You'll find valuable information about how to conduct successful employee surveys and best practices for implementing changes. This presentation is for leaders in small to mid-sized businesses, HR executives, COOs, and anyone who's interested in conducting employee surveys.

1. Turning Insight Into Action
Secrets for Conducting Effective Employee Surveys
and Implementing Successful Changes
A Presentation for CalCPA
May 29, 2013
By Pi Wen Looi, PhD.
Novacrea Research Consulting

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3. Focus Today
 Employee Survey Process
 Best Practice for Increasing Response Rate
 The Art of Asking Questions
 Data Analysis and Insights
 Survey Results Feedback
 Follow Up Action Planning and Implementation
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4. Employee Survey Cycle
Planning and
Marketing
Design
Data Collection
Data Analysis
& Insights
Survey Results
Feedback
Action Planning
& Follow Up
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5. Planning and Marketing
• Get senior management buy-in
• Drive high employee survey
response rate
• Drive survey questionnaire design
• Assign a key contact for the project
• Build trust
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Home

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The Art of Asking Questions

7. The Art of Asking Questions
Do you receive clear and timely
communication regarding company matters?
❍ Yes, regularly
❍ Inconsistently
❍ Must ask
❍ Not at all
BEFORE
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8. The Art of Asking Questions
To what extent do you
agree or disagree with the
following statements?
Agree
Strongly
Agree
Somewhat
Neither
Agree Nor
Disagree
Disagree
Somewhat
Disagree
Strongly
Communications about
Company ABC’s business
goals, strategies, and
business performance are
clear.
❍ ❍ ❍ ❍ ❍
Communications about
Company ABC’s business
goals, strategies, and
business performance are
timely.
❍ ❍ ❍ ❍ ❍
AFTER
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9. The Art of Asking Questions
On a scale of 1-5, 1 being the least likely and 5
being the most likely, please answer the following
question:
BEFORE
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My company offers the professional
development training programs that I need
(i.e., time management, business writing, and
presentation skills).

10. The Art of Asking Questions
How likely are you to
attend professional
development training
programs on:
Extremely
Likely
Very
Likely
Somewhat
Likely
Not Very
Likely
Not at
all Likely
Time management ❍ ❍ ❍ ❍ ❍
Business writing ❍ ❍ ❍ ❍ ❍
Presentation skills ❍ ❍ ❍ ❍ ❍
AFTER
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11. The Art of Asking Questions
 Clear, Unbiased, Non-leading Questions
 Include Enabler Questions
 Rating Scales Consistent With Questions
 Best Practice
 Pilot Test Questions Before Survey Launch
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Data Analysis And Insight

13. 42%
58%
66%
76%
81%
83%
0% 20% 40% 60% 80% 100%
You know how to access career development
resources provided by Company ABC.
Your manager encourages career
development for all employees.
You have access to appropriate mentors who
can help you with your role.
You are able to fully use your skills and
experiences in your current position.
You are building skills and knowledge that will
help you in your future career.
You are provided the opportunity to learn
new skills on the job.
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Data Analysis and Insight
Percent of Employees who “Agree Strongly” or “Agree Somewhat”

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Data Analysis and Insight
Percentages shown are percent of members who “Agree Strongly” or “Agree Somewhat”
The red zones are areas in which the result is at least five percentage points lower than company total.
The green zones are areas in which the result is at least five percentage points higher than company total.
HotZoneTM Chart

15. Data Analysis and Insight
Company Engagement
Score: 65%
Engagement
Score
High
Potential
Turnover
Internal
Transfer
Employee
Turnover
General Accounting 70% 2% 3% 5%
Taxation 62% 10% 0% 15%
Auditing 58% 10% 30% 50%
Marketing 45% 5% 10% 2%
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Link Employee Engagement Results with Performance Metrics

16. Data Analysis and Insight
 Data Analysis
 Missing Data Patterns
 Overall and Subgroup Analysis
 Benchmarking
 Linking With Performance Metrics
 Less is More
 No analysis paralysis
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17. Survey Results Feedback
 When to Share?
 Managers
 Employees
 How Much to Share?
 In What Format?
 Presentation
 Report
 Internal Social Media
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18. Follow-Up Action Planning and
Implementation
 Action Planning
 Prioritization
 Resource Allocation
 Accountability
 Communication – a process, not an event
 Pilot Study, Rapid Prototyping
 Let success snowball, or not!
 Kotter’s 8-Step Change Management Model
 Measure Success
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20. Pi Wen Looi, PhD.
www.NovacreaResearch.com
Follow me @Novacrea
Phone: 510-926-2883
Email: piwen.looi@NovacreaResearch.com
Novacrea Research Consulting
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