“Building a Social Business”

1. Building Relationships with the
World’s Professionals
©2013 LinkedIn Corporation. All Rights Reserved.

2. 2
1 of every 3 professionals
on the planet is LinkedIn

3. 3
225 million minds.
One aspirational
mindset.

4. Not just customers,
relationships
4

5. ExtendPublishTarget
Relationships with professionals
are built on relevance and trust
5

6. 6
Accurate
targeting
with authentic data

7. 7
Finding the
personal
in the professional

8. 8
Extend
engagement
on and off LinkedIn

9. 9

10. Build emotional connections with Followers
10
Objectives
Reinforce new “Make It
Matter” brand message
Deepen engagement
with IT decision makers
Deliver customized
content for specific
audiences
Display Ads
Follower Ads to build
Company Page
Target business and IT
decision makers in 15
global markets
1 million followers in 8 months
112% increase in CXO
followers
15% higher engagement rate
with CXOs vs. non-CXO
followers
Followers 2.5X more likely to
recommend HP solutions
Bryna Corcoran
Digital Marketing and Social Media Strategist, HP
Solution Results
“We can have dialogues with potential
customers in a way that encourages
organic growth of the community.”

11. Managed Group builds engaged communities
11
Objectives
Reach professional
women in a social media
setting
Encourage conversations
about business and
financial topics
Increase brand favorability
Managed Group targeted
at professional women,
seeded with content from
Women & Co. blog
Polls encourage feedback
and Sponsored InMails
drive group membership
43,000 group members in just 4
months
Highly engaged and active
members: 30-50% return weekly
2X the engagement of the
average LinkedIn group
“LinkedIn provides the perfect
environment for helping us ignite
conversations with women.”
Vanessa Colella
Managing Director and Head of NA Marketing, Citi
Solution Results

12. Drive thought leadership with a Company
Page and B2B Group
12
Engage B2B marketers
Raise awareness of
HubSpot
Differentiate HubSpot
using thought leadership
Company Page
Status updates
“Inbound Marketing”
LinkedIn Group
16,500 followers
82,000 group members
2.7% conversion rate,
3X higher than Facebook and
Twitter
“LinkedIn brings us in contact every day
with B2B professionals that understand
the value of our products.”
Dan Slagen
Global Marketing Relations, HubSpot
Objectives Solution Results

13. 13
Your
ideas
live larger
on LinkedIn