOperating Margin
• xxx

21
-50
0
50
100
%
xxx
FE
xxx
D
C
xxx
B
A
Return on Capital EmployedReturn on Equity
0.0
0.5
1.0
1.5
2.0
xxx
Y
xxx
H
xxx
G
Current Ratio
• xxx

22
0.0
0.5
1.0
1.5
xxx
A3
xxx
A2
xxx
A1
Asset Turnover Ratio
• xxx

23
SAMPLE
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Category Products/Services
Name Designation
Pune Head Office
Public: Domestic Company – Player 1 (x/x)

24
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
• The company incurred a net profit of INR 1417.8 mn in FY
2012, as compared to net profit of INR 1397.4 mn in FY 2011
• The company reported total income of INR 10,252.73 mn in FY
2012, registering an increase of 26.8% over FY 2011
• The company earned an operating margin of 17.0% in FY 2012,
an increase of 2.44 percentage points over FY 2011
Key Financial Performance Indicators
Indicators Value (dd/mm/yyyy)
MarketCapitalization (INR mn) 42,886.0
Total Enterprise Value (INR mn) 38,015.3
EPS (INR)* 58.49
PE Ratio (Absolute)* 17.78
Particulars
y-o-ychange
(2012-11)
2012 2011 2010 2009
Profitability Ratios
OperatingMargin 2.44 17.00% 14.56% 19.39% 25.14%
Net Margin -3.46 13.83% 17.28% 19.03% 11.02%
Profit Before Tax Margin 0.60 19.20% 18.60% 20.52% 11.43%
Return on Equity -1.84 16.87% 18.70% 18.00% 16.74%
Return on Capital Employed 5.09 20.54% 15.45% 18.26% 38.19%
Return on WorkingCapital 13.52 39.79% 26.28% 28.62% 86.59%
Return on Assets 4.25 17.18% 12.93% 14.24% 31.01%
Return on Fixed Assets 5.17 58.36% 53.19% 54.69% 70.72%
Cost Ratios
Operatingcosts (% of Sales) -2.25 82.58% 84.83% 80.50% 74.61%
Administration costs (% of
Sales)
-1.42 6.67% 8.09% 7.31% 8.48%
Interest costs (% of Sales) N.A. N.A. N.A. N.A. N.A.
Liquidity Ratios
CurrentRatio -9.39% 3.64 4.01 3.26 2.91
Cash Ratio -12.89% 2.06 2.37 1.92 1.14
Leverage Ratios
Debt to Equity Ratio N.A. N.A. N.A. N.A. N.A.
Debt to Capital Ratio N.A. N.A. N.A. N.A. N.A.
Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A.
Efficiency Ratios
Fixed Asset Turnover -4.45% 3.35 3.51 2.81 2.79
Asset Turnover 15.72% 0.99 0.85 0.73 1.22
CurrentAsset Turnover 27.36% 1.66 1.30 1.02 2.24
WorkingCapital Turnover 31.90% 2.28 1.73 1.47 3.41
Capital Employed Turnover 14.52% 1.19 1.04 0.94 1.50
Improved Decline
Net Profit/LossTotal Income
10252.7
8084.96045.35997.9
1,417.81,397.4
1,150.2
660.9
0
5000
10000
15000
0
500
1,000
1,500
INR mnINR mn
2012201120102009

25
SAMPLEKey Business Segments Key Geographic Segments
Business Highlights
Description News
11%
0%
50%
100%
2012
67%
11%
21%
2011
69%
21%
2010
66%
11%
23%
2009
67%
12%
21%
xxxxxxxxx
7%
0%
50%
100%
2012
10%
83%
2011
8% 6%
86%
2010
7% 8%
85%
2009
4% 9%
87%
xxxxxxxxx

26
SAMPLE
• xxx • xxx
• xxx• xxx
TO
WS

27
SAMPLE
Private: Domestic Company – Player 2 (x/x)
Key People
Products and Services
Company Information Offices and Centres – India
Category Products/Services
Name Designation
Bangalore
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Head Office

28
SAMPLE
Shareholders of the Company Ownership Structure
Name No. of Shares held
XXX
XXX
XXX
xxxxxxxxx

29
SAMPLEFinancial Snapshot Key Ratios
Particulars
y-o-ychange
(2012-11)
2012 2011 2010 2009
Profitability Ratios
OperatingMargin -0.66 2.49% 3.15% 7.82% 7.17%
Net Margin -0.15 1.78% 1.93% 5.11% 6.50%
Profit Before Tax Margin -0.66 2.49% 3.15% 7.82% 7.17%
Return on Equity 0.00001 0.0001% 0.0001% 0.0002% 0.0003%
Return on Capital Employed -0.00002 0.0001% 0.0001% 0.0003% 0.0003%
Return on WorkingCapital 0.000001 0.000209% 0.000211% 0.0004% 0.0003%
Return on Assets -0.00001 0.0001% 0.0001% 0.0002% 0.0003%
Return on Fixed Assets -0.00003 0.0003% 0.0003% 0.0014% 0.0083%
Cost Ratios
Operatingcosts (% of Sales) 0.66 97.51% 96.85% 92.18% 92.83%
Administration costs (% of
Sales)
N.A. N.A. N.A. N.A. N.A.
Interest costs (% of Sales) N.A. N.A. N.A. N.A. N.A.
Liquidity Ratios
CurrentRatio -9.75% 1.58 1.75 1.96 2.52
Cash Ratio -33.53% 0.17 0.26 0.33 1.01
Leverage Ratios
Debt to Equity Ratio 151.97% 0.25 0.10 0.00 0.07
Debt to Capital Ratio 121.87% 0.20 0.09 0.00 0.06
Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A.
Efficiency Ratios
Fixed Asset Turnover 13.44% 0.00012 0.00011 0.00018 0.00115
Asset Turnover 8.16% 0.00002 0.00002 0.00002 0.00004
CurrentAsset Turnover 7.77% 0.00003 0.00003 0.00003 0.00003
WorkingCapital Turnover 25.98% 0.00008 0.00007 0.00005 0.00004
Capital Employed Turnover 19.72% 0.00004 0.00004 0.00004 0.00004
Improved Decline
Financial Summary
• The company earned a net profit of INR 624 in FY 2012, as
compared to net profit of INR 583 in FY 2011
• The company reported total income of INR 35,128 in FY 2012,
as compared to INR 30,200 in FY 2011
• The company earned an operating margin of 2.49% in FY 2012,
a decrease of 0.66 percentage points over FY 2011
• The company reported debt to equity ratio of 0.001 in FY 2011,
a decrease of 98.87% over FY 2010
Net Profit/LossTotal Income
35,128.0
30,200.0
35,029.0
29,919.0
624.0
1791.0
1945.0
0
10,000
20,000
30,000
40,000
0
500
1000
1500
2000
INRINR
20122011
583.0
20102009

30
SAMPLEBusiness Highlights
Description News

31
SAMPLE
• xxx • xxx
• xxx• xxx
TO
WS

32
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Market Research Report : Motors Market in India 2014

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Market Research Report : Motors Market in India 2014