Considerations when pitching your consultancy services. By Bryant Nielson, CapitalWave Inc.

1. How to Pitch Your Consultancy Services D E L I V E R I N G I N N O V A T I V E S O L U T I O N S ® Copyright © 2011 All Rights Reserved

2. Marketing Management Philosophies Customer-Driven Societal Marketing Concept Marketing Concept Selling Concept Product Concept Production Concept

3. Societal Marketing Concept

4. Marketing & Sales Concepts Contrasted

5. Product Concepts Product-oriented companies often design their products with little or no customer input. Very often they will not even examine competitors products Sellers pay more attention to the specific products they offer than to the benefits and experiences produced by the products They focus on the ‘wants’ and lose sight of the ‘needs’

7. Staff

9. Set goals

11. Discussion