Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Top 20 improved questions Behani
1. Top 20 Improved Learning Questions for Kotler’s 22 Chapters Megha Behani 29th April ’2011
2. 10 Questions Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada/ Megha Behani April 15, 2011 www.stevenandrada.blogspot.com 1/73
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5. Major Competitive Spheres 28/73 www.stevenandrada.blogspot.com Industry Geographical Vertical Channels Products Competence Market Segment
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7. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana/ Megha Behani April 2011 http://kavellana.blogspot.com
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12. TOP 10 Learning Questions for Creating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven/ Megha Behani April 15, 2011 http://joansoliven.blogspot.com/
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17. TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon/Megha Behani 15 April 2011
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22. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan /Megha Behani April 2011 http://taeyangxinyi.blogspot.com
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25. Brand Asset Valuators Components of Brand Equity 3 http://taeyangxinyi.blogspot.com From Philip Kotler’s, Marketing Management, 13 th ed. BRAND EQUITY Differentiation Energy Relevance Esteem Knowledge CALCI-N
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27. TOP 10 Learning Questions for Chapter 10 Crafting the Brand Positioning Pearl Hazelle S. Velasco/ Megha Behani April 14, 2011
33. TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady Charmayne Hao / Megha Behani April 2011
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36. How to identify primary competitors? Industry How many and how different? Level Of growth to a global scale Level Of management control style Expenses that a firm must account when manufacturing a product or service Circumstances that determine when To enter and exit Number of Sellers and Differentiation Degree Entry, Mobility, and Exit Barriers Cost Structure Degree of Globalization Degree of Vertical Integration
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38. TOP 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao/Megha Behani April 2011 rgwenceslao.blogspot.com
43. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza/Megha Behani April 15, 2011 meghanngettingthere.blogspot.com
47. Companies lower prices in order to INCREASE PROFITS meghanngettingthere.blogspot.com From Philip Kotler’s, Marketing Management, 13 th Edition
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49. TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales/Megha Behani April 14, 2011
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52. Levels of Service Source: Marketing Management 13 th Ed by Philip Kotler
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55. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao/ Megha Behani April. 2011 http://zhaointote.blogspot.com/ TOP 10 Learning Question for
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58. Four channels in Nonpersonal Communications Media Sales Promotion Event & Experience Public Relations http://zhaointote.blogspot.com/ Personal selling
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61. TOP 10 Learning Questions for Chapter 18 Managing Mass Communications Francis Benson C. Hugo/ Megha Behani April 14, 2011 http://ph.linkedin.com/in/francisbensoncabehugo
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64. These are the 5 major decisions in developing an advertising program! http://ph.linkedin.com/in/francisbensoncabehugo
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66. TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon/ Megha Behani April 15, 2011 http://louiemarkquizon.blogspot.com
71. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L./ Megha Behani April 14, 2011 www.leeaizabelsandel.blogspot.com
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74. Marketing products or services internationally is a broad statement for stages 2 – 4. It is not part of the 4 stages of internationalization. (According to Kotler) Establish sales subsidiaries No regular export activity Export via independent agents Establish production facilities abroad Stage 1 Stage 2 Stage 3 Stage 4 www.leeaizabelsandel.blogspot.com
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76. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano / Megha Behani April 14, 2011 miralynnserrano.blogspot.com
107. TOP 10 Learning Questions for (Chapter 2 Developing Marketing Strategies and Plans) Sue Ann Silubrico / Megha Behani April 15, 2011 http://suesilubrico.blogspot.com/
115. Improved Learning Questions for Kotler’s 22 Chapters By: Megha Behani 29 th April ‘2011 Main Source: Kotler, Philip and Keller, Lane Marketing Management,13 th edition
