1. SECONDARY
RESEARCH BY
V.D.KRIBANIDHI
&
ANANDVEL.S
MBA,PGP-II (2012-14)
BIM, TRICHY

2. 2012
E-tail – 8% of E-commerce industry.
E-tailing yields USD 0.6 billion
380 million mobile phone users &
140 million internet users in India
2021
USD 76 billion
180 million broadband users by 2020
Employment to 1.45 million people
600 million mobile phone users
- Technopak Study

9.  Electronics
 Computers and Peripherals
 Toys & Games
 Travel & Tourism
 Real Estate
 Employment
 Apparels & Footwear

10. 24.5
20.6
33
21.9
% of Revenue in 2012
Laptops/Netbooks/Tab
lets
Apparels & Footwears
Mobile
Phones,Cameras,access
ories
Others

13.  Generic E-Tailers : like Flipkart, India
plaza, Infibeam, etc, who deal in all products.
 Deal Aggregators : They do not stock any items
but work as intermediaries between suppliers
and customers. Eg
snapdeal, naptol, dealsandyou etc.
 Niche players (Specialized Retailers) : who deal
in specialized area only like
caratlane, perfume2order, fashion&you, mithai
etc.
 Physical retailers turned E-Tailers : future
group, shoppers stop, globus, landmark etc.

14.  Increasing urbanization
 Burgeoning middle class with relatively high
disposable incomes
 In-adequacy of time of consumers
 High need for saving labour
 Convenience (open 24X7). Accessibility (can
purchase from anywhere through internet)
 Quick deals search and choice of best available in
the market.
 Increasing internet penetration.
 Young and educated population.
 Bargaining Obviated

15.  Cater to consumers across geographies
 No operational timings
 Unlimited shelf space

16.  Web site design
 Design of product
 Service comparison and information,
 Time to complete online order form,
 Ease of searching product and service,
 Screen layout, complexity & page composition,
 Information display & retrieval methods
information,.

17.  High cost of acquiring customer
 High inventory cost
 Cash on delivery
 Logistics
 Problem of Returns
 Payment Gateway Crashes

18.  Marketing tool (Valuable customer
information)
 Recommended products
 People also bought
 Customization of cart items display
 online coupons, gift certificates, promotional
codes
 customer reviews and ratings
 Referral and reward programs
 Social media events

19.  Set up infrastructure and procedures for
reverse logistics
 Internet access infrastructure
 Flawless payment infrastructure
 Compensatory Real-time Shopping Experience