Sonja Wilson / Nokia presenting at Magenta Advisory multichannel event, May 15 2012
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Sonja Wilson's presentation at Magenta Advisory multichannel event on May 15, 2012
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Sonja Wilson / Nokia presenting at Magenta Advisory multichannel event, May 15 2012
- 1. Sonja Wilson Nokia â Digital Marketing Company Confidential
- 3. I need a phone I have a phone I need support 3 Company Confidential
- 8. Nokia.com targets will be set to 6 KPIs in 3 categories Demand Generation KPIs Engagement KPIs Lead Generation KPIs 1. Volume - Nokia.com visits (#) 3. Volume - Product page visits (#) 5. Volume â Sales channel exits (#) 2. Quality - Bounce rate per traďŹc 4. Quality - Visit satisfaction (%) 6. Quality â Bounce rate source (%) for Ncom leads (%) Organic traďŹc Sales traďŹc â˘âŻ Online â˘âŻ OďŹine Bought traďŹc Social traďŹc DM traďŹc 8 Company Confidential
- 9. Thank You @sonjaw Sonja.wilson@nokia.com http://fi.linkedin.com/in/sonjawilson Company Confidential