4. Shift to Efficiency Strategy
Advertisers reduce spend 6% YoY
...while ROI increases 10% YoY
spend 8% 10% 25% spend 27%
-4% ROI spend ROI - 23%ROI
4
5. Google Maintains Dominance
Google
Microsoft Live Content
Q1 2008 Search 3.20%
3.30%
Yahoo Search
11.60%
Yahoo Content
0.10%
Microsoft Google
Live Search Content
Google Yahoo 3.90% 6.00%
Search Search Q1 2009
81.80% 9.50%
Yahoo
Content
0.00%
Google
Search
80.60%
Google Search down 1.2%,
but Content up 2.8%
5
6. Google Content has improved
• Placement reports
• Reduced accidental clicks
• Domain tasting detection
• Revised best practice advice
• Placement (site) targeting
• Display ads
6
7. Summary
• Google Gap
• Content Network produces good ROI
• Lost out in 2008, but holding steady
• Still needs to find a larger audience
7