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O Brave New World:
          How the corporate learning ecosystem is evolving


                                          October 15, 2008
                                          Allison Anderson
                                                      Intel Corporation
Intel Learning & Development, Learning Innovations & Technology Group
Allison Anderson
                                      Intel Corporation (10 yrs)
                                      Manager, Learning Innovation and
                                       Technology
                                      Leader of Intel Learning Community of
                                       Practice
                                      Social Learner
    Allison Anderson                  Ecosystem Advocate
    Manager, Learning Innovation &
    Technology
    Intel Corporation
                                      I’m on: LinkedIn, MySpace, Facebook,
    (503) 696-7000
    allison.anderson@intel.com
                                       LearningTown, PDXDogs




                                       Intel Corporation, 2008 – Intel Confidential

2
quot;Having exceeded the
                               limits of what any of us
    http://jaycross.com/
                               can understand on our
                               own, we turn to our
                               collective intelligence to
                               survivequot;
                                                - Jay Cross



                           Intel Corporation, 2008 – Intel Confidential

3
The Learning Ecosystem –
                  A few trends

     Cognitive overload
     Speed of Need
     Generational impact
     Formal learning evolving
     A culture of contribution
     Gap between learning at home and learning
      at work
     Social Networking escapes

                  Intel Corporation, 2008 – Intel Confidential

4
Our Traditional Approach
          Learning is an event, wherein
    designated experts (instructors) from the
    learning organization provide structured,
     formal learning courses. These courses
    may be in a classroom, delivered virtually,
                    or online.

    Learning is “spoon fed” to employees in a
              one-size-fits all effort.




                                                So what’s REALLY
                                                   happening?
     Intel Corporation, 2008 – Intel Confidential

5
I learn when• Communicate
                                                • Collaborate
                                                • Contribute
                                                • Converse


     ut to learn I need:
    B                                           • Connections
                                                • Context
                                                • Content
                                                • Control
               Intel Corporation, 2008 – Intel Confidential

6
        We call this a Learning Ecosystem
Why “Ecosystem”?

    Ecosystem: A community of organisms together with their
      physical environment, viewed as a system of interacting
                 and interdependent relationships.



      Learning Ecosystem: A community of employees,
      peers and experts together with compelling,
     dynamic content, viewed as a system of interacting
                and interdependent relationships.

                                             Adapted by Allison Anderson, Intel Corporation:
                                       Original source: American Psychological Association (APA):
        ecosystem. (n.d.). The American Heritage® Science Dictionary. Retrieved February 24, 2008, from Dictionary.com website: http://
                                                 dictionary.reference.com/browse/ecosystem


                                        Intel Corporation, 2008 – Intel Confidential

7
Connections                                                                                        Connecting People-
                                                                                                   to-Purpose
                                                                                                   Building and
    Connecting People-                                                                             sustaining a sense of
    to-People                                                                                      personal and
    Cultivating high-                                                                              organizational mission
    performance networks
    of high-quality
    relationships




                                                                                       Pu
                                                                                        rp
                                      le
                                  op




                                                                                        os
                                Pe




                                                                                            e
                                                        Performance




    Connecting People-to-Resources
                                                                                                           From: Deloitte Research –
    Managing knowledge, technology,
    tools, capital, time and physical space                Resources                            It’s 2008, Do You Know Where Your
                                                                                                                           Talent Is?
    to achieve professional and business                                                        Connecting People to What Matters
                                                                                                   ©2007 Deloitte Development, LLC
    goals.



                                        Intel Corporation, 2008 – Intel Confidential

8
Learning Ecosystem – The Vision

     A collaborative, active, global learning
      community where employees are
      contributors as well as consumers of
      learning.

     The web is a “platform for social and
      collaborative exchange in which users meet,
      collaborate, interact and… create content and
      share knowledge through wikis, blogs,
      photos and video sharing services, and
      activities such as collaborative tagging.”*
     Where are
                 Intel Corporation, 2008 – Intel Confidential
     we now?
9
Traditional Model of                                      Ecosystem Model
            Learning                                              of Learning




     The learning organization provides                  Employees interact with peers, with
        structured, formal learning                      resources, and with experts in order
      options. Learning is delivered to                  to learn what they need, when they
               employees in a                            need it. The learning environment is
           one-size-fits all effort.                                 personalized.

                             Intel Corporation, 2008 – Intel Confidential

10
Home vs Work: A Brief Story

     Roberto's Story




                 Intel Corporation, 2008 – Intel Confidential

11
Roberto’s Personal Learning Zone

                               What do you need to know?

                                   Net Present Value (NPV)
           What’s
            Hot                                                             My Favorites
      Latest Comment on                Corporate content                     Subscriptions
         Finance Blog                                                         Finance Blog
      Most popular search                                                     Newsletters
                              Finance SharePoint: NPV templates              External Links
             terms
         Highest rated             Finance at Intel eCourse
                             Finance Basics: Virtual Course (LMS)




                                                                               User-
     Required Trng            JT                    Expert                   Generated
                             Anna The People Place Network
                                    Scott Holman                              Content
         Focal Courses              Andy Bryant
                            Saadia                   (SN)
     Corp Code of Conduct                    Bob Baker                       Employee Blogs
       Security Training
                                            Jonathan D.                        Intelpedia
                             Intel Corporation, 2008 – Intel Confidential

12
6 Degrees of Learning
             Weakest link                               Weaker link




Employees interact with
peers, with resources, and
with experts in order to
learn on the job, when
they need it. The relative
strength of resources
(connection to search
topic, organizational link to
learner, etc) is clearly
visible.


     LivePlasma

     Visual Thes.                                                Strongest link
                                  Intel Corporation, 2008 – Intel Confidential

13
How do we get there?

                    • Take small steps with individual
                      projects and programs.
                    • Keep the long range plan in mind –
                      keep comparing the grand picture
                      to current opportunities.
                    • Find related cross-functional efforts
                      and create partnerships.

                    • Identify and talk about the business
                      value…. constantly
                    • Study the global population to
                      understand challenges and
                      opportunities.

      Intel Corporation, 2008 – Intel Confidential

14
Elements of the Shift




                                            Image Courtesy
                                              Jay Cross


       Intel Corporation, 2008 – Intel Confidential

15
Our New Role
        Get to know your audience
        Transition Change Management
        Partnerships and opportunities
        Create, facilitate and negotiate
         communities
        Seed the content system
        Masters of Context
        Inspect your surroundings – current
         tools, communities
        Understand the applications of the
         technology
        Make it easy, and get out of the
         way
     Intel Corporation, 2008 – Intel Confidential

16
Backup




     Intel Corporation, 2008 – Intel Confidential

17
Call to Action: Getting There

      Research & Development – Industry Trends
      Partnerships
      Learning Technology Strategy
      Change Management – Internal Research
      Learning Community of Practice




                 Intel Corporation, 2008 – Intel Confidential

18
Business Value

       access to info & experts =  time to
       competency and performance
      Learning @ Point of Need =  access,  time
       way from job,  relevancy of information
       collaboration =  innovation opportunities
       stronger inculcation of culture
      Simpler form factors =  development costs,
        time to market
       facilitation of informal learning works with
       the natural flow – learning becomes invisible

                  Intel Corporation, 2008 – Intel Confidential

19
A Few Resources
      Cross, Jay; Informal Learning: Rediscovering the Pathways that Inspire Innovation and
       Performance © 2007 John Wiley & Sons
      Cross, Rob; The Hidden Power of of Social Networks: Understanding How Work Really
       Gets Done in Organizations © 2004 Harvard Business School Publishing
      It's 2008: Do You Know Where Your Talent Is? Connecting People to What Matters
       www.deloitte.com Deloitte Research ©2007
      The New Media Consortium and the EDUCAUSE Learning Initiative; The Horizon Report
       2008 Edition
      Fischer, Gerhard & Konomi, Shin’ichi; Innovative Socio-Technical Environments in Support
       of Distributed Intelligence and Lifelong Learning; JCAL
      Torniai, Carlo; Jovanovic, Jelena; Gasavic, Dragan; Bateman, Scott; Hatala, Marek;
       eLearning Meets the Social Semantic Web; © 2008 IEEE International Conference on
       Advances Learning Technologies
      Woodhill, Gary; Computer Supported Collaborative Learning for Training and
       Development: Research and Practice; Brandon Hall Research
      Woodhill, Gary; Mobile Learning: The Essential Information for Training Professionals;
       Brandon Hall Research


                               Intel Corporation, 2008 – Intel Confidential

20
Controlling Information Overload
                                           1,319,872,109 internet users
                                           50 million blogs
                                           35 billion emails sent each day
                                           Nearly a quarter of the world's population
                                            – roughly 1.4 billion people – will use the
                                            Internet on a regular basis in 2008.
                                            (IDC)
                                           7+ million pages on Wikipedia
                                            (worldwide) in 200 language
                                           In January 2008 alone, nearly 79 million
                                            users had made over 3 billion video
                                            views.[3]
                                           More than 65 billion Facebook page views
                                            per month
                                           MySpace has more than 110 million
                                            monthly active users
                                            around the globe



                             Intel Corporation, 2008 – Intel Confidential

21   Intelpedia (May2008) 20k pages, 200,000 page hits per day, 5000 active authors.

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Allison Anderson and Bob 3 of 3

  • 1. O Brave New World: How the corporate learning ecosystem is evolving October 15, 2008 Allison Anderson Intel Corporation Intel Learning & Development, Learning Innovations & Technology Group
  • 2. Allison Anderson  Intel Corporation (10 yrs)  Manager, Learning Innovation and Technology  Leader of Intel Learning Community of Practice  Social Learner Allison Anderson  Ecosystem Advocate Manager, Learning Innovation & Technology Intel Corporation  I’m on: LinkedIn, MySpace, Facebook, (503) 696-7000 allison.anderson@intel.com LearningTown, PDXDogs Intel Corporation, 2008 – Intel Confidential 2
  • 3. quot;Having exceeded the limits of what any of us http://jaycross.com/ can understand on our own, we turn to our collective intelligence to survivequot; - Jay Cross Intel Corporation, 2008 – Intel Confidential 3
  • 4. The Learning Ecosystem – A few trends  Cognitive overload  Speed of Need  Generational impact  Formal learning evolving  A culture of contribution  Gap between learning at home and learning at work  Social Networking escapes Intel Corporation, 2008 – Intel Confidential 4
  • 5. Our Traditional Approach Learning is an event, wherein designated experts (instructors) from the learning organization provide structured, formal learning courses. These courses may be in a classroom, delivered virtually, or online. Learning is “spoon fed” to employees in a one-size-fits all effort. So what’s REALLY happening? Intel Corporation, 2008 – Intel Confidential 5
  • 6. I learn when• Communicate • Collaborate • Contribute • Converse ut to learn I need: B • Connections • Context • Content • Control Intel Corporation, 2008 – Intel Confidential 6 We call this a Learning Ecosystem
  • 7. Why “Ecosystem”? Ecosystem: A community of organisms together with their physical environment, viewed as a system of interacting and interdependent relationships. Learning Ecosystem: A community of employees, peers and experts together with compelling, dynamic content, viewed as a system of interacting and interdependent relationships. Adapted by Allison Anderson, Intel Corporation: Original source: American Psychological Association (APA): ecosystem. (n.d.). The American Heritage® Science Dictionary. Retrieved February 24, 2008, from Dictionary.com website: http:// dictionary.reference.com/browse/ecosystem Intel Corporation, 2008 – Intel Confidential 7
  • 8. Connections Connecting People- to-Purpose Building and Connecting People- sustaining a sense of to-People personal and Cultivating high- organizational mission performance networks of high-quality relationships Pu rp le op os Pe e Performance Connecting People-to-Resources From: Deloitte Research – Managing knowledge, technology, tools, capital, time and physical space Resources It’s 2008, Do You Know Where Your Talent Is? to achieve professional and business Connecting People to What Matters ©2007 Deloitte Development, LLC goals. Intel Corporation, 2008 – Intel Confidential 8
  • 9. Learning Ecosystem – The Vision  A collaborative, active, global learning community where employees are contributors as well as consumers of learning.  The web is a “platform for social and collaborative exchange in which users meet, collaborate, interact and… create content and share knowledge through wikis, blogs, photos and video sharing services, and activities such as collaborative tagging.”* Where are Intel Corporation, 2008 – Intel Confidential we now? 9
  • 10. Traditional Model of Ecosystem Model Learning of Learning The learning organization provides Employees interact with peers, with structured, formal learning resources, and with experts in order options. Learning is delivered to to learn what they need, when they employees in a need it. The learning environment is one-size-fits all effort. personalized. Intel Corporation, 2008 – Intel Confidential 10
  • 11. Home vs Work: A Brief Story Roberto's Story Intel Corporation, 2008 – Intel Confidential 11
  • 12. Roberto’s Personal Learning Zone What do you need to know? Net Present Value (NPV) What’s Hot My Favorites Latest Comment on Corporate content Subscriptions Finance Blog Finance Blog Most popular search Newsletters Finance SharePoint: NPV templates External Links terms Highest rated Finance at Intel eCourse Finance Basics: Virtual Course (LMS) User- Required Trng JT Expert Generated Anna The People Place Network Scott Holman Content Focal Courses Andy Bryant Saadia (SN) Corp Code of Conduct Bob Baker Employee Blogs Security Training Jonathan D. Intelpedia Intel Corporation, 2008 – Intel Confidential 12
  • 13. 6 Degrees of Learning Weakest link Weaker link Employees interact with peers, with resources, and with experts in order to learn on the job, when they need it. The relative strength of resources (connection to search topic, organizational link to learner, etc) is clearly visible. LivePlasma Visual Thes. Strongest link Intel Corporation, 2008 – Intel Confidential 13
  • 14. How do we get there? • Take small steps with individual projects and programs. • Keep the long range plan in mind – keep comparing the grand picture to current opportunities. • Find related cross-functional efforts and create partnerships. • Identify and talk about the business value…. constantly • Study the global population to understand challenges and opportunities. Intel Corporation, 2008 – Intel Confidential 14
  • 15. Elements of the Shift Image Courtesy Jay Cross Intel Corporation, 2008 – Intel Confidential 15
  • 16. Our New Role  Get to know your audience  Transition Change Management  Partnerships and opportunities  Create, facilitate and negotiate communities  Seed the content system  Masters of Context  Inspect your surroundings – current tools, communities  Understand the applications of the technology  Make it easy, and get out of the way Intel Corporation, 2008 – Intel Confidential 16
  • 17. Backup Intel Corporation, 2008 – Intel Confidential 17
  • 18. Call to Action: Getting There  Research & Development – Industry Trends  Partnerships  Learning Technology Strategy  Change Management – Internal Research  Learning Community of Practice Intel Corporation, 2008 – Intel Confidential 18
  • 19. Business Value   access to info & experts =  time to competency and performance  Learning @ Point of Need =  access,  time way from job,  relevancy of information   collaboration =  innovation opportunities stronger inculcation of culture  Simpler form factors =  development costs,  time to market   facilitation of informal learning works with the natural flow – learning becomes invisible Intel Corporation, 2008 – Intel Confidential 19
  • 20. A Few Resources  Cross, Jay; Informal Learning: Rediscovering the Pathways that Inspire Innovation and Performance © 2007 John Wiley & Sons  Cross, Rob; The Hidden Power of of Social Networks: Understanding How Work Really Gets Done in Organizations © 2004 Harvard Business School Publishing  It's 2008: Do You Know Where Your Talent Is? Connecting People to What Matters www.deloitte.com Deloitte Research ©2007  The New Media Consortium and the EDUCAUSE Learning Initiative; The Horizon Report 2008 Edition  Fischer, Gerhard & Konomi, Shin’ichi; Innovative Socio-Technical Environments in Support of Distributed Intelligence and Lifelong Learning; JCAL  Torniai, Carlo; Jovanovic, Jelena; Gasavic, Dragan; Bateman, Scott; Hatala, Marek; eLearning Meets the Social Semantic Web; © 2008 IEEE International Conference on Advances Learning Technologies  Woodhill, Gary; Computer Supported Collaborative Learning for Training and Development: Research and Practice; Brandon Hall Research  Woodhill, Gary; Mobile Learning: The Essential Information for Training Professionals; Brandon Hall Research Intel Corporation, 2008 – Intel Confidential 20
  • 21. Controlling Information Overload  1,319,872,109 internet users  50 million blogs  35 billion emails sent each day  Nearly a quarter of the world's population – roughly 1.4 billion people – will use the Internet on a regular basis in 2008. (IDC)  7+ million pages on Wikipedia (worldwide) in 200 language  In January 2008 alone, nearly 79 million users had made over 3 billion video views.[3]  More than 65 billion Facebook page views per month  MySpace has more than 110 million monthly active users around the globe Intel Corporation, 2008 – Intel Confidential 21 Intelpedia (May2008) 20k pages, 200,000 page hits per day, 5000 active authors.