Presentation on MIRROR project dissemination and preparing exploitation held at the EU day i-know conference Know-Center Graz, september 2013. Held by Ellen Leenarts, BT Learning Solutions. More information on Mirror: www.mirror-project.eu or Linkedin group MIRROR-Reflective Learning at work

1. MIRROR
Reflective Learning at Work
Project lifetime: 2010-2014
Dissemination and exploitation
Ellen Leenarts, Angela Fessl
© MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 0

2. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 1
MIRROR dissemination and exploitation
▪ The project
▪ Dissemination
▪ Advisory Board
▪ Exploitation stream development
▪ Market approach
▪ Discussion points

3. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 2
Computer-Supported Reflective Learning
- Basic Idea
Collect Data
Reflect on Data

4. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 3
The MIRROR Vision

5. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 4
Reflection Topics in the Testbeds
Regola
Disaster and
emergency
management
Target group
Volunteers, Re
scue
Managers
NBN
Physician
Education, Co
nversations
with relatives
Target group
Physicians, nu
rses
RNHA
Dealing with
challenging
behaviour
Target group
Caregivers, m
anagers
INFOMAN
Sales
presentations
and standard
slides
Target group
Sales
consultants
BT
Virtual
meetings, lear
ning design
Target group
Learning
Professionals

6. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 5
21+ Apps Developed

7. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 6
Dissemination in stages
Who
Research
Influencers
Potential users
Communication plan
Year 1 Year 2 Year 3 Year 4When
How
What
Website
We are
here
What’s
your
view
Come on
board
What’s
in it for
you
Social media
Publications
Events

8. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 7
MIRROR journey
Get informed:
Project information on website
www.mirror-project.eu
Get involved:
Test Mirror apps:
• Provide feedback to become a member of
our exploitation network
Stay up-to-date:
Become a member of the LinkedIn group:
Mirror – Reflective learning at work

9. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 8
Advisory board
▪ Members (Industry, Research, Users, Privacy):
▪ David Mallon, VP Research, Bersin & Associates
▪ David Boud, Senior Fellow, Professor, University of Technology, Sydney
▪ Stefaan van Hooydonk, Dean of Philips Lighting University
▪ Joseph Alhadeff, VP Global Public Policy at Oracle
▪ Feedback on our project, demo apps, exploitation readiness
▪ Online meetings
▪ Face to face meeting (Jan 2013)

10. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 9
Dissemination & Exploitation Activities
highlights
Collaboration with other EC projects:
▪ Workshops at the i-KNOW, EC-TEL and other
conferences
Present at business and health conferences:
▪ Educa Online
▪ Learning Technologies
▪ LearnTec
▪ National Care Homes Congress
XMPP community
▪ MIRROR publishes the components of the framework
(services, tools, and SDKs) under an open source
license.
▪ Aim to build up a user community around the
MIRROR Spaces Framework

11. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 10
MIRROR news
▪ Newsletters (2 per year)
▪ Tweets on homepage
(avg 3 per week, 108
followers )
▪ Discussions on LinkedIn
(152 members)

12. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 11
MIRROR website
Apps Manuals
Videos
Contacts
Evaluation
form
Links
http://mirror-
dev.fzi.de/lim/
▪ News, newsletters & Tweets
▪ Deliverables, work package updates,
publications, newsletters
▪ Apps (20+) showroom with
instructions, video’s

13. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 12
Making numbers…..slideshare!
▪ > 1000 views
▪ Youtube MIRROR play list

14. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 13
Exploitation stream development
Steps:
Year 3
▪ ‘Hothouse’ to identify sector/market
▪ Create relevant scenarios per stream
▪ Assemble relevant app bundles
Year 4
▪ Present to market / Test market with
presentations, hands-on showcases,
sustainability tests
▪ Evaluate and optimise
▪ Go to market business plan

15. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 14
MIRROR can fill a gap in the market of soft
skills training
Topics: project management, conflict handling, presentation
skills, negotiation skills, …
Classroom
training
• Theory
• Role Plays
• In Groups
Individual
Coaching
• Expert
Observation
• Discussion
• Help
E-Learning
Modules
• Theory
• Videos with
best practices
• Exercises (e.g.
multiple
choice)
MIRROR
Coaching
Apps
• Capturing
• Data Analysis
• Reflection
• Proactive
Help
$$$
+ Well accepted in
companies
- Long term effect?
$
+ Ease of use
- No training effect
$
+ Real training
effect
- Permanent data
capturing
$$$$$
+ High training
effect
- Costs a lot of
personal time

16. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 15
Healthcare exploitation stream

17. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 16
Emergency exploitation stream

18. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 17
Business coaching

19. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 18
Market approach
▪ Introduction (roadshows, etc)
▪ Identify business challenges
▪ Map CSRL model
▪ Identify apps
▪ Identify benefits
▪ Apply and measure
▪ 1st roadshow MIRROR in Netherlands : Small sustainability test
at MAASTRO clinic
▪ Care homes roadshow : 10 new care home volunteers
▪ Business to business conversations :
Several small tests in hospitals and at businesses
Sustainability test at London borough of Hammersmith and Fulham
and the Royal Borough of Kensington and Chelsea

20. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 19
Year 4: extending impact MIRROR project
▪ Workshops and presentations at EC-TEL, and i-KNOW.
▪ EU day at the i-KNOW, synergy workshops with several EU
projects
▪ Website updates for exploitation streams and showing benefits in
evaluation results, showing scenario’s in video’s.
▪ More segment and local specific roadshows
▪ Results available from small sustainability tests in extended
community
▪ Newsletters and more activities within LinkedIN
▪ Exploitation stream packages, scenario trials
▪ Business model
▪ Agreement

21. © MIRROR Project - Co-Funded by EU IST FP7 – www.mirror-project.eu 20
Discussion