Presentation at SiTF-SNEF talk on 20-Nov-2012, at Nanyang Poly, on behalf of Tigernix Pte Ltd.

1. SaaS HR Social Media tools
Making HR more human, less
process
By: Ada Aye
ada.aye@tigernix.com

2. Copyright Notice
All rights reserved. Without prior written approval from
Tigernix Pte. Ltd. No part of this document may be
reproduced or transmitted in any form or by any means,
including but not limited to electronic, mechanical,
photocopying or recording or stored in any retrieval system
of whatever nature. Use of any copyright notice does not
imply unrestricted public access to any part of this
document. Other trademarks and images in this
presentation belong to the respective organizations.
Copyright 2012 © Tigernix Pte. Ltd.

3. Contents

Definition of terms

Statistics on social media

How social media (SM) is changing HR

Managing HR functions through SM tools

Integrating “social” with SaaS HR softwares

4. Definition of terms

SaaS: Software-as-a-service, also known as
“cloud-based” solutions. Such softwares are
accessed through the internet (online), and
payment is done on per user per usage basis

Social HR: managing HR functions through
social-media platforms, be they paid or free

5. Is HR = Social?

IT personnel: early adopters of new
technology

Marketing personnel: using social
media actively now

HR personnel : more cautious

HR: gatekeepers, policy-enforcers,
concerned about privacy of data

Social Media may be seen as needless
distraction

May be unclear about how to incorporate
into HR process

6. Various forms of social media

7. What is the state of social media today?

8. Statistics: Facebook (Asia)
Source: http://wearesocial.sg/blog/2012/09/asia-facebooks-future/


9. Statistics: Facebook (Sg)
Source: Social Bakers.com

10. Statistics: LinkedIn (world)

More than 175 million members worldwide (Nov 2012)

1.5 new member joins LinkedIn every second. (Nov 2012)

Members of LinkedIn come from more than 200 countries from
every continent.

Executives from all Fortune 500 companies are on LinkedIn.

Recruiters account for 1-in-20 LinkedIn profiles.

Oracle’s Chief Financial Officer, Jeff Epstein, was headhunted
for the position via his LinkedIn profile.
(Sources:

http://dannybrown.me/2010/07/03/cool-facts-about-social-media/

http://www.syscomminternational.com/

http://press.linkedin.com/)

11. Statistics: Twitter (world)

Social networking and microblogging service

Allows users to send and read text messages
(“tweets”) of up to 140 characters

Twitter passed 500 Million users in June 2012

Singapore ranks as 11th most active Twitter city
(Jakarta takes the no. 1 spot)

Generates over 340 million tweets daily

Handles over 1.6 billion search queries per day.

Receives 6 million unique monthly visitors
(Source:

http://semiocast.com/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US

http://en.wikipedia.org/wiki/Twitter

12. Statistics: You Tube (world)

Over 800 million unique users visit YouTube each month

Over 4 billion hours of video are watched each month on
YouTube

72 hours of video are uploaded to YouTube every minute

YouTube is localized in 43 countries and across 60 languages

YouTube had more than 1 trillion views (around 140 views for
every person on Earth) in 2011

500 years of YouTube video are watched every day on
Facebook,

Over 700 YouTube videos are shared on Twitter each minute

100 million people take a social action on YouTube (likes,
shares, comments, etc) every week
(Source: http://www.youtube.com/t/press_statistics)

13. Number of blogs 2011
181 million blogs around the world, at end of 2011
http://blog.nielsen.com/nielsenwire/online_mobile/Buzz-in-the-blogosphere-millions-more-bloggers-and-blog-readers/

14. Statistics: Blogging (world)
Source: Technorati, Sate of the Blogosphere 2011:
http://technorati.com/social-media/article/state-of-the-blogosphere-2011-introduction/

15. Sentiments in Sg
Results of survey in Singapore, by Kelly Services, as of May 2011:
Most popular Social Networking Sites used to look for work:
− Gen Y (aged 18-29):
− Gen X (aged 30-47) & baby boomers (aged 48-65):
Source: http://sg.jobsdb.com/SG/EN/Resources/JobSeekerArticle/Social%20Networking?ID=723

16. Sentiments in Sg

46% of all respondents:

worried that their SM sites could
adversely impact their careers.

36% of all respondents:

have employers who regulate SM
use at work.

Most active in online conversations:
− Government
− Retail
− Science/Pharmaceutical
− Education
% who think they need to
be active on social media
for career advancement

17. Impact of SM: before hiring

Employer branding
− Provide resources
− Be seen as interesting, engaging,
responsive
− Position company as a thought
leader
− Showcase positive aspects of
working in company
− Brand company as an “employer of
choice”

18. Social Brand Building:
Facebook

19. Social thought leadership: Blogs

20. Impact of SM: before hiring

Social Recruiting

Reduces costs and time spent on hiring

Faster response, compared to print job ads

Less reliance on job boards/ agencies

Glimpse of potential employees' character

Ability to see job seekers' personal interests

Get an idea of his personality

21. Social Recruiting: LinkedIn
View for
personal
account

22. Social Recruiting: LinkedIn

83% say brand impacts hiring

Connections with talents

Reach: familiar with you as employer

Engagement: sees your company
profile, views your job postings,
Source: http://talent.linkedin.com/talentbrandindex

23. Benefits of Social recruiting

Ease of filtering for qualified candidates

Access to numerous profiles, even passive
candidates

Direct contact with candidates

Build relationship with candidates
− Positive social experience = motivated worker (or)
good referrals for another qualified person

24. Social Recruiting: LinkedIn
http://sg.linkedin.com/company/mcdonald%27s-corporation/careers?trk=tabs_biz_career

25. Social recruiting: Twitter
https://twitter.com/starbucksjobs

26. Social recruiting: YouTube
Apple Retail Store Leader Program Recruitment Video

27. Impact of SM: after hiring

Enhanced communications
− Foster team-work (i.e. can “comment” constantly)
− Improves engagement and commitment
− “Open door” every minute of the day
− Less bureaucracy

Adding “soul” to HR processes
− Simplify processes (e.g. Task management)
− Goal-setting becomes more fun (e.g. Goals made into Games)
− Makes appraisals less stressful (e.g. Give badges)
− Rewards can be tailored to interests

28. Impact of SM: after hiring

Training &
development
− Videos: Youtube
clips for induction
programmes
− Share information
fast
UC Berkeley employee orientation
Source: http://www.youtube.com/watch?v=EnwwJt2HYIg

29. Connecting with employees

“Groups” within free social
networks: announcements,
events, e-newsletters

Subscription to blogs/
corporate pages

Scheduling/ coordinating

Playing social games
together

30. “Social” SaaS HR software

Social network built just for your company

Can be customised to fit your operations

Confidential: information sharing among your
employees only

Have the ability to sync with popular social
networks like LinkedIn and Twitter

Good for HR functions beyond hiring (e.g.
Performance appraisals, task management, training
analysis & tracking, rewards, etc.)

31. Functions in SaaS Social HR
software

Rich profiles of employees

Paperless records (e.g. leave requests, etc)

Goal-setting and performance
management (e.g. Reviewing, peer-assessment)

Compensation (e.g. Salary, bonus, dividends)

Development (e.g. Training, upgrading records)

Reports (dashboards for analysis)

Instant retrieval of information

32. Sample “social” profile
Ada Lim, Manager:
Sales Executive Christopher Lim
ada.aye@tigernix.com
Full profile Direct reports Org chart
GOALS COMPENSATION PERFORMANCE DEVELOPMENT
(1) Close the deal with ABC Company Give Ada a Star
by 30-Nov-2012. for job well done!
(2) To generate S$500,000 worth of
sales by end of FY2012.
Make a date Chat with Ada
with Ada

33. Conclusion

“Social” can be used for HR

Become more efficient, effective and personal
with “social” tools

Many tools available, free or for a fee

“Social” is here to stay! Keep up with it! =)

“By 2014, social networking services will replace
email as the primary vehicle for interpersonal
communications for 20 percent of business users,”
(Gartner, 2011).