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How to Pitch Your Consultancy Services D E L I V E R I N G   I N N O V A T I V E    S O L U T I O N S ® Copyright © 2011 All Rights Reserved
Marketing Management Philosophies  Customer-Driven  Societal Marketing Concept Marketing Concept Selling Concept Product Concept Production Concept
Societal Marketing Concept
Marketing & Sales Concepts Contrasted
Product Concepts  Product-oriented companies often design their products with little or no customer input.  Very often they will not even examine competitors products Sellers pay more attention to the specific products they offer than to the benefits and experiences produced by the products They focus on the ‘wants’ and lose sight of the ‘needs’
Feedback :Adapt Plans, Goals and Strategies  for the future period. Management Process Implementation:  ,[object Object]
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How to pitch your consultancy services

  • 1. How to Pitch Your Consultancy Services D E L I V E R I N G I N N O V A T I V E S O L U T I O N S ® Copyright © 2011 All Rights Reserved
  • 2. Marketing Management Philosophies Customer-Driven Societal Marketing Concept Marketing Concept Selling Concept Product Concept Production Concept
  • 4. Marketing & Sales Concepts Contrasted
  • 5. Product Concepts Product-oriented companies often design their products with little or no customer input. Very often they will not even examine competitors products Sellers pay more attention to the specific products they offer than to the benefits and experiences produced by the products They focus on the ‘wants’ and lose sight of the ‘needs’
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  • 10.