Maharashtra Listenership List

DAINIK BHASKAR
DAINIK BHASKAR
JABALPUR, SATNA & CHHINDWARA
JABALPUR, SATNA & CHHINDWARA
(MAHAKAUSHAL)
(MAHAKAUSHAL)

JABALPUR+SATNA: New Edition
227385 CHINNDWARA:
copies/day 28174 copies/day

70% READERSHIP IN JABALPUR CITY

POPULATION AND GEOGRAPHICAL AREA OF MAHAKAUSHAL
CENSUS 2001

AREA(SQ.KMS) POPULATION
JABALPUR 10160 2167469
KATNI 1063689
BALAGHAT 9229 1445760
CHHINDWARA 11815 1848882
SEONI 8758 1165893
DAMOH 7306 1081909
MANDLA 13269 893908
DINDORI 579312

NARSINGHPUR 5133 957399
SHAHDOL 14028 1572748
UMARIYA 515851
SATNA 7502 1868648
REWA 6314 1972333
PANNA 7135 854235
SIDHI 10256 1830553
CHHATARPUR 8687 1474633
TIKAMGARH 5048 1203160
SINGRAULI
ANUPPUR 484224 POPULATION OF MAHAKAUSHAL 38.40%
TOTAL 124640 22980606 AREA OF MAHAKAUSHAL 40.50%

JABALPUR: AN INTRODUCTION
JABALPUR: AN INTRODUCTION
Jabalpur city enjoys the status of regional centre with good connectivity. It
Jabalpur city enjoys the status of regional centre with good connectivity. It
houses several state and national level Government offices like:
houses several state and national level Government offices like:
••State High Court
State High Court
••StateElectricity Board
State Electricity Board
••Post& Telegraph Workshop
Post & Telegraph Workshop
••ThreeLarge Universities
Three Large Universities
••Armybase
Army base
••GovernmentDefense Factories
Government Defense Factories
-Ordinance Factory, Khamariya
-Ordinance Factory, Khamariya
-Gun Carriage Factory
-Gun Carriage Factory
-Vehicle Factory Jabalpur
-Vehicle Factory Jabalpur
-Grey Iron Foundry
-Grey Iron Foundry
-506 Work Shop
-506 Work Shop
&&
Its ancillary industries.
Its ancillary industries.
•• Telecom Factories
Telecom Factories
•• Telecom Training Centre
Telecom Training Centre
••Tropical Forest Research Institute
Tropical Forest Research Institute
••Weed Research Institute
Weed Research Institute

A very large proportion of city’s workforce is engaged in
A very large proportion of city’s workforce is engaged in
these establishments. The primary drivers of the economy of
these establishments. The primary drivers of the economy of
Jabalpur are the service sector and also trade and commerce.
Jabalpur are the service sector and also trade and commerce.
Jabalpur serve as a Regional Wholesale Market for
Jabalpur serve as a Regional Wholesale Market for
agricultural produce and implements, fertilizers, drugs etc.
agricultural produce and implements, fertilizers, drugs etc.
Household and small scale industries like bidi-making also
Household and small scale industries like bidi-making also
contribute to economy but marginally. The city has tourism
contribute to economy but marginally. The city has tourism
potential which is under utilized. Jabalpur has variety of
potential which is under utilized. Jabalpur has variety of
industries most of these have bases in mineral substances of
industries most of these have bases in mineral substances of
economy values found in district. Readymade garment
economy values found in district. Readymade garment
industry is one of the most popular and profitable business on
industry is one of the most popular and profitable business on
Jabalpur. Lime stone related industries, saw-mills, food
Jabalpur. Lime stone related industries, saw-mills, food
processing industries. Poultry hatcheries is also an important
processing industries. Poultry hatcheries is also an important
segment.
segment.

HISTORICAL BACKGROUND
HISTORICAL BACKGROUND
16th Century-Gondwana

1781- Maratha Governor of Sagar acquired Jabalpur
area.

1798-Peshwa Marathas granted to Bhosle Princess of
Nagpur.

1818-British occupied Jabalpur. Under British Rule
Jabalpur became capital of Sagar
and Narmada territories which was the part of
North Western Province
.
1861-New Central Province part formed.

1903- That Central Province became the Central
Province of Berar.

Early 20th Century- Jabalpur was the HQ of a brigade
in the 5th region of Southern Army.

UNIVERSITY/INSTITUTION
UNIVERSITY/INSTITUTION

o RANI DURGAVATI VISHWAVIDYALAYA(RDVV)
o RANI DURGAVATI VISHWAVIDYALAYA(RDVV)
o JAWAHAR LAL NEHRU AGRICULTURE
o JAWAHAR LAL NEHRU AGRICULTURE
UNIVERSITY(JNKVV)
UNIVERSITY(JNKVV)
o M.P.VETERNIARY UNIVERSITY
o M.P.VETERNIARY UNIVERSITY
o BHOJ OPEN UNIVERSITY
o BHOJ OPEN UNIVERSITY
oINDIRA GANDHI NATIONAL OPEN
oINDIRA GANDHI NATIONAL OPEN
UNIVERSITY(IGNOU)
UNIVERSITY(IGNOU)
o MAHARSHI MAHESH YOGI VEDIC
o MAHARSHI MAHESH YOGI VEDIC
VISHWAVIDYALAYA
VISHWAVIDYALAYA
o NETAJI SUBHASH CHANDRA BOSE MEDICAL
o NETAJI SUBHASH CHANDRA BOSE MEDICAL
COLLEGE JABALPUR
COLLEGE JABALPUR
o S.S. MEDICAL COLLEGE, REWA
o S.S. MEDICAL COLLEGE, REWA
oAWADHESH PRATAP SINGH
oAWADHESH PRATAP SINGH
VISHWAVIDYALAYA,REWA
VISHWAVIDYALAYA,REWA

NUMBER OF GOVT/PRIVATE COLLEGES
NUMBER OF GOVT/PRIVATE COLLEGES

JABALPUR SATNA
GOVT.COLLEGES 13 4
MED. COLLEGE 1 1
ENGG. COLLEGE 1 1
MANAGEMENT COLLEGE 1 -
OTHER 1
PRIVATE COLLEGES 47 17
DENTAL COLLEGE 1 -
MANAGEMENT COLLEGE 10 3
ENGG. COLLEGE 20 6
OTHER 6 -

COACHING INSTITUTES:
COACHING INSTITUTES:

Sector Jabalpur Satna
PMT/PET/IIT 45 15
Computer Inst. 20 20
English Coaching 8 5
Accountancy 5 2
Air Hostess Training 2 Nil
Fashion Designing 4 1

MARBLE COMPANIES:
MARBLE COMPANIES:
COMPANY TEHSIL DIST
SAMDARIYA SLIMENABAD KATNI
MARBLES
SOVIL MINES LTD BAHORIBAND KATNI
DIVYA MARBLE BAHORIBAND KATNI
LAXMI GAUR BAHORIBAND KATNI
MARBLE
BAHUBALI BAHORIBAND KATNI
MARBLE
ARIHANT MARBLE BAHORIBAND KATNI

BADKUL MARBLE BAHORIBAND KATNI
B.R. MARBLE BAHORIBAND KATNI
OJASWAL BAHORIBAND KATNI
MARBLE
VYANKATESH BAHORIBAND KATNI
MARBLE

R.K. MARBLES SLIMNABAD KATNI

CEMENT FACTORIES
CEMENT FACTORIES

••MAIHAR CEMENT, SARLA NAGAR,DIST SATNA.
MAIHAR CEMENT, SARLA NAGAR,DIST SATNA.
••ACC CEMENT,KAYMORE KATNI, DIST KATNI
ACC CEMENT,KAYMORE KATNI, DIST KATNI
••J.P. CEMENT, J.P. NAGAR, DIST REWA.
J.P. CEMENT, J.P. NAGAR, DIST REWA.
••PRISM CEMENT,RAMPUR BAGHELAN, DIST. SATNA
PRISM CEMENT,RAMPUR BAGHELAN, DIST. SATNA
••BIRLA CEMENT, SATNA
BIRLA CEMENT, SATNA
••Mycem Cement(Heidelberg), Damoh
Mycem Cement(Heidelberg), Damoh

CEMENT PRODUCTION OF MAHAKAUSHAL(2009-10)
1975000 TONNES
VALUE-7900 CRORES
PER MONTH PRODUCTION OF IMPORTANT COMPANIES
CEMENT (IN TONNES ) ( IN TONNES)
J.P.CEMENT 800000 BIRLA CEMENT 150000
PRISM 375000 ACC 300000
MAIHAR CEMENT 250000 MYCEM 100000

BANK WISE SUMMARY OF DEPOSIT AND ADVANCES (DECEMBER --2010)
BANK WISE SUMMARY OF DEPOSIT AND ADVANCES (DECEMBER 2010)
23 M.K.G.B. 78.92 40.97 51.91
S.NO. BRANCH NAME TOTAL TOTAL C.D.
DEPOSIT ADVANCE RATIO 24 J.S.K.&G.V. 0.36 12.29 3413.89
25 J.S.K.B. MARYADIT 73.51 102.13 138.93
1 STATE BANK OF INDIA 2827.67 1228.68 43.45
TOTAL CO.OP. BANK 73.87 114.42 154.89
2 CENTRAL BANK OF INDIA 523.69 227.64 43.47
26 H.D.F.C. BANK 72.41 92.20 127.68
3 BANK OF MAHARSHTRA 187.33 87.38 46.64
27 IDBI BANK 266.79 6.06 2.27
4 BANK OF INDIA 474.18 251.90 56.12
28 ICICI BANK 130.91 150.32 114.83
5 BANK OF BARODA 394.73 25.98 6.58
29 BANK OF 9.64 3.10 32.16
6 PUNJAB NATIONAL BANK 502.42 245.50 48.86
RAJASTHAN
7 S.B. OF INDORE 203.71 86.84 42.53
30 AXIS BANK 160.00 41.76 26.10
8 UNION BANK OF INDIA 709.51 447.37 63.05
31 INDUSIND BANK 88.16 147.01 166.75
9 ALLAHABAD BANK 907.44 380.94 41.98
TOTAL OF OTHERS 727.71 440.45 60.53
10 UCO BANK 420.68 62.82 14.93
GRAND TOTAL 8702.90 3874.83 44.52
11 UNITED BANK 19.70 6.62 33.60
12 DENA BANK 122.38 15.41 47.73
13 IOB 56.08 8.26. 14.73
14 INDIAN BANK 54.37 11.89 21.87
15 OBC 27.73 10.08 36.35
16 VIJAYA BANK 36.87 17.98 48.77
17 SYNDICATE BANK 32.49 23.17 71.31
18 CANARA BANK 134.01 45.71 34.11
19 ANDHRA BANK 39.93 6.72 16.83
20 CORPORATION BANK 69.97 17.89 25.57
21 PUNJAB & SINDH BANK 53.34 13.48 25.27
22 STATE BANK OF PATIALA 24.17 13.93 57.63

JABALPUR AUTOMOBILE MARKET:
JABALPUR AUTOMOBILE MARKET:

Company wise 2-Wheeler Sales(Registered at RTO, Jabalpur)

Company 2008-09 2009-10
Bajaj 4617 4753
Honda(Motor 3750 4938
Cycle/Scooter)
Hero Honda 10707 13875
Kinetic Honda 4

Company 2008-09 2009-10
Kinetic Engineering 6 -
TVS Motor Company 3447 3608
LML 6
Suzuki 1191 1198
Yamaha 151 244
Mahindra 2-Wheeler - 223
Total 23683 28839

Total Growth 20.85%

NUMBER OF VEHICLES OF VARIOUS CATEGORIES REGISTERED IN JABALPUR
NUMBER OF VEHICLES OF VARIOUS CATEGORIES REGISTERED IN JABALPUR
2008-09 2009-10 % Growth
Good Vehicle Multi Excel 441 647 46.71

Medium/Heavy Good 122 194 59

L. Good Vehicle 4 Wheeler 474 606 27.85

Light Goods Vehicle 3 326 382 17.18
Wheeler

Bus Big Ordinary 4 29 ABN. GROWTH +

Deluxe 4 8 100

Omni(12+3) 515 626 21.55

Mini Bus 73 82 13.41

Motor Cab 253 343 35.57

Auto Rickshaw 70 953 ABN. GROWTH +

Moped 190 56 -VE 70.52

M/Cycle Scooter 24190 29263 21.18

Car 4901 5703 16.36

Jeep 9 7 -VE 22.22

Tractor 449 457 1.78

Tractor & Trolly 72 46 -VE 36.11

Other 82 83 MAINTAINED

Total 32171 39485 22.73

JABALPUR TWO WHEELER MARKET:
BRAND VARIANT APR 09-MAR 10 APR 10- DEC 10

PULSAR 1339 1594
DISCOVER 1631 2413

BAJAJ PLATINA 1259 870
CT-100 12 2
XCD / 135 412 15
KRISTAL 61 15
AVENGER 39 32
TVS STAR 629 346
STREAX 779 409

TVS JIVE 0 42
WEGO 0 334
APACHE 174 158
XL SUPER 277 445
FLAME 66 7
SCOOTY PEP 1632 1608
TEENZ 51 62

Jabalpur Two Wheeler
Jabalpur Two Wheeler
Market:
Market:

SLING SHOT - 64

ZEUS150 79 137

SUZUKI ZEUS 73 41

HEAT 72 6

ACCESS 974 996

UNICORN 84 74

SHINE 849 795

HONDA ACTIVA(SCV 100) 2998 2323

DIO 41 84

AVIATOR 452 439

TWISTER 17 263

STUNNER 497 287

FLYTE 62 8

MAHINDRA DURO 84 142

RHODEO 77 112


KARIZMA 116 131

CD DAWN 3383 2739

SPLENDOR SUPER 174 120

HERO HONDA SPLENDOR HH 4484 3830

PASSION 3993 3064

GLAMOUR 373 256

CBZ 521 489

HUNK 159 99

PLEASURE 672 941

FZ 188 122

CRUX 16 9
YAMAHA GLADIATOR 21 8

R 15 19 9

MAHAKAUSHAL FOUR WHEELER MARKET:
BRAND VARIANT APRIL APRIL DECEMBER DEALER
2009 2010 2010 1
MARCH DEC
2010 2010

ALTO 967 548 71 653
MARUTI
ALTO K-10 - 50 19 271

ZEN 392 256 25 251

MARUTI 800 107 41 9 91

MARUTI OMNI 703 439 57 393

AMBULANCE 14 9 4 -

WAGON R 1082 533 82 454

A STAR 154 117 9 160

SWIFT 351 250 36 256

SWIFT DZIRE 216 114 17 138

SX4 69 80 8 208

RITZ 255 246 28 165

VERSA 3 - - -

VITARA 2 - - -

GYPSY 851 51

EEKO 27 158 24 155

TOTAL 5193 2892 389 3246

2009 2010 2010 1
MARCH DEC
2010 2010

TATA SAFARI 59 75 17 190

SUMO 74 56 3

INDICA 159 62 2 78

INDICA VISTA 249 185 29 348

INDIGO 188 115 19 352

MARINA - - - -

MANZA 24 144 14 115

WINGER 4 2 8

MAGIC 67 76 11

NANO 69 116 5 171

FIAT LINEA 10 6 1 20

PUNTO 7 8 1

ARIA 1

MUV 90

TOTAL 888 845 110 1365

2009 2010 2010 1
MARCH DEC
2010 2010

HYUNDAI SANTRO 108 90 16

i10 478 383 68

i20 63 95 16

GETZ 4 1 -

ACCENT 9 5 -

VERNA 12 8 1

TOTAL 674 582 101

GM MOTORS SPARK 74 51 6 170
CHERVOLET
AVEO 11 7 1 11

UVA 6 1 - 12

OPTRA - - - -

TAVERA 38 56 5 195

CAPTIVA - 1 - 3

CRUZ 1 5 - 8

BEAT 7 65 10 172

TOTAL 137 186 22 571


2009 2010 2010 1
MARCH DEC
2010 2010

MAHINDRA BOLERO 200 140 18

SCORPIO 109 71 8

XYLO 31 80 17

TEMPO TRAX 36 34 3

LOGAN 8 3 1

TOTAL 382 328 47

HONDA JAZZ 40 8 -

CRV 3 3 -

ACCORD 6 4 -

CIVIC 7 4 1

CITY 74 40 3

TOTAL 130 57 4


2009 2010 2010 1
MARCH DEC
2010 2010

TOYOTA FORTUNER 11 18 1

INNOVA 108 46 2

QUALIS - - -

COROLLA 7 1 -

CAMRY - 1 -

TOTAL 126 66 3

FORD FIGO 23 5

FUSION - 1 -

INDURA - - -

ICON 2 2 -

ENDEVOUR 1 - -

FIESTA 5 3 1

TOTAL 8 28 6

Mahakaushal Market of Telecom Companies
Mahakaushal Market of Telecom Companies
Total Revenue 500 Crores

Operator Market Share %
Airtel 25%
BSNL 10%
Idea 23%
Reliance Comm 20%
(CDMA+GSM)
Aircel 2%
Vodafone 8%
Tata Indicom 3%
Docomo 7%
Videocon 2%

 All companies focusing on 5 lac customers
 No. of fresh activation 3.6 lac with the Churn Rate of 50-60%
Every year 1.5 to 1.80 lac connections increase over 25 lac base

ELECTRONIC MEDIA TRP CALCULATION
ELECTRONIC MEDIA TRP CALCULATION

State Percentage
Delhi+UP 24%
MP+Chattisgarh 6%
Gujrat 20%
Mumbai 20%
Haryana & Punjab 15%
Chennai 15%

We are facing problems in getting advertisement of various Hindi
TV programme. Because for entire M.P. percentahe TRP
Calculation is only 6%, whereas for smallesr states Higher TRP is
considered. So we need to highlight Total Population, Hindi
speaking belt

MAHAKAUSHAL MOBILE MARKET:
MAHAKAUSHAL MOBILE MARKET:
Company Sales/Month
Nokia 30000
Samsung 8000
Spice 15000
Micromax 25000
LG Mobile 1500
Onida 2500
Maxx 2500
Zen 4500
Intex 4500
Byond 1500
IO Sound 1000
Rage 1000
Sony 250
Videocon 1500
Motorola 700
91350

MAHAKAUSHAL COMPUTER MARKET:
MAHAKAUSHAL COMPUTER MARKET:

BRAND PC LAPTOP

SONY N.A. 12.12%
DELL 8.10% 40.90%
ACER 13.5% 7.58%
WIPRO 16.90% 7.58%
COMPAQ 10.80% 15.15%
HCL 16.22% 9.10%
HP 12.84% 9.10%
LENOVO 8.10% 4.55%
OTHER 13.52% 9.10%

L L
CIA IA S S
C T
PE PEGHGHT
S S LI L I
H HR R
MARUTI SUZUKI SALE IN JABALPUR 2009-10
MARUTI SUZUKI SALE IN JABALPUR 2009-10
HIG IG UOU R ER
H FO F E
L L
EE EE
WH RKRT ET
WH EK
MA A
M

DEALER MODEL APR MAY JUNE JUL AUG SEP OCT NOV DEC JAN FEB MARCH TOTAL
1

ALTO 74 68 56 48 52 89 128 31 110 44 57 85 842

W/R 61 49 46 62 78 70 94 50 106 31 51 69 767

CAR 10 10 8 1 3 8 12 7 12 1 2 16 90

SWIFT 32 20 24 26 20 20 26 27 26 16 27 26 290

DZIRE 14 13 10 19 10 12 11 15 14 8 16 12 154

SX4 5 1 4 7 6 8 4 3 6 6 6 10 66

OMNI 32 39 43 36 36 41 56 37 46 33 38 87 524

ZEN 21 31 25 17 15 23 52 35 32 21 26 47 345

GYPSY 3 3 0 0 0 2 5 4 1 1 2 5 26

EECO 0 1 0 0 0 0 0 0 0 5 12 9 27

A-STAR 10 18 12 13 10 7 9 4 6 4 8 10 111

RITZ 0 12 15 22 20 20 20 18 17 14 22 27 207

G.VITARA 0 0 0 0 1 0 0 0 0 0 0 0 1

TOTAL 3450

DEALER 2 1700

GRAND TOTAL 5150

Standard Auto received “Platinum
Standard Auto received “Platinum
Award”
Award”
E
E MOR S & All India ranking 9ththout of 98 dealers
All India ranking 9 out of 98 dealers
SOM LIGHT TS Market Share in Jabalpur: 69%
Market Share in Jabalpur: 69%
H N
HIG EVEME Growth: 31%
Growth: 31%
I
ACH Standard Auto Jabalpur Won
Standard Auto Jabalpur Won
1. Best Exchange Sale
1. Best Exchange Sale
2.Highest growth
2.Highest growth
3. Highest sales volume(3450 Cars)
3. Highest sales volume(3450 Cars)

LIC Jabalpur Division
All India Ranking : 2nd in Regular
Premium Collection
100% Annual Target Achievement in
2010
New Policies Sold 2,62,989
First Premium Collection:289.53 Crores
Market Share: 1st Premium : 72.10%
Nos of Policies : 73.45%

MAHAKAUSHAL LCD TV MARKET
MAHAKAUSHAL LCD TV MARKET

CATEGORY UNITS VOLUME

Jabalpur 15000 30 Crores
Up Country 11000 24 Crores
Mahakaushal 26000 56 Crores

Brand Market Share
SAMSUNG 32.30%
L.G. 23.07%
SONY 18.46%
VIDEOCON GROUP 12.54%
PANASONIC 4.62%
PHILLIPS 3.85%
OTHERS 5.15%

COLOUR TV MARKET
COLOUR TV MARKET

MAHAKAUSHAL AREA

UNIT VALUE
JABALPUR 128000 70.68 Crores
UPCOUNTRY 192000 115.20 Crores

MAHAKAUSHAL 320000 192.00 Crores
MARKET SHARE

Curve TV/Flat TV
L.G. 31.30%
SAMSUNG 20.9%
VIDEOCON 26.1%
SONY 5.22%
PHILLIPS 4.65%
OTHER 11.83%

MAHAKAUSHAL DVD MARKET:
MAHAKAUSHAL DVD MARKET:

UNITS
UNITS VALUE
VALUE
50000
50000 10.00 CRORE
10.00 CRORE

MARKET SHARE
MARKET SHARE

PHILIPS
PHILIPS 24%
24%
LG
LG 12%
12%
VIDEOCON
VIDEOCON 6% 6%
SAMSUNG
SAMSUNG 3%
3%
SONY
SONY 12%
12%
ONIDA
ONIDA 2%
2%
OTHER
OTHER 43%
43%

MAHAKAUSHAL REFRIGERATOR MARKET
MAHAKAUSHAL REFRIGERATOR MARKET

CATEGORY UNITS VOLUME MARKET SHARE

SIDE BY 30 0.18 SAMSUNG 60%
SIDE CRORE L.G. 40%
500 L +
MODELS

FROST FREE 12900 10.32 SAMSUNG 20%
CRORE L.G. 30%
WHIRLPOOL 11%
GODREJ 12%
Videocon 23%
DIRECT 55100 33.06 SAMSUNG 18%
COOL CRORE L.G. 33%
WHIRLPOOL 9%
GODREJ 14%
Videocon Grp 24%

MAHAKAUSHAL WASHING MACHINE MARKET
MAHAKAUSHAL WASHING MACHINE MARKET

UNITS
UNITS VALUE
VALUE

FULLY AUTOMATIC
FULLY AUTOMATIC 600
600 0.42 CRORE
0.42 CRORE
SEMI AUTOMATIC
SEMI AUTOMATIC 36,000
36,000 25.20 CRORE
25.20 CRORE

MARKET SHARE
MARKET SHARE

VIDEOCON 33%
VIDEOCON 33%
L.G.
L.G. 28%
28%
SAMSUNG 17%
SAMSUNG 17%
WHIRLPOOL 11%
WHIRLPOOL 11%
GODREJ
GODREJ 5%
5%
OTHERS
OTHERS 6%
6%

MAHAKAUSHAL MICROWAVE OVEN MARKET:
MAHAKAUSHAL MICROWAVE OVEN MARKET:

UNIT
UNIT VALUE
VALUE
4000
4000 3.2 CRORE
3.2 CRORE

MARKET SHARE
MARKET SHARE

SAMSUNG
SAMSUNG 20%
20%
L.G.
L.G. 45%
45%
WHIRLPOOL
WHIRLPOOL 3%
3%
OTHER
OTHER 32%
32%

MAHAKAUSHAL A.C. MARKET
MAHAKAUSHAL A.C. MARKET

UNITS VALUE

MAHAKAUSHAL 9000 18.00 CRORE
JABALPUR CITY 4700 9.40 CRORE

MARKET SHARE
MARKET SHARE
L.G.
L.G. 30%
30%
VOLTAS
VOLTAS 27%
27%
SAMSUNG 12%
SAMSUNG 12%
GODREJ
GODREJ 8%
8%
VIDEOCON 18%
VIDEOCON 18%
WHIRLPOOL 2%
WHIRLPOOL 2%
OTHER
OTHER 3%
3%

Changes in Market:Opens New Horizons
Changes in Market:Opens New Horizons

RetailMarket: Following retail markets opened in the Town
Retail Market: Following retail markets opened in the Town
5 Reliance Fresh Outlet, Vishal Mega Mart, South Avenue Mall & Samdareeya Mall
5 Reliance Fresh Outlet, Vishal Mega Mart, South Avenue Mall & Samdareeya Mall

Education Field: Good number of students going to other cities for higher education
Education Field: Good number of students going to other cities for higher education
which extends opprtunity for all centres to procure good quantum of business from
which extends opprtunity for all centres to procure good quantum of business from
Education institutes
Education institutes

BigPower Projects likely to establish which will add to economy of Mahakaushal
Big Power Projects likely to establish which will add to economy of Mahakaushal

Investment in Real Estate: Looking to the reserve fund(deposits) available with the
Investment in Real Estate: Looking to the reserve fund(deposits) available with the
people of Mahakaushal, there is a good scope of investment in the real estate
people of Mahakaushal, there is a good scope of investment in the real estate
market. Inter/Intra State Builders can focus the market like Omaxe City etc
market. Inter/Intra State Builders can focus the market like Omaxe City etc

Change in Life style: In last 2 years good number of branded apparels, jewellery
Change in Life style: In last 2 years good number of branded apparels, jewellery
and footwear showroom opened in the town. And practically all showroom fetching
and footwear showroom opened in the town. And practically all showroom fetching
excellent sales
excellent sales

BrandedApparels Showroom: Lee Wrangler, Pepe, BlackBerry, Provogue,
Branded Apparels Showroom: Lee Wrangler, Pepe, BlackBerry, Provogue,
Spykar, Levi’s, Levi’s Signature, Mufti, Raymonds,, K-Lounge, Cotton County,
Spykar, Levi’s, Levi’s Signature, Mufti, Raymonds,, K-Lounge, Cotton County,
Cantabill, D-cot, Turtle, John Player, Barcelona, Monte Carlo, Gini n Johnny,
Cantabill, D-cot, Turtle, John Player, Barcelona, Monte Carlo, Gini n Johnny,
Catmoss, Manyavar & Wills Life Style
Catmoss, Manyavar & Wills Life Style

Branded footwears: Woodland, Reebok, Adidas, Reliance Foot Prints, Metro
Branded footwears: Woodland, Reebok, Adidas, Reliance Foot Prints, Metro
Shoes & Khadim
Shoes & Khadim

Branded Jewellery: Tanishq, Gitanjali, Ddmas & Nakshatra
Branded Jewellery: Tanishq, Gitanjali, Ddmas & Nakshatra

Mahakaushal is very big market for home appliances
Mahakaushal is very big market for home appliances

As Mahakaushal contributes 40% of the total population of Madhya Pradesh
As Mahakaushal contributes 40% of the total population of Madhya Pradesh
and covers 40% area of M.P. It is very big market for all FMCG products & other
and covers 40% area of M.P. It is very big market for all FMCG products & other
commodities.
commodities.

Infact Mahakaushal is very big consumer market……
Infact Mahakaushal is very big consumer market……
Having potential for products produce by any corporate all over country and so itit
Having potential for products produce by any corporate all over country and so
has tremendous potential for corporate Advertising.
has tremendous potential for corporate Advertising.

IMPACT
IMPACT
DATE PUBLICATION ADVT. SIZE RESPONSE
CAREER 04-12- PATRIKA, HP 4 PHONE
2010 NAI DUNIA HP CALLS
LAUNCHER
05-12- DAINIK BHASKAR HP 400 STUDENTS ATTENDED
2010 (CITY BHASKAR) SEMINAR

BIG BAZAAR
DATE PUBLICATION ADVT. SIZE RESPONSE
(SAB SE SASTE
PAANCH DIN)

22/01/11 DAINIK BHASKAR 40X26 • 39000 FOOTFALL
(CITY BHASKAR) • NO. OF BILLS RAISED 14500
• SALE 1.5 CRORE WITH 30%
GROWTH

DATE PUBLICATIO EXCHAN OTHER TOTAL ACTUAL REMARK
N GE ENQ. ENQ EXCHANG
FRONTIER E

BAJAJ 18/02/2010 DAINIK 155 70 225 65 • INSTANT &
BHASKAR ALSO
(EXCHANGE OFFER) SUSTAINED
19/02/2010 PATRIKA 148 49 197 46 IMPACT OF
AD
PUBLISHED
IN DAINIK
103 34 164 31 BHASKAR
OBSERVED

NO. OF TICKETS AVERAGE ADVT. IN CITY AVERAGE PERCENTAGE
SOLD IN FOUR BHASKAR & INCREASE
DAYS PRIOR TO TICKETS SOLD
ADVERTISEMENT IN 4 DAYS

1532 383 4161 1040 171.54%

Poor Response of Half Page Advt. Published
in Patrika For Vishal Mega Mart
DATE SIZE OF FOOT SALES(IN LAC) REMARK
ADVT FALL
5/2/2010 No Advt. 500 1.50(Base Sale)  Prior to release of Advt.
5/02/2010 footfall in Vishal
Megamart was 500 & Sale
was 1.50 lac
6/2/2010 Half Page 800 3.50
 On 6/02/2010 Half Page
Advt. released & Sale
7/2/2010 - 1200 5.00 registered only 3.5 Lac & a
day later despite of 1st
SUNDAY, Sale was only 5
Lac & from very next day
8/2/2010 650 2.25 sale started showing down
trend. Only 6.50 Lac rise in
4 days recorded

9/2/2010 575 1.75

DATE SIZE OF FOOTFALL SALES(IN REMARKS
ADVT. LAC)
22/1/2010 No Advt. 500 1.65(Base  Against an
Sale) anticipated sale
of 8.25 Lac as
23/1/2010 16x10 700 2.20 per the average
24/1/2010 1000 4.00 sale, Sales
recorded 26.95
25/1/2010 825 3.75 Lac with
26/1/2010 increase of 18.7
2000 10.0
Lac Sale in 5
Days
27/1/2010 1400 7.0  Significant
sustained
positive
response of the
40 CC advt.
observed

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