Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Ähnlich wie The Social Business | Social Media Masters Business Seminar
Ähnlich wie The Social Business | Social Media Masters Business Seminar (20)
Mehr von MarketingatBahrain
Mehr von MarketingatBahrain (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
The Social Business | Social Media Masters Business Seminar
- 1. Social Media Masters Business Seminar Session 4: The Social Business Abbas Alidina @AbbasAlidina AbbasAlidina.com
- 2. The Poor Marketer Marketing Customer Technical Human Service Support Resources
- 3. To Succeed in Social Media, Internal Communica7on is Just as Important as External Communica7on…
- 4. Introducing The Social Business
- 5. About Us Business The Social “Social Business” is not as popular as “Social Media” but it is just as important.
- 6. Social Business Employees Social Media Internal External Social Media Social Media Social Business
- 7. About Us Business The Social What is it? A Social Business is an organization that communicates effectively both externally with customers as well as internally across departments. The organization engages with customers to understand their needs and uses these insights to improve their internal business processes to ultimately offer their customers a better experience.
- 9. The 3 Pillars of a Social Organiza7on People Process Technology Listening & Monitoring Licenses Policies Engagement Templates Measurement Governance Approved Vendors & Tools Crisis CommunicaDons Knowledge Sharing/ Social CRM CollaboraDon OrganizaDonal Roles Training CollaboraDon Tools
- 10. Start with People and your Company Culture
- 11. About Us Culture Company Building a Business Case for Social Media in your organizaDon.
- 12. Social Organiza7onal Models Centralized Coordinated Decentralized ConDnuum of OrganizaDonal Models
- 13. Social Us About Organiza7on Models Decentralized - Organic growth - Authentic - Experimental - Not coordinated - E.g. Toyota
- 14. Social Us About Organiza7onal Models Centralized - One department controls all efforts - Consistent - May not be as authentic - Regulated - E.g. Ford
- 15. Social Us About Business Organiza7on Models Coordinated - One hub sets rules and procedures - Business units undertake own efforts - Spreads widely around the organization - Takes time - e.g. Dell, Gatorade
- 16. About Ms Policy Social U edia Some Dps for an effecDve Social Media policy. Tips • Keep it Simple • Educate employees • Extend the conversation (LnL’s) • Make it fun Examples: http://socialmediagovernance.com (e.g. Coca Cola, Ford, American Red Cross)
- 17. Social Media Policy Ibrahim Elbadawi @iBadawi
- 18. About Ms Policy Social U edia A social media policy can be a company's first line of defense to miDgate risk for both employer and employee. Victoria Department of Justice Salesforce.com
- 19. Exercise: About UsSocial Media Policy Identify 5 sample policies to include in your companies Social Media policy. 1. 2. 3. 4. 5.
- 20. The 3 Pillars of a Social Organiza7on People Process Technology Listening & Monitoring Licenses Policies Engagement Templates Measurement Governance Approved Vendors & Tools Crisis CommunicaDons Knowledge Sharing/ Social CRM CollaboraDon OrganizaDonal Roles Training CollaboraDon Tools
- 21. About Us & Monitoring Processes Listening RESPONSE RATE OVER TIME: MINUTES Avg Time Per Response Minutes per Response (Goal) 600 500 400 300 200 100 0
- 22. About Us Workflows Engagement Develop use cases to standardize processes for social media acDviDes.
- 23. Crisis M s About Uanagement Workflows Develop use cases to capture the potenDal workflow for any possible situaDon.
- 24. About Us Measurement Processes POST TYPE MIX OVER TIME Mul7media Status Link Other Total Engagement 10 25,000 9 Likes + Comments + Shares 8 20,000 7 # of Posts by Type 6 15,000 5 4 10,000 3 2 5,000 1 0 0
- 25. About Ms Training & Learning Program Social U edia The Social Media learning program must contain 5 different levels of training. 1. Executive training 2. Core Team (CoE Hub) 3. Business Units (Stakeholders) 4. Associates, Colleagues, Employees 5. Partners, Resellers, Franchise Owners
- 26. The 3 Pillars of a Social Organiza7on People Process Technology Listening & Monitoring Licenses Policies Engagement Templates Measurement Governance Approved Vendors & Tools Crisis CommunicaDons Knowledge Sharing/ Social CRM CollaboraDon OrganizaDonal Roles Training CollaboraDon Tools
- 27. Case Study: Gatorade and Dell Dell Social Media Listening Command Center Gatorade Mission Control
- 28. Social Brand vs. Social Business
- 29. A Social Business is Con7nuously Evolving Listen Transform Engage Measure
- 30. Ques7ons? Social Media Masters Business Seminar Abbas Alidina @AbbasAlidina AbbasAlidina.com